Right on Target

Have great ads, but they aren’t getting enough attention? Then this blog post is perfect for you. An important part of marketing is making sure you’re advertising to the right people, your target market. A target market is a group is made up of three main categories: demographics, psychographics, and geographical locations. A good way to put all of these together is by creating a fictional character for your brand, and making an advertisement that would be perfect for them.

Starting with demographics, those are the basic things about a person. Demographics include their age, gender, race, income, education, and occupation. In most cases, it is better to create smaller brackets to look at in the cases of age and income. Although it would be shown to less people, if you picked a ten year range of ages, you would get more of the attention you’re looking for, instead of showing the ad to people of all ages. To start creating your character you would name them, and then choose their age, gender, race, income, education, and occupation, pertaining to the audience you appeal to the most right now.

Next are psychographics, which are often forgotten about. They are more of personality traits, things that people can change. Some examples of psychographics could be things they are interested in, their goals in life, and their lifestyle traits. If you owned a company that sold athletic wear, psychographics of their target market would include things like enjoying time outside, going on nature walks, wanting to complete a marathon, and doing yoga to warm up.

Of course geography is also important. If you own a company that doesn’t sell online, you wouldn’t want to advertise to people who aren’t anywhere near your business. I have gotten plenty of ads that I’ve clicked on and noticed they’re located 1,000 miles away. Geography also matters if you do sell online. You most likely wouldn’t want to advertise winter jackets to people who live in Hawaii.

Now you might be wondering, how do I find my target market and use that knowledge to my advantage? Well that’s what we’re here for. We can help in all different stages of marketing, so just shoot us an email, and we’ll help you reach your target.

 

-EC

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