White Claw Summer ‘19 is coming to an end

White Claw summer ‘19 is coming to an end, with #SoberSeptember. Since the news that White Claws are running out was announced, fans started hoarding their Claws and nicknamed September, Sober September.

White Claws exploded a summer of hard seltzers, and didn’t look back. They now have many competitors, but in July, they claimed to have outsold Budweiser. One of their close competitors is Truly, but White Claw brings in almost double the money that Truly does.

When they became widely popular, Natural Light announced their take on a hard seltzer. They only have two flavors, however they both have punny names: Aloha Beaches and Catalina Lime Mixer.

Four Loko also teased a hard seltzer, with a whopping 14% abv, compared to White Claw’s 5%. Social media users went crazy and had flashbacks to their old Four Loko drinking days.

Another company that jokingly teased a seltzer was Busch Light. They posted about a Pumpkin Spice Busch Latte seltzer, with 17% abv which would be the white girl drink of the fall if it was actually real.

-EC

Step Into the Time Machine

The 1990s are back?!?! Say what! 😱 Whether you were growing up in the 90s or born in the 90s this hashtag #TextLikeThe90s will give you some serious nostalgia. It’s definitely worth going down the rabbit hole of twitter to bring back some awesome childhood memories, or just reminisce about one of the best decades that has past. Between the games, technology, fashion, toys, and pop icons…there’s just too much to share, but here’s some that’ll hopefully trigger some memories of simpler times:

There’s way too many to show in this measly blog post, hopefully it’ll trigger some flashbacks though. If you’re on Twitter make sure to share your 90s memory (#TextLikeThe90s) while this is still trending. And if you need marketing consulting or event planning, shoot us an IM on AIM…er, contact us!

-JC

The People Get What the People Want: Spicy Nuggets are Coming Back

Whenever I see a post from Wendy’s, I see multiple comments of people begging for the spicy chicken nuggets to be added back to the menu. They’ve been gone since the spring of 2017. People have always been very passionate about them, given the title of an article on Delish titled, “Wendy’s Got Rid Of Its Spicy Chicken Nuggets And The Internet Is Pissed.” After two years of people begging for Wendy’s to bring back the nuggets, Twitter brought out the big guns: Chance the Rapper. On May 4th, Chance tweeted, “Positive Affirmations for today: I WILL have a good day, I WILL succeed today,Wendy’s WILL bring back spicy nuggets at some point please please Lord let it be today.” Wendy’s quoted the Tweet and said that if their Tweet gets 2 million likes, they’ll bring back the nuggets. Of course, since Chance is so popular, as well as the spicy nuggets being so popular, their Tweet got 2.21 million likes in under 48 hours. After that, Wendy’s Tweeted, “THIS IS NOT A DRILL! Spicy Chicken Nuggets are coming back! Y’all are crazy! That took like a day and a half! WHAT?! We don’t know when yet, gotta figure it out, but soon, and ok, LOSING IT RIGHT NOW THIS IS AMAZING!!” Recently, they announced that the nuggets will make their return on August 19th, so if you work at Wendy’s, I’d suggest calling in sick that day.

-EC

Welcome to the New Battle Royale

(Image – Dextero)

Update 2/11/19 8:10pm CST – Apex Legends has surpassed 25 million players within its first week of launch.

Apex Legends, what the? It’s the newest free-to-play battle royale game, following in the footsteps of Fortnite, set in the Titanfall universe (Developed by Respawn Entertainment – Published by EA Games: Xbox One, PS4, and PC). Check out a trailer of some gameplay to get familiar with Apex Legends. That battle Royale genre is so hot right now. Some crazy numbers to put into perspective as to how hot it is, Apex Legends, went from rumored to leaked to released in the span of just a few days. After that, it went from somewhat buzzy to worldwide phenomenon in 72 hours, which is as long as it took to amass 10 million players and 1 million concurrents (Forbes).

