Is Instagram Listening

We all know that when we Google something or are looking at a product on a website that we’ll probably see an endless amount of ads for the same thing we were looking at, but did you know your phones also listen to you? Dominic DeAngelis made a YouTube video testing this out, and cleared his search history and talked aloud about Spotify, afterwards his Instagram ads were full of different ads for Spotify. I became curious about this and wondered if it would happen for me too. Yesterday, I FaceTimed my mom saying I thought I was sick, and we talked about drinking tea. Today, I went on my Instagram and the first thing I saw an ad for was Yogi Tea saying it promotes your health. That could’ve just been a coincidence, but then I saw another ad that made me suspicious. My roommate and I were talking about dog treats she got in the mail and her dog yesterday, and today I got an ad from Petco for pet food delivery. As someone who doesn’t have any pets and doesn’t search for any pet stuff I would not be in their target market, but since we talked about it yesterday, I think that could be why. If you ever feel bad about people not listening to you, you shouldn’t, because Instagram is probably listening.

-EC