Gooooooaaaaalllllll

Score one for the NWSL, some marketing news broke that Octagon is going to handle all things marketing, sales, etc. Octagon who?? Octagon is a behemoth when it comes to sports marketing. Who are some of the athletes under the Octagon umbrella? Ben Zobrist, Felix Hernandez, Steph Curry, The Greek Freak, Simone Biles, and Vladimir Tarasenko to name a few. That’s quite the portfolio, and with all the success of the USWNT stars that also play in the NWSL this should send the league into the stratosphere.

The talent is there, now it’s time to better market it and get exposure for the league across the nation. Sometimes that’s all it takes is some proper marketing to grow your audience. It can be a soccer league, or it could be your small business. If this is what your small business needs, then reach out to us and we can help!
-JC

Viva Las Chicago

To catch you up, here’s the latest little summarization per the Chicago Tribune:

What exactly did the state House and Senate pass?

The legislature sent Gov. J.B. Pritzker a bill he’s expected to sign that will dramatically expand legal gambling in Illinois. Existing gambling venues get more gaming positions that can be dedicated to either slots or table games. The bill allows slot machines at O’Hare and Midway, as well as horse racing tracks. It adds casinos in communities around the state, such as Waukegan and Rockford. It clears the way for a mega-casino in Chicago with 4,000 gaming positions. And it legalizes sports betting.

When can I place a legal bet?

It’s not clear how quickly this will take to implement once Pritzker signs it into law. Some say there could be lawful sports betting in Illinois in time for the beginning of football season. Others believe that is overly optimistic.

Where will I be able to place a legal bet?

Casinos and racetracks are eligible for sports betting licenses. The bill also allows a company that sells lottery tickets to get a license to take parlay bets at a limited number of locations. Eligible to open sports books, too, are seven Illinois sports venues with capacities of 17,000 or more. That includes six in the Chicago area: Wrigley Field, Guaranteed Rate Field, Soldier Field, the United Center, the Fire’s stadium and Joliet Speedway. Sports betting licenses would range from $3.2 million to $20 million and be offered to both brick-and-mortar facilities and to online operators, with taxes of 15 percent.

Most of the legislature passed, legal gambling and cannabis, has to do with pulling the state of Illinois out of a financial hole and help fund their Rebuild Illinois capital plan which will be over $45 billion. Lots of opportunities for states to get themself out of the hole. I do wonder if more or less people will continue to use their bookies, considering you don’t have to worry about the tax implication, albeit shadiness. And how much will it effect the small mom & pop businesses that have video slots currently, and the stand alone shops like Dotty’s or Betty’s…whatever they are, there’s a ton. There’s still a lot of time for all this to play out now. Between licenses, building casinos, hiring, marketing, increased tourism for gambling and cannabis, and Chicago being the best city in the nation. We’ll see how all of this plays out and we’ll revisit this topic in the future.

-JC

Hulu Has Live Sports?

(GIF – Hulu)

In Hulu’s recently launched marketing campaign, we can definitely confirm that “Hulu has live sports.” Here’s their ad spots Damian Lillard and Joel Embiid. I did in fact know that Hulu has live sports along with their live tv options (starting at $39.99/mo). But if you didn’t know, and assuming you know of Dame (Portland Trailblazers) or Embiid (Philadelphia 76ers), then you realize that Hulu got two of the biggest names in the NBA to advertise their live sports platform. The “Hulu Sellouts” campaign will include four national TV spots that will run through June, featuring athletes from varying professional sports. An ad to be released in the coming weeks will feature All-Star Game team captain Giannis Antetokounmpo – Adweek.

I’m a fan of this campaign, it’s funny and very informative of what they have to offer, albeit live tv in addition to their already known streaming options. I’ll plug Hulu Live TV, although I just have it for streaming (with Spotify bundled), I’m more of a Sling TV; a Slinger as they call it. Check it out..there’s plenty of other options than going the traditional, expensive cable route and you can cancel anytime, no bogus contracts.

-JC

STEAL A TACO!?

Not actually though…it’s a a Taco Bell promotion! And a great one at that. Link to the official Taco Bell tweet. So since someone stole a base in the World Series you’ll be able to obtain one free Doritos Locos Taco. You have Mookie Betts Boston Red Sox) to thank for that in Game 1 of the World Series against the Los Angeles Dodgers.

An official shot of Mookie scoring all of America a taco. Thank you Mookie, and thank you Taco Bell for being awesome and having such a deliciously cheap promotion.

-JC

Marketing Takes Grit

It’s time to get Gritty. Just stare at the image above as Gritty stares right back at you and sees through your soul. In case you didn’t already know, Gritty is the new mascot for the Philadelphia Flyers (NHL).

