Welcome to the New Battle Royale

(Image – Dextero)

Update 2/11/19 8:10pm CST – Apex Legends has surpassed 25 million players within its first week of launch.

Apex Legends, what the? It’s the newest free-to-play battle royale game, following in the footsteps of Fortnite, set in the Titanfall universe (Developed by Respawn Entertainment – Published by EA Games: Xbox One, PS4, and PC). Check out a trailer of some gameplay to get familiar with Apex Legends. That battle Royale genre is so hot right now. Some crazy numbers to put into perspective as to how hot it is, Apex Legends, went from rumored to leaked to released in the span of just a few days. After that, it went from somewhat buzzy to worldwide phenomenon in 72 hours, which is as long as it took to amass 10 million players and 1 million concurrents (Forbes).

With this smashing success out of the gate, how are they planning to make money with their free-to-play game? MICROTRANSACTIONS, WOOT! E.x. Apex Coins (AC) are Apex Legends’ real-money microtransaction currency. You can get 1,000 AC for $9.99, with bonus AC coming along with higher-priced bundles like 2,150 for $19.99 or 4,350 for $39.99. Also, selling Founder’s Packs for $29.99 which has a bunch of exclusive items. And the inevitable season passes (battle pass, speculated at $15-$25) which will get you gear, items, maps, etc. So monetization is well in motion for Apex Legends.

My thoughts: I’ve played this game and it’s FUN (with a squad of 3 that is, possibly adding singles/duos mode in an update, got to stay relevant nowadays). Randoms = no fun, for me at least. But there’s so many aspects of this game they got right, and being it just came out not everything is perfect, some bugs here and there, but well done Respawn Entertainment. I may or may not put money into it, but the marketing is off the walls with all the well known streamers playing this on Twitch. Give it a download, have a good time with your squad, and try taking the elusive 1st place (I’m still trying for 1st 🙃).

-JC