Whether it’s the launching of a new product, showcasing your business, or just being involved in the community, it pays off to utilize event/experiential marketing. Let’s start with a graphic (see below; 2015) that’ll really open your eyes to the importance of human interaction.
Social media and electronic marketing continue to grow, but event marketing still remains as one of the top influencers in the marketing mix. Why? Humans crave interaction and it leaves a lasting impression. Face-to-face experiences allow consumers to engage directly with employees of a company or even test a product, which in turn generates exposure.
Events create buzz, buzz leads to opinions, and people share these opinions with family, friends, and colleagues. WORD-OF-MOUTH MARKETING (for better or worse)! These events can be put together based on the budget you have to work with. Another takeaway from event marketing is immediate feedback. The end consumer utilizes your product/service and gives you feedback in real time, thus starting a relationship with your consumer. And this is why you need event/experiential marketing.
– Jeremy Ciconte