Pumpkin Spice SZN

Despite a minor warmup; that crisp bite is in the air at night, some trees are turning, and football is back! Is fall here? Not quite yet, but it’s pumpkin spice season and fall/Halloween marketing is well under way in stores. And of course the over saturation of pumpkin spice everything, some real and some LOL funny below (that toilet paper though).

From back-to-school everything, we quickly dive right into Halloween candy and decorations. With smaller holidays in between, we then end up at Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. All of these are absolutely HUGE days for marketers and the marketing of your business/product.

Summer is behind us, sadly, so get that fall marketing in gear. Get those consumers spending on both small/big holidays, FOOTBALL everything, pumpkin spice eats, drinks, and smells. So let your marketing problems fall into our hands and we’ll take care of them.


Podcasts are Taking Over the World

Okay, that might be a little bit of an exaggeration, but they are taking over my Spotify and SoundCloud playlists. Podcasts keep gaining popularity, and my enjoyment as well. According to Forbes, one of the reasons that podcasts are so popular is the exhaustion of screens. I agree with that and it’s something I never thought of. Podcasts are something I generally listen to when I’m about to go to sleep, a time when I wouldn’t want to be looking at a screen but still would want entertaining content. Something I’ve noticed is that people who already have a big platform are the same people whose podcasts are thriving. I personally listen to two podcasts weekly, Ear Biscuits and The Basement Yard. Both of them are conversational and comedic. Ear Biscuits is made by Rhett and Link who host Good Mythical Morning, which is a daily morning talk show on YouTube. They currently have over 14 million subscribers. The Basement Yard is Joe Santagato’s podcast. He is also a YouTuber and has around two and a half million subscribers. They’re definitely both relying on their current fan bases as well as gaining new fans and followers. Something Joe Santagato did in response to his podcast doing so well is that he created a Patreon for his podcast. By doing that, his fans can pledge money every month and gain different levels of rewards, like getting to ask questions for a Q&A segment of the show, an extra episode, as well as some of his merch and discount codes for more. Both of the podcasts I listen to also take time during the podcast to talk about their sponsors and discount codes for their fans. Thinking about how much money can be made by just talking with your friends and uploading it is a crazy thought at first, but then again most podcasters have had to do other things in the past to have a big enough fan base to do so.


Also to piggyback on that here’s two of the podcasts I listen to presented by Barstool Sports (rate, subscribe, unsubscribe, and subscribe again.)

Red Line Radio


Pardon My Take


International House of Buzz

  (@IHOb – Twitter)

Oscar Wilde once said, “The only thing worse than being talked about is not being talked about.” IHOP, or should I say IHOb really had people talking about them. In fact, the “B” should have stood for buzz, because they created a lot of that. If you haven’t heard by now, IHOP announced that they were changing their name to IHOb, and had customers guessing what the “b” stood for. Some Twitter users guessed things like biscuits, bacon, and breakfast, but when they announced what it really stood for everybody was shocked: burgers! You might be thinking, what?! IHOP is a pancake place, well that is exactly why they did this. They wanted to let everybody know that they offered food other than just breakfast food. They put out seven new burgers including their Cowboy BBQ with onion rings and bacon and the Mega Monster, which is stacked high and includes two premium patties.

Although they announced that they were changing their name, it was all a publicity stunt and they will remain the classic IHOP. In response to that, many customers as well as other businesses responded. Burger King changed their name on their social media accounts to Pancake King and also changed their logo and header to a picture of pancakes. Similarly, White Castle announced that they were changing their name to Pancake Castle. Wendy’s responded with sass, but is anyone really surprised by that? They Tweeted, “Not really afraid of burgers from a place that decided pancakes were too hard.” Finally, here at Ciconte Consulting, we also changed our logo and announced our name change to Ciconte Cheeseburgers, which can still happen if the price is right.

Numerous other Twitter users also chimed in, which isn’t surprising either since there were over 12.5 million, yes million, views on IHOP’s video announcing what the “B” stood for. Some users were excited for this, but others weren’t too happy. One user even begged Waffle House not to change their name to Burger House. There are now journalists and even YouTubers giving their burgers a shot and reviewing them. Regardless of the negative comments, they got what they wanted, attention to their new burgers.




*Insert meme here* Whether it’s consumer goods, social media, or content; the world we live in is full of trends. Things can trend on a daily, weekly, monthly, or yearly basis, and everyone always wants to be “in.” This is more than evident when it comes to the overall trends we see on social media throughout our time spent on various websites and apps. From a business standpoint what type of trends will we see in 2018?

So you’re probably wondering why I said “insert meme here,” to start this post. More recently, Spongebob Squarepants has taken the internet by storm via various memes from episodes. Now once one of these memes picks up speed it seems that everyone or every company tries to hop on the wagon, some hit, some miss. But these memes, by all means get plenty of exposure via likes or retweets and thus grow your brand, and make it seem like your company is more down to earth. However, these memes definitely have a shelf life, roughly a week goes by and it’s on to the next. Get after it early.

To segue from memes, what other trends can be seen in 2018 so far. The overall continuing growth of social media advertising. It’s too hard to ignore the actual reach of various social media channels. So, with that in mind we are going to continue to see companies pour money into their social media ads. This is a good thing though. More people are using social media apps or websites which will have an increased effectiveness on your ad campaign.

VIDEOS! Whether it be Facebook Live, Instagram live stories, going live on Twitter, Periscope, official Snapchat stories (or snaps in general), Twitch, etc., content is king. More people are flocking to these videos because they want to be part of the social experience. If you can’t be there in person, you can view it through whatever electronic device you can stream it from.

Social customer service and chatbots are becoming more and more of a normal thing for companies to implement. Chatbots, being that little pop up window that comes up when your browsing a company’s site and can answer pretty straightforward questions. Social customer service is the much bigger picture. From Facebook having a more customized messaging and response system in the Messenger app, to companies having direct support pages on Twitter (assist via reply/direct message) with multiple reps assisting those with issues. It’s a very straightforward process.

Of course there are many other trends and I could go on and on and on, but I won’t because I’ll spare you. Stay ahead of the curve and utilize the aforementioned knowledge of the growth of trends and even trends to come. Grow your company while engaging with your customers.