With this smashing success out of the gate, how are they planning to make money with their free-to-play game? MICROTRANSACTIONS, WOOT! E.x. Apex Coins (AC) are Apex Legends’ real-money microtransaction currency. You can get 1,000 AC for $9.99, with bonus AC coming along with higher-priced bundles like 2,150 for $19.99 or 4,350 for $39.99. Also, selling Founder’s Packs for $29.99 which has a bunch of exclusive items. And the inevitable season passes (battle pass, speculated at $15-$25) which will get you gear, items, maps, etc. So monetization is well in motion for Apex Legends.

My thoughts: I’ve played this game and it’s FUN (with a squad of 3 that is, possibly adding singles/duos mode in an update, got to stay relevant nowadays). Randoms = no fun, for me at least. But there’s so many aspects of this game they got right, and being it just came out not everything is perfect, some bugs here and there, but well done Respawn Entertainment. I may or may not put money into it, but the marketing is off the walls with all the well known streamers playing this on Twitch. Give it a download, have a good time with your squad, and try taking the elusive 1st place (I’m still trying for 1st 🙃).

-JC

This Post is Straight Fyre

You’re invited to read this post. And hopefully you’re on top of things or you won’t understand anything whatsoever about it, but if not here’s what you need to watch to catch up. 🔥🔥🔥

What’s the hype about? Why is event planning important (we can help you with that)? Tell me more. I still have yet to watch the Hulu version. But what was wrong with this whole situation. Well the marketing Billy McFarland & Ja Rule threw together was amazing for the Fyre Fest, from the video which makes you want to be there or the supermodels that tweeted an orange square on Instagram promoting it (paid 250k for the posts, at least Kendall Jenner was..over 102mil followers). The marketing of this event was relying mainly on the influencers promoting it which seems all that’s wrong with Instagram. From a video of an island where it wasn’t even hosted (because they mentioned it was Pablo Escobar’s island, and lost it), to some of the top supermodels in the world, and promising an experience that you wouldn’t want to miss out on.

Marketing can be deceptive, as many things in life are. But the event planning for Fyre was an absolute disaster, because Billy (known scam artist and in jail now) made promises that he couldn’t fulfill in the time they wanted to host the festival and kept leading on the consumers, but also his team. Villas turned into FEMA tents, fine dining turned into a slice of cheese on bread (yum), lockers weren’t ready, mattresses were soaked from a earlier storm, artists pulled out, scam, scam, everything about it was a scam.

Without getting too far into details, and again if you haven’t watched them it’s definitely worth the watch, there’s some pretty simple takeaways. Event planning is crucial…and needs proper time and measures taken to make sure your event is everything you’re saying it will be. Marketing? Sure you want to hype up an event or product, but don’t hype it up to be something it isn’t. Being transparent with your marketing and intentions goes a long way with consumers, Billy had many chances to do so and kept stringing EVERYONE along. Be you and people will take notice and appreciate it.

-JC

That’s So Fetch

Stop trying to make fetch happen! But what are some marketing trends we’ll see happen in 2019 (oh and Happy New Year)! One thing we saw the emergence of in 2018 was User Generated Content (UGC), this is something that will continue to grow in 2019 and beyond. Why? Social media. Example, like this post, share it, tag a friend in it, usually entails a giveaway but it builds tremendous brand awareness for practically zero cost. How about this little feature called live video? It’s becoming bigger and bigger for companies showcasing their products or services on Instagram or Facebook. Live video makes things more interactive and hands on, ask a question and get an answer almost immediately. Maintain that relationship with your customers or continue to grow it through live video. With the grow of esports, I think we’ll see a lot more companies getting into advertising on video game streams (streaming) or sponsoring teams/events. The industry is absolutely surging, and I’m guessing this will last well beyond 2019, but it would be a good time to take notice and try to stay ahead of the game..aha.

Just a few marketing trends to keep your eyes open for in 2019, and if there’s any other concerns about trends or your marketing CONTACT US…we got your back like a chiropractor.

-JC

Lululemon Recruitment

Do you really think that a brand with almost three million followers on Instagram would pick you to be an ambassador and send you free clothes every month just for having over 150 followers and sharing their post? Well, over 350,000 people followed the fake account (@lulurecruitment) and shared their post that said, “We are looking for 150 ambassadors for our upcoming clothing season. You will receive free shipments of Lululemon clothing and accessories monthly.” The other requirements were that they had to follow the fake account, repost the picture, and tag them. They also had a section of what you’d get if you were chosen on December 31st, which in addition to the free clothes included first access to new clothing, monthly gift cards, and family discounts.

