(Image from @HaloTopCreamery Twitter)
We need to talk about Halo Top’s new commercials. With the tagline, “Ice cream for adults, because adults need a lot of ice cream,” they go into the harsh reality of adulting nowadays. The solution to that dark reality, according to them, is eating Halo Top. The four topics of their new ads are love, swiping, mortgage, and work. They all start with a child or children eager to get ice cream, but denied, because like the tune at the end goes, it’s ice cream for adults.
The love commercial features Nick Viall, who was a runner-up on The Bachelorette as well as being on The Bachelor. Ending up single after being on both of those, he doesn’t have a lot of hope for love. The ice cream man mentions how love is an illusion and that everybody dies alone. Later, Nick comes up to the ice cream truck and says how love is worth it in the end, but then says that it really isn’t.
The swiping commercial is a spin on dating apps like Tinder and Bumble. It shows a middle-aged man who isn’t very photogenic endlessly swiping while sitting on a park bench. It shows how adults are lonelier than ever and live in a world full of swiping and not actual love.
The work commercial shows a child asking for ice cream while her mom is on the phone while trying to become a partner at her work. It pokes at the reality that most adults don’t actually enjoy their jobs.
Finally, the mortgage commercial starts with a group of children running to the ice cream truck. It then shows a man in a robe who didn’t make enough money to pay his mortgage. When asked what a mortgage was. He explains, “It’s like waterboarding, but you do it to yourself,” which is basically drowning yourself – in this case, in debt. The ice cream man ends the commercial by telling the children that every day we die a little more.
After this article and these reminders of all of the fun that is soon to come to me through adulting, I could go for some Halo Top now too.