“That don’t impress me much.” – Shania Twain

One of the most important – and often undervalued – parts of a company is having a good-looking website. It’s like food; you first eat with your eyes and then take in the substance.

It’s an easy thing to overlook, but skimping out on a well developed website can really make or break a company, after all, first impressions are everything.

When creating a website, there are a few things that come into play, but the most important aspects can be placed into three categories. The site needs polish, it needs to be clean and clear, and it needs to be easily navigable.

So what is polish? Well, polish is basically in regards to the actual content.

Let’s say you visit a site and the content is riddled with grammar and spelling errors. Will you continue to use and trust that site, or will you bounce off immediately? Or let’s say that the images are blurry or they’re all sized differently. Will you stay or will you click off the page?

Some people can tolerate a couple of spelling errors or bad images, but most people are out of there once they see some mismatched fonts.

There has to be cohesion to your website. It needs to look like it was reviewed, and reviewed, and reviewed. It can’t look like someone quickly glanced over it once and had it greenlit immediately. Your website needs to look as close to perfect as possible, your site needs to look polish, and it also needs to look clean.

Now, clean has nothing to do with the content itself. Having a clean website is about looks; it’s about presenting you and your company with style and, most importantly, clarity.

People could absolutely love the product you’re selling, but if your website looks like it was made in 1995, people will not want to come back.

Yes, it kind of sounds vain, but that’s just how most people work. Everyone wants to look at something visually appealing, regardless of the product itself. And of course you could always correct this later, but why not get it right the first time?

Speaking of coming back. Along with a visually appealing site, you need to ensure user-experience and site navigability.

First of all, you have to make sure your website is functional. Everything has to work before you even launch. Nobody wants to come onto a broken website, and you don’t want potential costumers on a broken website.

Second of all, it needs to be easily navigable. Nobody wants to click through a bunch of dropdown boxes just to find what they want or need.

And finally, it needs to be quickly navigable. Your costumers should be able to come onto your website and immediately know what you’re about and what you’re selling, or quickly go to wherever they wanted.

Now, if you’re planning on launching your website any time soon, just remember a few things: no matter how well you speak, how much someone likes you, or how great your product is, people will judge you based on your website.

It’s the first impression to your company, and if you’ve ever dated before, first impressions are everything.

– Luis Rodriguez