When hearing about this on Twitter, the official Lululemon account said that it was fake and not to trust accounts without the blue checkmark. They also shared how to become an actual ambassador, which includes going into their stores and talking to them in person. So, I’m sorry if you shared the previous post, but you’re not getting $100 leggings for free every month. How about those 🍋s.

-EC

Christmas SZN

This post is all about business, the business of talking about things Christmas related; shopping trends, movies, holiday marketing, etc. Where to start. Let’s get things heated up with top 5 Christmas movies, something El Sol and I have always discussed over the years: HOT TAKES. These are in no particular order but mine are:

  • National Lampoon’s Christmas Vacation
  • A Christmas Story
  • Home Alone
  • Jingle All The Way
  • Dr. Seuss’s How The Grinch Stole Christmas (Jim Carrey)

Alright, alright…I could probably stretch it to a top 10, but 5 will have to suffice as my must watch *triggered*. Oh and this is coming from the same person that blasts Christmas music in November 😎.

I’d like to believe it’s the season of joy and family and friends, it also helps with the seasonal music, movies, and decorations. But it’s the season of SPENDING, CHA-CHING! We feel inclined to buy more because of amazing sales, and deals of a lifetime, can’t pass up on those. Friends and family = gifts = monies. Heartfelt commercials, Santa, giant bows on cars, we need it all. Plenty of marketing dollars are pumped into holiday ads and getting you into a store to buy the hottest items. Ciconte Consulting’s gift to you this holiday season will be the gift of extraordinary marketing, so contact us and we’ll gladly accept milk and cookies as payment.

-🎅

You Darn Millennials!

Do these look like killers to you?! Well these so-called “millennials” are being blamed for killing these products:

  1. Breakfast cereal (CEREAL KILLERS!)
  2. Paper napkins
  3. Buffalo Wild Wings; other chain restaurant sales
  4. Beer
  5. Motorcycles
  6. Homeownership
  7. American cheese
  8. And most recently canned tuna

I mean the audacity of these millennials! But yes the declining sales of the aforementioned products/services is the truth, but millennials are the easiest scapegoat for blame. It’s pretty laughable. My hot take on all of this is pretty 🔥 since I’m a millennial. But in all honesty I don’t own or shop for any of the above, minus a seldom beer (all about the vino #sheesh). Why? I skip breakfast. I prefer paper towels. I opt to use services such as Uber Eats or Doordash, to eat good foods in the comfort of my apartment. Not many 20 somethings can afford owning a home, or apartment…or are saving money living with their parents. And I’ve never been a fan of processed cheese or canned tuna..give me the fancy cheese parties and single servings packets of tuna, thanks.

So why aren’t millennials buying some of these things? Preferences, health consciousness, and student debt. Just a few reasons I can think of. Is it their fault? Not entirely. Can your business try to better market itself to millennials? Yes, whether that be advertising, social media, technology, price points, or even company values/outreach. Believe me, if you’re going to blame millennials for a decline in sales you’ll definitely be seeing a response on social media ASAP, most likely blaming another generation or your company. So let us help you and your company market towards millennials, because we are millennials…and we get it.

-JC

The Perfect Stocking Stuffer

Just last week we shared a post about IHOP doing Grinch themed menu items, well the marketing hasn’t stopped there. Although I’ve seen some other companies tie in the new animated Grinch movie with their marketing, the one that caught my eye is 23 and Me. In case you don’t already know, 23 and Me is a company that allows you to trace your ancestry or genetics with your saliva. Through this you can see where your ancestors are from/settled or genetic history of your family which can be helpful.

But that’s enough on the informative part of this post. I found it more interesting that they’re utilizing the Grinch to promote their services, which seems odd since the Grinch is aimed towards children for the most part. Scenario in my head, “Mommy, daddy! I want Santa to bring my a 23 and Me kit!” Anyways, here’s a link if you wanted to see more on the results the Grinch received from 23 and Me. So don’t be a Grinch, get a 23 and Me kit?

-JC