whaT tHe heCk

Well this is going to be an interesting topic to briefly touch upon…and I’ll only be getting into advertising aspects of cannabis since this can easily trigger audiences. Is their a double standard for cannabis advertising? Yes there is. What the heck? How many cannabis ads have you seen on your tv, Facebook, or Google (two of the largest online ad platforms)? Zilch. Cannabis companies aren’t allowed to advertise their products on such platforms. Acreage Holdings actually tried to advertise, during the Super Bowl, the benefits of medical marijuana that some patients experienced. CBS said, “Under our broadcast standards, we do not currently accept cannabis-related advertising.” So nah fam. Cannabis is taboo and legalization of it has grown in recent years both on a medical and recreational level, but ads are forbidden on television and in traditional print…because they’re inappropriate. All while commercials for beer, hard alcohol, prescription drugs, condoms, yada yada yada, are all appropriate. Our friends at Big Pharma kept spending big—and, in fact, went even bigger, dropping more than $3.73 billion on national TV commercials last year, according to data from real-time TV ad tracker iSpot.tv (Fierce Pharma). Makes you think. This post was strictly munchies for thought. Do you think we’ll see cannabis advertising deemed acceptable as it becomes legalized in more states?

-JC