Christmas SZN

This post is all about business, the business of talking about things Christmas related; shopping trends, movies, holiday marketing, etc. Where to start. Let’s get things heated up with top 5 Christmas movies, something El Sol and I have always discussed over the years: HOT TAKES. These are in no particular order but mine are:

  • National Lampoon’s Christmas Vacation
  • A Christmas Story
  • Home Alone
  • Jingle All The Way
  • Dr. Seuss’s How The Grinch Stole Christmas (Jim Carrey)

Alright, alright…I could probably stretch it to a top 10, but 5 will have to suffice as my must watch *triggered*. Oh and this is coming from the same person that blasts Christmas music in November 😎.

I’d like to believe it’s the season of joy and family and friends, it also helps with the seasonal music, movies, and decorations. But it’s the season of SPENDING, CHA-CHING! We feel inclined to buy more because of amazing sales, and deals of a lifetime, can’t pass up on those. Friends and family = gifts = monies. Heartfelt commercials, Santa, giant bows on cars, we need it all. Plenty of marketing dollars are pumped into holiday ads and getting you into a store to buy the hottest items. Ciconte Consulting’s gift to you this holiday season will be the gift of extraordinary marketing, so contact us and we’ll gladly accept milk and cookies as payment.

-🎅

You Darn Millennials!

Do these look like killers to you?! Well these so-called “millennials” are being blamed for killing these products:

  1. Breakfast cereal (CEREAL KILLERS!)
  2. Paper napkins
  3. Buffalo Wild Wings; other chain restaurant sales
  4. Beer
  5. Motorcycles
  6. Homeownership
  7. American cheese
  8. And most recently canned tuna

I mean the audacity of these millennials! But yes the declining sales of the aforementioned products/services is the truth, but millennials are the easiest scapegoat for blame. It’s pretty laughable. My hot take on all of this is pretty 🔥 since I’m a millennial. But in all honesty I don’t own or shop for any of the above, minus a seldom beer (all about the vino #sheesh). Why? I skip breakfast. I prefer paper towels. I opt to use services such as Uber Eats or Doordash, to eat good foods in the comfort of my apartment. Not many 20 somethings can afford owning a home, or apartment…or are saving money living with their parents. And I’ve never been a fan of processed cheese or canned tuna..give me the fancy cheese parties and single servings packets of tuna, thanks.

So why aren’t millennials buying some of these things? Preferences, health consciousness, and student debt. Just a few reasons I can think of. Is it their fault? Not entirely. Can your business try to better market itself to millennials? Yes, whether that be advertising, social media, technology, price points, or even company values/outreach. Believe me, if you’re going to blame millennials for a decline in sales you’ll definitely be seeing a response on social media ASAP, most likely blaming another generation or your company. So let us help you and your company market towards millennials, because we are millennials…and we get it.

-JC

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Just last week we shared a post about IHOP doing Grinch themed menu items, well the marketing hasn’t stopped there. Although I’ve seen some other companies tie in the new animated Grinch movie with their marketing, the one that caught my eye is 23 and Me. In case you don’t already know, 23 and Me is a company that allows you to trace your ancestry or genetics with your saliva. Through this you can see where your ancestors are from/settled or genetic history of your family which can be helpful.

But that’s enough on the informative part of this post. I found it more interesting that they’re utilizing the Grinch to promote their services, which seems odd since the Grinch is aimed towards children for the most part. Scenario in my head, “Mommy, daddy! I want Santa to bring my a 23 and Me kit!” Anyways, here’s a link if you wanted to see more on the results the Grinch received from 23 and Me. So don’t be a Grinch, get a 23 and Me kit?

-JC

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Despite a minor warmup; that crisp bite is in the air at night, some trees are turning, and football is back! Is fall here? Not quite yet, but it’s pumpkin spice season and fall/Halloween marketing is well under way in stores. And of course the over saturation of pumpkin spice everything, some real and some LOL funny below (that toilet paper though).

From back-to-school everything, we quickly dive right into Halloween candy and decorations. With smaller holidays in between, we then end up at Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. All of these are absolutely HUGE days for marketers and the marketing of your business/product.

Summer is behind us, sadly, so get that fall marketing in gear. Get those consumers spending on both small/big holidays, FOOTBALL everything, pumpkin spice eats, drinks, and smells. So let your marketing problems fall into our hands and we’ll take care of them.

