*Insert meme here* Whether it’s consumer goods, social media, or content; the world we live in is full of trends. Things can trend on a daily, weekly, monthly, or yearly basis, and everyone always wants to be “in.” This is more than evident when it comes to the overall trends we see on social media throughout our time spent on various websites and apps. From a business standpoint what type of trends will we see in 2018?
So you’re probably wondering why I said “insert meme here,” to start this post. More recently, Spongebob Squarepants has taken the internet by storm via various memes from episodes. Now once one of these memes picks up speed it seems that everyone or every company tries to hop on the wagon, some hit, some miss. But these memes, by all means get plenty of exposure via likes or retweets and thus grow your brand, and make it seem like your company is more down to earth. However, these memes definitely have a shelf life, roughly a week goes by and it’s on to the next. Get after it early.
To segue from memes, what other trends can be seen in 2018 so far. The overall continuing growth of social media advertising. It’s too hard to ignore the actual reach of various social media channels. So, with that in mind we are going to continue to see companies pour money into their social media ads. This is a good thing though. More people are using social media apps or websites which will have an increased effectiveness on your ad campaign.
VIDEOS! Whether it be Facebook Live, Instagram live stories, going live on Twitter, Periscope, official Snapchat stories (or snaps in general), Twitch, etc., content is king. More people are flocking to these videos because they want to be part of the social experience. If you can’t be there in person, you can view it through whatever electronic device you can stream it from.
Social customer service and chatbots are becoming more and more of a normal thing for companies to implement. Chatbots, being that little pop up window that comes up when your browsing a company’s site and can answer pretty straightforward questions. Social customer service is the much bigger picture. From Facebook having a more customized messaging and response system in the Messenger app, to companies having direct support pages on Twitter (assist via reply/direct message) with multiple reps assisting those with issues. It’s a very straightforward process.
Of course there are many other trends and I could go on and on and on, but I won’t because I’ll spare you. Stay ahead of the curve and utilize the aforementioned knowledge of the growth of trends and even trends to come. Grow your company while engaging with your customers.