Just Read It.

Nike did something, which warranted both positive and negative reactions. And here it is.

This generated a whole bee hive worth of buzz.

Incredible. Whether or not this did anything to their stock (other shoe companies were also down because of tariff news), they still managed to generate over $43 million in media exposure, and everyone is talking about it on every form of social media. Not to mention, Nike is currently green as I post this. Again, this has proven to be very controversial, but from a marketing standpoint…wow.