Now you know Ware2Go

Last week UPS launched a service called Ware2Go. This service can be utilized for your small or medium sized business and assist with streamlining online orders. It’s as simple as creating an account on the Ware2Go site as a merchant, warehouse, or both; then followed by some questions to further assist with meeting your needs. (Little preview below)

Nick Basford, VP of global retail and e-commerce strategy for UPS commented, “This is really a technology and platform company – more than a services business – with merchants on one side, looking for order fulfillment capabilities, warehouses looking to fill space appropriately. We wanted to build that using the best of both worlds.”

Clearly this is something UPS knows is needed for small/mid sized businesses because fulfillment of orders can be pure chaos. And not to mention outsourced warehousing is continuing to grow and grow, I’m sure there’s stats on that somewhere, google it.

So give Ware2Go a peep and let us know if you have any needs that need to be fulfilled for your online sales growth.

-JC

Where in the World is Myspace Tom?

Tom Anderson, AKA Myspace Tom, founded Myspace in 2003. He stayed there and let it grow for the next couple of years, but where did he go after selling Myspace to NewsCorp for $580 million? Well, the answer to that is everywhere. But if you gained over a half a billion dollars wouldn’t you do the same? If you take a peek at his Instagram it’s just a glimpse of what he’s been up to lately, which includes being in Oahu, Hawaii earlier this year, and being in places like Singapore, the Philippines, China, and Cambodia in the latter couple of months last year. In addition to travelling the world, he has been taking up photography and posts pictures of all of the locations he’s been visiting on his Instagram account (@myspacetom.)

Not only is he showing everybody where he’s been, but he also has given away numerous trips to places like Hawaii and Iceland to his followers. He stated in his bio that he is on a new mission to help people. While we can’t give you a free trip to Hawaii, we can make your life easier by helping you with your social media account management.

-EC

Think Before You Post

Everybody has heard the saying ‘think before you speak,’ but it is even more important to think before you post. Once you post something, even if you delete it, it never truly disappears. This pertains to personal social media accounts as well as business social media accounts. Jeff Bezos, the CEO of Amazon once summed this up well for businesses. He said, “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” In this blog post I will be going over three companies that should have thought twice before they posted, and reaped the consequences of not doing so.

The first example is Entenmann’s, taking it all the way back to 2011. They are known for their baked goods such as their donuts and their little bites muffins. Some people might even think of them as their guilty pleasure. On July 5 they Tweeted, “Who’s #notguilty about eating all the tasty treats they want?!” which sounds perfectly normal right? However, they didn’t check why #notguilty was trending before they posted. It was trending because of the Casey Anthony case, and as soon as they found out, they deleted the Tweet and apologized.

Another company who should have done a double check is Nivea, a body-care brand. On April 3, Nivea posted an ad on Facebook for their new deodorant. The text in their post said, “Keep it clean, keep bright. Don’t let anything ruin it, #Invisible.” But the text wasn’t the problem. The photo that went with the text was a woman sitting facing a window wearing all white. There was text on the photo that said, “White is purity” which sparked a lot of controversy online. After racist allegations, they pulled the ad and also put out an apology and explained themselves saying how they meant it was a stain-free deodorant.

Finally, a third brand who didn’t think about the recent past before they sent out a mass email: Adidas. On April 18, 2017, Adidas sent out an email that said “Congrats you survived the Boston Marathon!” They clearly did not think only four years back to the Boston Marathon bombing, where three people literally did not survive it. After being heavily criticized for their insensitivity, they also gave a public apology, but sadly for them, you can’t unsend an email. In their apology, they claimed that they were deeply sorry and said that there was no thought given to their wording.

After reading about three huge companies’ social media failures, you can see just how easy it can be to find yourself in deep water. Remember, think before you post, check why a hashtag is trending, and have other

 

-EC

What You Need To Know About Google Analytics And Why You Should Get It

When it comes to tracking traffic to your website, there are so many options out there that it becomes a little daunting just to choose one. However, there is one analytics service that stands out from the rest, and that is Google Analytics.

Now, if you’re asking yourself, “Why should I use Google Analytics?” then keep on reading because that question is about to be answered in a few short moments.

To start this off, we would like to point out that the standard version of Google Analytics is free. With this you get access to all of their tools, but the data you get from the free version is more of an average. This means that the data you get is an estimate, so it’s not as accurate as information you would get from the premium version.

Even if you decide that to buy into the premium version, you’re going to be saving so much money due to the fact that Google Analytics has all the tools you’ll ever need when it comes to analyzing site traffic.

With all these tools at your disposal, you can track things such as: active users currently on your site, whether users are coming to your site organically or through other sources, bounce rates, repeat visitors, and so many other statistical variables. And this information doesn’t only need to be used to track your day-to-day operations.

