Just last week we shared a post about IHOP doing Grinch themed menu items, well the marketing hasn’t stopped there. Although I’ve seen some other companies tie in the new animated Grinch movie with their marketing, the one that caught my eye is 23 and Me. In case you don’t already know, 23 and Me is a company that allows you to trace your ancestry or genetics with your saliva. Through this you can see where your ancestors are from/settled or genetic history of your family which can be helpful.
But that’s enough on the informative part of this post. I found it more interesting that they’re utilizing the Grinch to promote their services, which seems odd since the Grinch is aimed towards children for the most part. Scenario in my head, “Mommy, daddy! I want Santa to bring my a 23 and Me kit!” Anyways, here’s a link if you wanted to see more on the results the Grinch received from 23 and Me. So don’t be a Grinch, get a 23 and Me kit?