You’re invited to read this post. And hopefully you’re on top of things or you won’t understand anything whatsoever about it, but if not here’s what you need to watch to catch up. 🔥🔥🔥
What’s the hype about? Why is event planning important (we can help you with that)? Tell me more. I still have yet to watch the Hulu version. But what was wrong with this whole situation. Well the marketing Billy McFarland & Ja Rule threw together was amazing for the Fyre Fest, from the video which makes you want to be there or the supermodels that tweeted an orange square on Instagram promoting it (paid 250k for the posts, at least Kendall Jenner was..over 102mil followers). The marketing of this event was relying mainly on the influencers promoting it which seems all that’s wrong with Instagram. From a video of an island where it wasn’t even hosted (because they mentioned it was Pablo Escobar’s island, and lost it), to some of the top supermodels in the world, and promising an experience that you wouldn’t want to miss out on.
Marketing can be deceptive, as many things in life are. But the event planning for Fyre was an absolute disaster, because Billy (known scam artist and in jail now) made promises that he couldn’t fulfill in the time they wanted to host the festival and kept leading on the consumers, but also his team. Villas turned into FEMA tents, fine dining turned into a slice of cheese on bread (yum), lockers weren’t ready, mattresses were soaked from a earlier storm, artists pulled out, scam, scam, everything about it was a scam.
Without getting too far into details, and again if you haven’t watched them it’s definitely worth the watch, there’s some pretty simple takeaways. Event planning is crucial…and needs proper time and measures taken to make sure your event is everything you’re saying it will be. Marketing? Sure you want to hype up an event or product, but don’t hype it up to be something it isn’t. Being transparent with your marketing and intentions goes a long way with consumers, Billy had many chances to do so and kept stringing EVERYONE along. Be you and people will take notice and appreciate it.