With Analytics, you can track your social ad campaigns or campaigns made through programs like AdSense with the same accuracy. Also, you can use it for Ecommerce to track things like: sales performance, transactions, and at what times people are buying your products most.

All of this information is at your disposal with the free version of Analytics and you don’t even need to host your site with Google, but the best part about it is how easy it is to get started.

Though we won’t dive into the set-up here, just know that all you basically have to do is drop in a few URLs and add a tracking code to your site’s code. It’s really simple and could be done in under an hour.

Having some sort of analytical service is necessary if you want to make accurate and educated moves, and we think that Google Analytics should be the one you choose. And once that is all said and done, you can drill into all the information you want and push your performance and sales to the next level.

-Big Lou

The Traffic You Actually Want To Deal With

In 2018, many people are asking the question of whether or not SEO is important or if it will continue to be important. The short answer would be “yes, it’s still important,” but the longer answer is a little more complicated.

Before we even start, if you don’t already know, SEO stands for Search Engine Optimization. It’s basically the process of driving traffic to your website by organic means through search engines.

In theory, if you optimized your keywords and whatnot on your website, you would appear higher in a Google search. However, with the changes in Google’s algorithm, many people are questioning the viability of SEO – at least in its current state – in the future of marketing.

There are many things that changed the usefulness of SEO, and one of those things are companies now being able to pay to be on the front page of certain searches.

So, what that basically means, is that no matter how well they optimize their keywords, they’re going to land in the top results.

With this change, small businesses are going to struggle, because the people and companies with the endless amounts of money can pay to land higher up in search engines.

Just hearing this, it would seem like SEO is dead-in-the-water, but that is not true in the slightest. There are many different ways to make sure your keywords are landing higher up in those search engines.

One thing you can do is making sure that your brand is focused. What this means is that you want everything on your site to read and be tonally similar. This is especially beneficial in the form of blogs, since they are a longer form of writing that can indirectly drive traffic to your site just by being fresh and relevant to what is going on in the world.

Another way SEO is beneficial is through audience research. If you take a look at the way your audience is finding your content or product – whether that is through specific searches or through social media – then you know how to target them. With this information, you can then angle your focus precisely and plan to reach that audience and extend it to like-minded people.

There are many benefits of SEO that can give you a competitive edge in the business world, but only if it’s used right. You can easily drive more traffic to your website or product, but it only works if costumers are even aware that your website or product exists.

– Big Lou

“That don’t impress me much.” – Shania Twain

One of the most important – and often undervalued – parts of a company is having a good-looking website. It’s like food; you first eat with your eyes and then take in the substance.

It’s an easy thing to overlook, but skimping out on a well developed website can really make or break a company, after all, first impressions are everything.

When creating a website, there are a few things that come into play, but the most important aspects can be placed into three categories. The site needs polish, it needs to be clean and clear, and it needs to be easily navigable.

So what is polish? Well, polish is basically in regards to the actual content.

Let’s say you visit a site and the content is riddled with grammar and spelling errors. Will you continue to use and trust that site, or will you bounce off immediately? Or let’s say that the images are blurry or they’re all sized differently. Will you stay or will you click off the page?

Some people can tolerate a couple of spelling errors or bad images, but most people are out of there once they see some mismatched fonts.

There has to be cohesion to your website. It needs to look like it was reviewed, and reviewed, and reviewed. It can’t look like someone quickly glanced over it once and had it greenlit immediately. Your website needs to look as close to perfect as possible, your site needs to look polish, and it also needs to look clean.

Now, clean has nothing to do with the content itself. Having a clean website is about looks; it’s about presenting you and your company with style and, most importantly, clarity.

People could absolutely love the product you’re selling, but if your website looks like it was made in 1995, people will not want to come back.

Yes, it kind of sounds vain, but that’s just how most people work. Everyone wants to look at something visually appealing, regardless of the product itself. And of course you could always correct this later, but why not get it right the first time?

Speaking of coming back. Along with a visually appealing site, you need to ensure user-experience and site navigability.

First of all, you have to make sure your website is functional. Everything has to work before you even launch. Nobody wants to come onto a broken website, and you don’t want potential costumers on a broken website.

Second of all, it needs to be easily navigable. Nobody wants to click through a bunch of dropdown boxes just to find what they want or need.

And finally, it needs to be quickly navigable. Your costumers should be able to come onto your website and immediately know what you’re about and what you’re selling, or quickly go to wherever they wanted.

Now, if you’re planning on launching your website any time soon, just remember a few things: no matter how well you speak, how much someone likes you, or how great your product is, people will judge you based on your website.

It’s the first impression to your company, and if you’ve ever dated before, first impressions are everything.

– Luis Rodriguez