(Image – Google)
Google is in some hot water. European regulators fined Google €1.49 billion (or $1.7 billion) on Wednesday for abusing its dominance in the online advertising business by imposing restrictive and anticompetitive contracts on its European customers (Gizmodo). Oh and not to mention….Last year, the EU competition enforcer imposed a record 4.34 billion euro fine on Google for using its popular Android mobile operating system to block rivals. This followed a 2.42 billion euro fine in 2017 for hindering rivals of shopping comparison websites (Reuters).
I mean, *kanye shrug,* this is a drop of water in the ocean considering Google’s parent company Alphabet had about $39 billion in revenue for Q4 2018. But it does make you wonder what Google is up to. The coined phrase “Google it,” is all that comes to mind when something isn’t known. Not many people I know go to Bing and search for things, or use their advertising platform. Google rankings for your site/products/advertising reach are so crucial to the success of your business. But in a world where corporations just get larger and larger, we need to have rivalries amongst businesses.