You Darn Millennials!

Do these look like killers to you?! Well these so-called “millennials” are being blamed for killing these products:

  1. Breakfast cereal (CEREAL KILLERS!)
  2. Paper napkins
  3. Buffalo Wild Wings; other chain restaurant sales
  4. Beer
  5. Motorcycles
  6. Homeownership
  7. American cheese
  8. And most recently canned tuna

I mean the audacity of these millennials! But yes the declining sales of the aforementioned products/services is the truth, but millennials are the easiest scapegoat for blame. It’s pretty laughable. My hot take on all of this is pretty 🔥 since I’m a millennial. But in all honesty I don’t own or shop for any of the above, minus a seldom beer (all about the vino #sheesh). Why? I skip breakfast. I prefer paper towels. I opt to use services such as Uber Eats or Doordash, to eat good foods in the comfort of my apartment. Not many 20 somethings can afford owning a home, or apartment…or are saving money living with their parents. And I’ve never been a fan of processed cheese or canned tuna..give me the fancy cheese parties and single servings packets of tuna, thanks.

So why aren’t millennials buying some of these things? Preferences, health consciousness, and student debt. Just a few reasons I can think of. Is it their fault? Not entirely. Can your business try to better market itself to millennials? Yes, whether that be advertising, social media, technology, price points, or even company values/outreach. Believe me, if you’re going to blame millennials for a decline in sales you’ll definitely be seeing a response on social media ASAP, most likely blaming another generation or your company. So let us help you and your company market towards millennials, because we are millennials…and we get it.

-JC