When it comes to marketing, there are so many different and nuanced ways to approach it, that mistakes are just bound to happen.
And while learning from your mistakes is just a part of life, we’re right there with you if you would much rather just avoid making them in the first place. That’s why we’re going to let you in on a little secret.
We’re going to let you know the five most common marketing mistakes that all small business owners should avoid.
Make Sure You Have A Plan!
While this sounds like a very obvious mistake, you would be surprised by how many people just decide to “wing it” most of time. Though winging it works sometimes, you can’t really do that before you have a solid structure to stand on.
Though it may not always seem like it, every solid business has a plan. So if you want to be successful, get yourself a solid plan and then you can move forward from there.
Find Your Niche
Though eventually you want advertise and assume that everybody on Earth is a potential consumer, you need to start with a niche.
Narrow your focus to a singular audience, and it will be easier for you to target and figure exactly what those people want or need. Once you successfully are able to figure out your niche, then it should be time to expand and broaden the horizon of your audience.
Pay Attention To The Numbers
There are so many different ways to track your numbers, most of which are built into social media networks or could easily be integrated. So there’s really no reason why you shouldn’t be keeping an eye on your numbers.
The reason this is important is because there is really no other way to know if what you’re doing is working. And if you don’t know what’s working, then there is no way to grow.
You’re wasting all of the work you put into your marketing strategy if you’re not looking at the numbers and building off of what works.
Try Some New Things
A lot of businesses are stuck in their ways. This is a possible detriment to them, but it doesn’t have to be for you.
What this means is that you should make sure to keep your eyes on new and upcoming trends, and try and figure out how you could incorporate that into your future marketing strategies.
While it’s good to have a routine, don’t get complacent! Try new things!
Don’t Be Afraid To Reach Out
It’s easy for people to look at a small business and look it at it like every major corporation, and not actual people working hard behind the scenes.
This makes it easier for people to dismiss your business as some cold and unaware, and that is not good for you as most people find out about a good business through other people. So if someone is having problems with your business and simply providing some costumer service is the way to fix it, then go ahead and do it.
People like to know that you care. People like to know that their problems are being resolved. Don’t be afraid to reach out, people really like when you do.
Now, there are other mistakes that you could possibly make, but that isn’t necessarily a bad thing. All you have to do is learn from them, and grow from them. Just try and avoid these, and you should be on your way to becoming a successful business in the marketing world!
– Luis Rodriguez