It Took A Pandemic

Coca-Cola is doing something that they haven’t done in North America in 37 years: selling liquor. They’re planning on selling a hard seltzer under their brand Topo Chico.

If you have read any of my other posts or been to a liquor store lately, you would know how much hard seltzers have taken over the market, in fact they have brought in over 3 billion dollars since July 2019, which is up 241 percent since last year.

The Topo Chico hard seltzer will first be released later this year in Latin America and make its way to the U.S. by 2021. They haven’t released a ton of details about it except that it will launch with a tangy lemon lime expression.

According to a statement, “Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists.”

Last year Coca-Cola released a lemon flavored cocktail in a can in Japan. It comes in 3 different varieties of 3 percent, 5 percent, and 7 percent abv.

– EC