What started as something of pure fear and assumptions of being a misfit muppet, has evolved into some great marketing for the Flyers. Gritty is a very popular meme (for better or worse), appeared on “Saturday Night Live,” “Jimmy Kimmel Live,” and spent the day at the Barstool Sports HQ. Gritty can be seen with El Pres in his pizza review of Bravo Pizza. Gritty is savage.

As expected, like the Broad Street Bullies, Gritty is an absolute hooligan on/off the ice. Seems to be mixed responses amongst kids interactions with Gritty, but alas Halloween Gritty are already a thing. S’cute.

So the Flyers have won marketing with grit(ty). You can love or hate this oversized muppet, but from the looks of it, Gritty is here to stay and cause trouble.

DaWg Pound 🔓

The Cleveland Browns won!! Or…better yet, Bud Light won! Over 8,000 Tweets about Bud Light by 11pm CST, post Browns win. Incredible exposure for their brand and what a time for all the patrons indulging in nectars of a win. There you have it, Cleveland is a title town now, the curse is broken, the Bud Light is flowing. Will they win another game? #InBakerWeTrust

Update: “$6.87 million: Publicity value for Bud Light from Browns Victory fridges, measured on TV, Radio, Internet & Social from last night until 8am ET this morning, according to @ApexMGAnalytics” (Twitter)

-JC

One Bite pt.2

(Via One Bite App)

This is a follow up post from One Bite pt. 1. That man Dave Portnoy did it again. Here’s a link to the recent interview with Erika Nardini (CEO of Barstool) and Dave Portnoy (Founder & pizza connoisseur) featured on Mad Money with Jim Cramer Mad Money – One Bite. “Since launch, the One Bite app has been downloaded more than 175,000 times on iOS devices (an Android beta version launched Sept. 13), with users posting more than 14,000 reviews, according to Barstool Sports. Users have also placed more than 10,000 delivery orders from the app, the company said.” Those numbers are insane and will continue to grow. Go download the iOS version or check out the beta on Android, and get reviewing pizza! I’ve done a few reviews and it’s fun, user friendly, and you get to eat pizza. #BrickByBrick

-JC

It’s Bigger Than Baseball

(Per Orioles Twitter )

This is a marketing home run! YABO! The Baltimore Orioles are wearing Braille jerseys to honor the blind, this is for the National Federation of the Blind Night. So cool and a reminder that it’s bigger than baseball. This will be held on September 18th against the Toronto Blue Jays, then post game the jerseys will be autographed and auctioned off online, the benefits will go directly to the foundation.

We’ve seen it a lot more in recent times but the MLB (Major League Baseball) and their teams are making a greater effort to get everyone involved in the sport, no matter who you are. I’ve been around baseball and love the sport. The game is for everyone! So big ups to the Baltimore Orioles and other clubs holding nights for fans, and foundations.

-JC

Just Read It.

Nike did something, which warranted both positive and negative reactions. And here it is.

This generated a whole bee hive worth of buzz.

Incredible. Whether or not this did anything to their stock (other shoe companies were also down because of tariff news), they still managed to generate over $43 million in media exposure, and everyone is talking about it on every form of social media. Not to mention, Nike is currently green as I post this. Again, this has proven to be very controversial, but from a marketing standpoint…wow.

-JC

Fortnite Fever

Yes, this Fortnite (Epic Games). Not only is it a game available on Xbox, PlayStation, Nintendo Switch, PC/MAC, and mobile devices; it has turned into a marketing POWERHOUSE. This has obviously led to the game grossing over $1 billion in sales across all of the aforementioned platforms. And the game keeps growing.

Many companies are jumping on the Fortnite wagon too. How so? Well, probably the most prime example which seems to constantly come up is Ninja, a Fortnite streamer on Twitch. He makes around $500,000 monthly steaming Fortnite (Ninja CNBC interview) and the video interview from CNBC is definitely worth a watch. Essentially companies can pay to advertise on his channel and streams.

When you think of gaming, you can usually associate energy drinks with a typical gamer…I know I do. Well Red Bull just hosted an event in Chicago, IL at the Willis Tower, starring *drum roll* NINJA. It was the Red Bull Till Dawn Fortnite tournament. This consisted of a bunch of gamers playing from 8:21pm C.S.T until 5:35am C.S.T.

Fortnite is not only big in the world of streamers, it’s also made its way into sports. There’s celebrations of all sorts (Fortnite celebrations ) in various leagues. These celebrations are based off of Fortnite dances/gestures. There’s precessional athletes tweeting about playing it with other athletes and even their fans. Professional sports has truly caught Fortnite fever.

I do believe that the marketing associated with Fortnite has been plenty of fun as seen on various social media channels. Fortnite will continue to grow along with the booming video game industry and Esports. And if you happen to have a video game or anything that needs marketing, remember to contact us for assistance!

Side note: Happy 1st birthday to Fortnite! 🎉🎁

-JC