Drinkcarys

(Image – Game of Thrones)

Do you see what I see?? A cup full of mead?! Nah fam, that’s your Starbucks order…hope it was a good one HBO. Whatever, I don’t care. I still love Game of Thrones minus that oversight, which I’m still baffled how that made it through a crew of editors. BUT, Starbucks clearly won this situation. The buzz around the cup accidentally left in a ‘Game of Thrones’ scene is also worth more than $1 million in free publicity for Starbucks (Marketwatch). How lucky Starbucks got with this slip up. Everyone is talking about it, memes are all over social media, and word of mouth spreading like wildfire. Some official social media responses to it from Game of Thrones and Starbucks:

Maybe what the cup officially said?

The internet had a field day, and Starbucks came out on top, so Drinkcarys and stop complaining..enjoy what’s left of the series!

-JC

WOW, Didn’t See That Coming

(Image – Wow Air)

Do you want to fly to Iceland for the low? Look no further than Wow Air. *record scratch* Or don’t do that. Why? Because they abruptly ceased all operations. Flights cancelled, passengers stranded, and all future flights suspended.

The lossmaking Icelandic carrier has suffered from falling tourist visits to Iceland, as well as the rise in oil prices and more of its rivals offering direct, low-cost long-haul flights. Wow, which marketed itself as a service allowing passengers to break up transatlantic flights with a stopover in Iceland, said alongside releasing its interim results in September that fuel prices had “put pressure” on its financial outlook (Financial Times).

And you best believe their social media is feeling the heat of all the cancelled flights and suspended operations, that in itself will be a whole other storm to deal with aside from jobs, investors, etc. Thoughts and prayers for sure. Is this the last we’ll see of Wow Air? I hope not, was really looking forward to a cheap flight to see Iceland and all of its beauty.

-JC

A Lovely Weekend Brunch

Nothing says brunch like bottomless fentanyl, errr uh. Well this is what Yuzu, a restaurant in Lakewood, OH, jokingly put on their Instagram story as the “new brunch special.” And outrage ensued once the wonderful world of social media got ahold of it. From you shouldn’t be making fun of the opioid crisis, to it’s in poor taste, to maybe your account was hacked. The owner didn’t respond to any of the backlash until a few days later and here’s a blurb of his response on Facebook:

Was the original post just in poor taste? Or is backlash like this to blame on an overly politically-correct culture we’re living in. Being a business owner is like walking on eggshells, be careful as to what you post on social media and stay away from controversial topics, because that can be like opening Pandora’s box. Ciconte Consulting is here to assist you with your social media strategy, just contact us!

-JC

This Post is Straight Fyre

You’re invited to read this post. And hopefully you’re on top of things or you won’t understand anything whatsoever about it, but if not here’s what you need to watch to catch up. 🔥🔥🔥

What’s the hype about? Why is event planning important (we can help you with that)? Tell me more. I still have yet to watch the Hulu version. But what was wrong with this whole situation. Well the marketing Billy McFarland & Ja Rule threw together was amazing for the Fyre Fest, from the video which makes you want to be there or the supermodels that tweeted an orange square on Instagram promoting it (paid 250k for the posts, at least Kendall Jenner was..over 102mil followers). The marketing of this event was relying mainly on the influencers promoting it which seems all that’s wrong with Instagram. From a video of an island where it wasn’t even hosted (because they mentioned it was Pablo Escobar’s island, and lost it), to some of the top supermodels in the world, and promising an experience that you wouldn’t want to miss out on.

Marketing can be deceptive, as many things in life are. But the event planning for Fyre was an absolute disaster, because Billy (known scam artist and in jail now) made promises that he couldn’t fulfill in the time they wanted to host the festival and kept leading on the consumers, but also his team. Villas turned into FEMA tents, fine dining turned into a slice of cheese on bread (yum), lockers weren’t ready, mattresses were soaked from a earlier storm, artists pulled out, scam, scam, everything about it was a scam.

Without getting too far into details, and again if you haven’t watched them it’s definitely worth the watch, there’s some pretty simple takeaways. Event planning is crucial…and needs proper time and measures taken to make sure your event is everything you’re saying it will be. Marketing? Sure you want to hype up an event or product, but don’t hype it up to be something it isn’t. Being transparent with your marketing and intentions goes a long way with consumers, Billy had many chances to do so and kept stringing EVERYONE along. Be you and people will take notice and appreciate it.

