The Iron Throne of Marketing

IT’S ALMOST HERE, FOLKS! Game of Thrones will be back Sunday for its final season, and it’ll be a great season full of many feels. It’s been hyped to the next level, ad campaigns up the wahoo, and many marketing stunts just to make sure you know that April 14th is Thrones Day. The marketing budget for this season of Game of Thrones, according to a recent report in The Wall Street Journal, is about $20 million. I mean a monumental marketing budget for a monumental show, everyone (almost everyone) talks about it and has been waiting two years for this moment…to simply be on the edge of their seat to watch their favorite characters die. But there’s soooo much more. They had a collab with Adidas in launching Ultraboost shoes for each specific Thrones house, seen here GoT Boosts. There’s a #ForTheThrone quest in which a giant Iron Throne is popping up in random cities. There’s branded wines for houses, White Walker whiskey, and one of my favorites would have to be GoT Oreos.

CASH COW. That’s exactly what GoT is and what all these brands definitely know, so why not get behind GoT and have your products flying off shelves. So cheers to HBO and GoT for absolutely relishing what’s left of this historic run of a show, keeping pumping it because come May…it’ll all be over. Don’t cry because it’s over, smile because it happened. GoT? More like GOAT. Amirite?

-JC