In order to keep customers just using Uber, and not comparing prices to other services like Lyft, Uber is rolling out a rewards program. Not only will you receive points for every ride you take with Uber, but also for your Uber Eats orders. It’s free to join the rewards program and there are four different levels with different benefits.
The first level is Blue, which lets you earn points for every ride or order and the opportunity to earn $5 Uber Cash for every 500 points you earn. The next level is Gold, which gives you priority support and more flexible cancellations. Next, is Platinum, which gives you price protection between your two favorite places and priority pickups at airports. Finally, the highest level is Diamond, which adds complimentary upgrades, special access to high rated drivers, premium support, and free delivery on three Uber Eats orders on top of all of the previous benefits.
To be in the Blue group you need zero points, Gold is 500 points, Platinum is 2,500 points, and Diamond is 7,500. Uber Pool rides and Uber Eats orders both give you 1 point for every $1 spent, 2 points are given for every $1 spent on UberX rides, and 3 points for every $1 spent on a Premium ride.
Points are earned during a six month period. So however many points you accumulate over those six months, their rewards will be available to you for not only the current period but also the next six month period too.
It is currently only available in nine cities, but will be available everywhere in the U.S. within the next few months.