The Art of Remarketing

Did you just visit the Nike website (or another site you planned on shopping at), look at a few products, maybe add them to the cart, and then decided not to go through with your purchase? Did you then later see banner ads (or other ads) about said Nikes, or even receive and email about the items you added to your cart? Maybe there was an offer to complete your purchase for a discount or a discounted next purchase. Boom, REMARKETING/RETARGETING.

When you think of it with the aforementioned examples, it makes plenty of sense. You were sooo close to getting a customer to purchase your product. So close that it’s worth marketing it to them again or retargeting them through technology. Maybe they have to do some more research first, so it makes sense to use a remarketing campaign on them. Get that potential customer back to your site, and go through with their initial purchasing process.

Let us help you with your remarketing, and get your potential customers to become your valued customers!

-JC

What You Need To Know About Google Analytics And Why You Should Get It

When it comes to tracking traffic to your website, there are so many options out there that it becomes a little daunting just to choose one. However, there is one analytics service that stands out from the rest, and that is Google Analytics.

Now, if you’re asking yourself, “Why should I use Google Analytics?” then keep on reading because that question is about to be answered in a few short moments.

To start this off, we would like to point out that the standard version of Google Analytics is free. With this you get access to all of their tools, but the data you get from the free version is more of an average. This means that the data you get is an estimate, so it’s not as accurate as information you would get from the premium version.

Even if you decide that to buy into the premium version, you’re going to be saving so much money due to the fact that Google Analytics has all the tools you’ll ever need when it comes to analyzing site traffic.

With all these tools at your disposal, you can track things such as: active users currently on your site, whether users are coming to your site organically or through other sources, bounce rates, repeat visitors, and so many other statistical variables. And this information doesn’t only need to be used to track your day-to-day operations.

With Analytics, you can track your social ad campaigns or campaigns made through programs like AdSense with the same accuracy. Also, you can use it for Ecommerce to track things like: sales performance, transactions, and at what times people are buying your products most.

All of this information is at your disposal with the free version of Analytics and you don’t even need to host your site with Google, but the best part about it is how easy it is to get started.

Though we won’t dive into the set-up here, just know that all you basically have to do is drop in a few URLs and add a tracking code to your site’s code. It’s really simple and could be done in under an hour.

Having some sort of analytical service is necessary if you want to make accurate and educated moves, and we think that Google Analytics should be the one you choose. And once that is all said and done, you can drill into all the information you want and push your performance and sales to the next level.

-Big Lou

The Traffic You Actually Want To Deal With

In 2018, many people are asking the question of whether or not SEO is important or if it will continue to be important. The short answer would be “yes, it’s still important,” but the longer answer is a little more complicated.

Before we even start, if you don’t already know, SEO stands for Search Engine Optimization. It’s basically the process of driving traffic to your website by organic means through search engines.

In theory, if you optimized your keywords and whatnot on your website, you would appear higher in a Google search. However, with the changes in Google’s algorithm, many people are questioning the viability of SEO – at least in its current state – in the future of marketing.

There are many things that changed the usefulness of SEO, and one of those things are companies now being able to pay to be on the front page of certain searches.

So, what that basically means, is that no matter how well they optimize their keywords, they’re going to land in the top results.

With this change, small businesses are going to struggle, because the people and companies with the endless amounts of money can pay to land higher up in search engines.

Just hearing this, it would seem like SEO is dead-in-the-water, but that is not true in the slightest. There are many different ways to make sure your keywords are landing higher up in those search engines.

One thing you can do is making sure that your brand is focused. What this means is that you want everything on your site to read and be tonally similar. This is especially beneficial in the form of blogs, since they are a longer form of writing that can indirectly drive traffic to your site just by being fresh and relevant to what is going on in the world.

Another way SEO is beneficial is through audience research. If you take a look at the way your audience is finding your content or product – whether that is through specific searches or through social media – then you know how to target them. With this information, you can then angle your focus precisely and plan to reach that audience and extend it to like-minded people.

There are many benefits of SEO that can give you a competitive edge in the business world, but only if it’s used right. You can easily drive more traffic to your website or product, but it only works if costumers are even aware that your website or product exists.

– Big Lou