Netflix and Market

Why hello there 😉, care to Netflix and Market? Not really though. But that is along the lines of wittiness that Netflix achieves on their Twitter account. And if you made it this far without knowing what Netflix is, congrats. Netflix is a video streaming service that has some stats that’ll blow your mind away:

• Netflix currently has more than 125 million subscribers who pay to use its services, and 7.4 million of these were added within the first three months of this year.

• Netflix’s closest competitor, Amazon Prime, has about 100 million users.

• Netflix is so successful that in the first quarter of 2018 alone, it added one-half as many subscribers as competitor Hulu has in total.

• Netflix has people using its services in over 190 countries.

Very wow. Much impressed. Netflix continues to grow their user base, add new movies/shows, and of course with all of the money they have…create their own movies/shows!

So if you follow one of the numerous accounts Netflix has on Twitter (mainly their Netflix US), you’d instantly notice their cleverness when it comes to their tweets.

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There’s MANY more, but just a couple screen grabs to give you an idea. Their social media engagement is stellar. They put out tweets like the ones above, but you can check out their accounts to see for yourself. But most importantly they’re authentic and very casual when it comes to social media. And people like that, but what they like more is how often they engage with their audience. A lot of thought and creativity goes into Netflix’s posts. Consumers notice that, acknowledge that, and Netflix has no problem replying to a tweet.

Key takeaways for social media engagement? Be creative, put effort into your social media marketing, engage your audience, and don’t be afraid to be REAL. As always, let us assist you doing so 😎.

-JC