International House of Buzz

  (@IHOb – Twitter)

Oscar Wilde once said, “The only thing worse than being talked about is not being talked about.” IHOP, or should I say IHOb really had people talking about them. In fact, the “B” should have stood for buzz, because they created a lot of that. If you haven’t heard by now, IHOP announced that they were changing their name to IHOb, and had customers guessing what the “b” stood for. Some Twitter users guessed things like biscuits, bacon, and breakfast, but when they announced what it really stood for everybody was shocked: burgers! You might be thinking, what?! IHOP is a pancake place, well that is exactly why they did this. They wanted to let everybody know that they offered food other than just breakfast food. They put out seven new burgers including their Cowboy BBQ with onion rings and bacon and the Mega Monster, which is stacked high and includes two premium patties.

Although they announced that they were changing their name, it was all a publicity stunt and they will remain the classic IHOP. In response to that, many customers as well as other businesses responded. Burger King changed their name on their social media accounts to Pancake King and also changed their logo and header to a picture of pancakes. Similarly, White Castle announced that they were changing their name to Pancake Castle. Wendy’s responded with sass, but is anyone really surprised by that? They Tweeted, “Not really afraid of burgers from a place that decided pancakes were too hard.” Finally, here at Ciconte Consulting, we also changed our logo and announced our name change to Ciconte Cheeseburgers, which can still happen if the price is right.

Numerous other Twitter users also chimed in, which isn’t surprising either since there were over 12.5 million, yes million, views on IHOP’s video announcing what the “B” stood for. Some users were excited for this, but others weren’t too happy. One user even begged Waffle House not to change their name to Burger House. There are now journalists and even YouTubers giving their burgers a shot and reviewing them. Regardless of the negative comments, they got what they wanted, attention to their new burgers.



Nothing Is More Important Than Your Customers

How do you start a successful business? That’s a big question that everyone has their own answer for. People go to school for years to try and figure that out, but in all honesty, there isn’t a singular answer.

Every business is different, which means there are thousands of ways to approach a problem, and every business needs to approach that problem in a completely different way.

And even though every business is different, there is one major similarity across the board that may actually be the answer, and that is the need for customers/consumers.

Though that may sound extremely obvious, a lot of people tend to forget that. It’s easy to fall into the trap of putting your business first. And though that isn’t always a bad thing, you can’t forget the people who made you who you are.

So, you may be wondering how you can find that happy medium of your business and your customers. Now, that is a difficult rope to walk on, but it’s not impossible!

One thing you can do to make sure your business and customers are on the same page is to engage with them.

So many business fall into the trap as treating customers as a means-to-an-end, basically treating them as just a little part…rather than the thing that caused the business to be successful in the first place, and customers can sense this. They know when a business doesn’t care.

So what can you do to not fall into this? It’s actually pretty easy! Talk to them, see what they’re asking for, and just be aware. Don’t be afraid to ask questions. All in all, just treat your customers like people.

People know what they want, and those are the people who are going to be making you money, so it’s a win-win for both of you!

-Luis R

Welcome to the Ciconte Consulting blogspace!

Our blog posts will cover a multitude of content related to the consulting work we do. Essentially a space where any one of us will get on our soapbox and post updates related to the business climate, marketing, event services, social trends, web development, and whatever we feel is relevant to helping your business grow. We aim to keep you informed whether it be our original content or links we share to best accommodate the ever changing marketspace. Feel free to contact me ( or my partner ( for all business inquiries. You’ll also see posts from Luis Rodriguez, aka Big Lou, our awesome blogger. We look forward to assisting your company.

Jeremy Ciconte & Andrew Lee-Gajewski