-JC

BREAKING NEWS

Pho restaurant forced by city to take down ‘offensive’ sign advertising its name. This is just a funny little news story I saw as I was surfing the web and all I have to say is it’s some great advertising (offensive? Maybe…to some). This French-Vietnamese restaurant in Keene, New Hampshire which won’t be open until March 1st is already in hot water (pho pun!). So the owners are going back and forth with city officials trying to get this issue resolved. The majority (see below) was for the name of Pho Keene Great, which has my vote.

Thoughts? Is the name really Pho Keene Great?

-JC

That’s So Fetch

Stop trying to make fetch happen! But what are some marketing trends we’ll see happen in 2019 (oh and Happy New Year)! One thing we saw the emergence of in 2018 was User Generated Content (UGC), this is something that will continue to grow in 2019 and beyond. Why? Social media. Example, like this post, share it, tag a friend in it, usually entails a giveaway but it builds tremendous brand awareness for practically zero cost. How about this little feature called live video? It’s becoming bigger and bigger for companies showcasing their products or services on Instagram or Facebook. Live video makes things more interactive and hands on, ask a question and get an answer almost immediately. Maintain that relationship with your customers or continue to grow it through live video. With the grow of esports, I think we’ll see a lot more companies getting into advertising on video game streams (streaming) or sponsoring teams/events. The industry is absolutely surging, and I’m guessing this will last well beyond 2019, but it would be a good time to take notice and try to stay ahead of the game..aha.

Just a few marketing trends to keep your eyes open for in 2019, and if there’s any other concerns about trends or your marketing CONTACT US…we got your back like a chiropractor.

-JC

Facebook Portal: Letting A Spy Into Your House

(https://portal.facebook.com/)

Statistics show that only around 41% of users trust Facebook, and that 56% of people considered Facebook the least trustworthy tech company, so why would people want to bring a Facebook-owned device with a camera and microphone into their homes? Well, that’s what’s going on right now. With the new Facebook Portal, you can video-chat your friends and family around the world, and it is also integrated with Alexa. Their website states that it is private by design, and that, “Facebook doesn’t listen to, view or keep the contents of your Portal video calls. Your Portal conversations stay between you and the people you’re calling” but when else have they lied to us and shared our information with other companies?

When researching this, almost every review was negative, based on privacy concerns as well as lack of features. Two tech reporters reviewed the Portal, and one of them commented that he would unplug the device whenever he wasn’t using it and face it towards the window just to make sure that Facebook wasn’t spying on him. If Facebook can somehow miraculously gain everybody’s trust back, this product might not be a huge flop, but good luck with that when new scandals break every other week.

-EC

Instadamn

‘Tis the season! So what better way to connect with consumers than to highlight your products through Instagram. Instagram is rolling out 3 new features for businesses to hopefully help you make a sale while keeping the process relatively simple. The updates include a new collection tab to save products tagged in stories or in posts; the ability to shop from videos; and a new shop tab on business pages where consumers can visit and see all of the shoppable products the company’s used in a shopping post, per AdWeek. These new features really simplify the process of shopping, but make it much easier for someone to see a product in a video/picture and boom click the link and there it is…BUY!

Currently there’s already a shopping explore tab and shopping via Instagram stories. Instagram announced that more than 90 million users are tapping on companies posts to see what highlighted products there are on a monthly basis. During this busy holiday season let us help you with all of your social media needs, and especially to get the most out of your Instagram.

-JC

Pay Your Social Media Taxes

Better pay your taxes! Imagine being taxed for your social media use, wow, you’d be shelling out the big bucks! Just this week Ugandan lawmakers voted in favor of keeping their social media tax in place. More specifically a daily social media fee and mobile money tax; a daily fee of 200 shillings (0.05 U.S. dollars) for social media use and 0.5 percent excise duty on mobile money withdrawals. For the most part this is in place to help fund government projects.

Imagine being taxed daily on your social media usage, maybe a little more than 0.05 cents since that isn’t much to most, but hey more money in your pocket. Never take anything for granted and let us help you with all of your social media work!

-JC

Awkward Thanksgiving

There’s a wonderful world of advertising, then there’s political ads, and then there’s this Paul Gosar Attack Ad. I watched this a few days ago and it was bad, seems to picked up some steam and yep just as bad. In a world of political agendas you wouldn’t think a candidate would stoop this low, but wow. To have 6 of Paul Gosar’s family members say they won’t even vote for him is pure savagery on David Brill’s end. Absolute nightmare of a Thanksgiving dinner for the Gosar family. Political ads just make advertising look flat out bad. But hey, Dr. Brill had this video go viral on social media and the video has over 1.5million views on YouTube already. 🤷‍♂️

-JC