Oscar Wilde once said, “The only thing worse than being talked about is not being talked about.” IHOP, or should I say IHOb really had people talking about them. In fact, the “B” should have stood for buzz, because they created a lot of that. If you haven’t heard by now, IHOP announced that they were changing their name to IHOb, and had customers guessing what the “b” stood for. Some Twitter users guessed things like biscuits, bacon, and breakfast, but when they announced what it really stood for everybody was shocked: burgers! You might be thinking, what?! IHOP is a pancake place, well that is exactly why they did this. They wanted to let everybody know that they offered food other than just breakfast food. They put out seven new burgers including their Cowboy BBQ with onion rings and bacon and the Mega Monster, which is stacked high and includes two premium patties.
Although they announced that they were changing their name, it was all a publicity stunt and they will remain the classic IHOP. In response to that, many customers as well as other businesses responded. Burger King changed their name on their social media accounts to Pancake King and also changed their logo and header to a picture of pancakes. Similarly, White Castle announced that they were changing their name to Pancake Castle. Wendy’s responded with sass, but is anyone really surprised by that? They Tweeted, “Not really afraid of burgers from a place that decided pancakes were too hard.” Finally, here at Ciconte Consulting, we also changed our logo and announced our name change to Ciconte Cheeseburgers, which can still happen if the price is right.
Numerous other Twitter users also chimed in, which isn’t surprising either since there were over 12.5 million, yes million, views on IHOP’s video announcing what the “B” stood for. Some users were excited for this, but others weren’t too happy. One user even begged Waffle House not to change their name to Burger House. There are now journalists and even YouTubers giving their burgers a shot and reviewing them. Regardless of the negative comments, they got what they wanted, attention to their new burgers.