-JC

Podcasts are Taking Over the World

Okay, that might be a little bit of an exaggeration, but they are taking over my Spotify and SoundCloud playlists. Podcasts keep gaining popularity, and my enjoyment as well. According to Forbes, one of the reasons that podcasts are so popular is the exhaustion of screens. I agree with that and it’s something I never thought of. Podcasts are something I generally listen to when I’m about to go to sleep, a time when I wouldn’t want to be looking at a screen but still would want entertaining content. Something I’ve noticed is that people who already have a big platform are the same people whose podcasts are thriving. I personally listen to two podcasts weekly, Ear Biscuits and The Basement Yard. Both of them are conversational and comedic. Ear Biscuits is made by Rhett and Link who host Good Mythical Morning, which is a daily morning talk show on YouTube. They currently have over 14 million subscribers. The Basement Yard is Joe Santagato’s podcast. He is also a YouTuber and has around two and a half million subscribers. They’re definitely both relying on their current fan bases as well as gaining new fans and followers. Something Joe Santagato did in response to his podcast doing so well is that he created a Patreon for his podcast. By doing that, his fans can pledge money every month and gain different levels of rewards, like getting to ask questions for a Q&A segment of the show, an extra episode, as well as some of his merch and discount codes for more. Both of the podcasts I listen to also take time during the podcast to talk about their sponsors and discount codes for their fans. Thinking about how much money can be made by just talking with your friends and uploading it is a crazy thought at first, but then again most podcasters have had to do other things in the past to have a big enough fan base to do so.

-EC

Also to piggyback on that here’s two of the podcasts I listen to presented by Barstool Sports (rate, subscribe, unsubscribe, and subscribe again.)

Red Line Radio

&

Pardon My Take

-JC

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  (@IHOb – Twitter)

Oscar Wilde once said, “The only thing worse than being talked about is not being talked about.” IHOP, or should I say IHOb really had people talking about them. In fact, the “B” should have stood for buzz, because they created a lot of that. If you haven’t heard by now, IHOP announced that they were changing their name to IHOb, and had customers guessing what the “b” stood for. Some Twitter users guessed things like biscuits, bacon, and breakfast, but when they announced what it really stood for everybody was shocked: burgers! You might be thinking, what?! IHOP is a pancake place, well that is exactly why they did this. They wanted to let everybody know that they offered food other than just breakfast food. They put out seven new burgers including their Cowboy BBQ with onion rings and bacon and the Mega Monster, which is stacked high and includes two premium patties.

Although they announced that they were changing their name, it was all a publicity stunt and they will remain the classic IHOP. In response to that, many customers as well as other businesses responded. Burger King changed their name on their social media accounts to Pancake King and also changed their logo and header to a picture of pancakes. Similarly, White Castle announced that they were changing their name to Pancake Castle. Wendy’s responded with sass, but is anyone really surprised by that? They Tweeted, “Not really afraid of burgers from a place that decided pancakes were too hard.” Finally, here at Ciconte Consulting, we also changed our logo and announced our name change to Ciconte Cheeseburgers, which can still happen if the price is right.

Numerous other Twitter users also chimed in, which isn’t surprising either since there were over 12.5 million, yes million, views on IHOP’s video announcing what the “B” stood for. Some users were excited for this, but others weren’t too happy. One user even begged Waffle House not to change their name to Burger House. There are now journalists and even YouTubers giving their burgers a shot and reviewing them. Regardless of the negative comments, they got what they wanted, attention to their new burgers.

-EC

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#TrendingTopic

*Insert meme here* Whether it’s consumer goods, social media, or content; the world we live in is full of trends. Things can trend on a daily, weekly, monthly, or yearly basis, and everyone always wants to be “in.” This is more than evident when it comes to the overall trends we see on social media throughout our time spent on various websites and apps. From a business standpoint what type of trends will we see in 2018?

So you’re probably wondering why I said “insert meme here,” to start this post. More recently, Spongebob Squarepants has taken the internet by storm via various memes from episodes. Now once one of these memes picks up speed it seems that everyone or every company tries to hop on the wagon, some hit, some miss. But these memes, by all means get plenty of exposure via likes or retweets and thus grow your brand, and make it seem like your company is more down to earth. However, these memes definitely have a shelf life, roughly a week goes by and it’s on to the next. Get after it early.

To segue from memes, what other trends can be seen in 2018 so far. The overall continuing growth of social media advertising. It’s too hard to ignore the actual reach of various social media channels. So, with that in mind we are going to continue to see companies pour money into their social media ads. This is a good thing though. More people are using social media apps or websites which will have an increased effectiveness on your ad campaign.

VIDEOS! Whether it be Facebook Live, Instagram live stories, going live on Twitter, Periscope, official Snapchat stories (or snaps in general), Twitch, etc., content is king. More people are flocking to these videos because they want to be part of the social experience. If you can’t be there in person, you can view it through whatever electronic device you can stream it from.

Social customer service and chatbots are becoming more and more of a normal thing for companies to implement. Chatbots, being that little pop up window that comes up when your browsing a company’s site and can answer pretty straightforward questions. Social customer service is the much bigger picture. From Facebook having a more customized messaging and response system in the Messenger app, to companies having direct support pages on Twitter (assist via reply/direct message) with multiple reps assisting those with issues. It’s a very straightforward process.

Of course there are many other trends and I could go on and on and on, but I won’t because I’ll spare you. Stay ahead of the curve and utilize the aforementioned knowledge of the growth of trends and even trends to come. Grow your company while engaging with your customers.

yep…

-JC