Crossing Boundaries

Geo-location marketing is becoming increasingly bigger as more and more people use smartphones/devices. Your location proves to be a very powerful tool for marketers, and in comes geofencing. What is geofencing; Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area. In short, whether your within a certain boundary or cross one, a specific geography marketing tactic will be triggered.

Why is the utilization or this technique important? It’s very location specific…if I’m near a Starbucks and receive a text for a deal they’re running, I’d be more inclined to take of advantage of it knowing it’s nearby. This is relevant to any business that utilizes geofencing. Geofencing is also great for events. Geofence the area where it’s happening to let people know about it and hopefully get them to check it out. This pertains to Snapchat geofilters as well. You literally fence off a specific area (pricing varies upon that and time is runs) and it’ll show up within that geofenced location. As location based services and apps grow, so will the practice of geofencing. So let the CC Team help put up that geofence to get people in your doors!

-JC