In 2018, many people are asking the question of whether or not SEO is important or if it will continue to be important. The short answer would be “yes, it’s still important,” but the longer answer is a little more complicated.
Before we even start, if you don’t already know, SEO stands for Search Engine Optimization. It’s basically the process of driving traffic to your website by organic means through search engines.
In theory, if you optimized your keywords and whatnot on your website, you would appear higher in a Google search. However, with the changes in Google’s algorithm, many people are questioning the viability of SEO – at least in its current state – in the future of marketing.
There are many things that changed the usefulness of SEO, and one of those things are companies now being able to pay to be on the front page of certain searches.
So, what that basically means, is that no matter how well they optimize their keywords, they’re going to land in the top results.
With this change, small businesses are going to struggle, because the people and companies with the endless amounts of money can pay to land higher up in search engines.
Just hearing this, it would seem like SEO is dead-in-the-water, but that is not true in the slightest. There are many different ways to make sure your keywords are landing higher up in those search engines.
One thing you can do is making sure that your brand is focused. What this means is that you want everything on your site to read and be tonally similar. This is especially beneficial in the form of blogs, since they are a longer form of writing that can indirectly drive traffic to your site just by being fresh and relevant to what is going on in the world.
Another way SEO is beneficial is through audience research. If you take a look at the way your audience is finding your content or product – whether that is through specific searches or through social media – then you know how to target them. With this information, you can then angle your focus precisely and plan to reach that audience and extend it to like-minded people.
There are many benefits of SEO that can give you a competitive edge in the business world, but only if it’s used right. You can easily drive more traffic to your website or product, but it only works if costumers are even aware that your website or product exists.
– Big Lou