Hidden Valleyntines

“Can I have a side of ranch?” is a question often asked in restaurants around the U.S. but especially in the Midwest. With that in mind, Hidden Valley created the best gift for the ranch lover in your life: custom ranch valentines. In the Tweet introducing this, HVR said, “Step up your carnation game this year with the custom Valentine’s Day edition of Hidden Valley Ranch. Cool and creamy HVR is sure to please your sauciest and most discerning Valentine.” The label can be three different colors, either red, purple, or pink with hearts and flowers. It can be personalized to say “Happy Valentine’s Day ___” and comes with a card decorated with little ranch bottles. All together, it comes in a gift box, so you don’t have to wrap it yourself – WIN. While it might not be everybody’s favorite ranch, the thought behind this gift alone is tremendous. The reactions on Twitter seemed mixed. Some people agreed that this has gone too far and that it is gross. Others said it was a tremendous idea and that it would be perfect with wings and veggies to really tie the gift together. I don’t know about you, but wings and ranch sounds like a great Valentine’s Day to me.

-EC

Crossing Boundaries

Geo-location marketing is becoming increasingly bigger as more and more people use smartphones/devices. Your location proves to be a very powerful tool for marketers, and in comes geofencing. What is geofencing; Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area. In short, whether your within a certain boundary or cross one, a specific geography marketing tactic will be triggered.

Why is the utilization or this technique important? It’s very location specific…if I’m near a Starbucks and receive a text for a deal they’re running, I’d be more inclined to take of advantage of it knowing it’s nearby. This is relevant to any business that utilizes geofencing. Geofencing is also great for events. Geofence the area where it’s happening to let people know about it and hopefully get them to check it out. This pertains to Snapchat geofilters as well. You literally fence off a specific area (pricing varies upon that and time is runs) and it’ll show up within that geofenced location. As location based services and apps grow, so will the practice of geofencing. So let the CC Team help put up that geofence to get people in your doors!

-JC

Pavlovian Marketing

Ring, ring. Are you salivating for some food? Or did that fly over your head? That’s a picture of Ivan Pavlov who is responsible for the old, bell rings and dog salivates because it associates the sound of the bell with food, Pavlov’s Theory. Well this theory was taken and applied to marketing; Pavlovian Marketing.

Pretty relevant image with the holiday season upcoming, but companies do utilize Pavlovian marketing to really rope you in as a consumer. So in this example, Coca-Cola is associating their product with Christmas which is a happy time for most, but as they advertise their product of Santa drinking a coke, they want you to associate Coca-Cola with Christmas because of those feelings. Once the conditioning of that develops you will start to associate Coca-Cola with happiness and next thing you know you want to drink a coke to achieve said happiness. Pavlovian theory/marketing is very much alive, whether we notice it or not. So ring ring *salivates intensely.*

-JC

Major Key Performance Indicator Alert

Or for short KPI. So what exactly is a KPI (Key Performance Indicator)? It’s a performance measurement that evaluates the success of an organization or of a particular activity in which it engages. Okay? But more specifically, say you have social media awareness marketing objectives, what KPIs can be used to evaluate the success.

1-7 in this image above are all great measurements of social media awareness KPIs. All of which are measurable and can better assist you or your company with tracking performance, whether likes or hashtags, or shares. But don’t limit KPIs to just marketing, they can apply to sales metrics, supply chain metrics, and Human Resources metrics, to name a few. KPIs are great because it let’s you measure the success of the certain targets. Scoro and Datapine are two that the CC Team utilizes to assist with KPI measurements. 🔑

-JC

DaWg Pound 🔓

The Cleveland Browns won!! Or…better yet, Bud Light won! Over 8,000 Tweets about Bud Light by 11pm CST, post Browns win. Incredible exposure for their brand and what a time for all the patrons indulging in nectars of a win. There you have it, Cleveland is a title town now, the curse is broken, the Bud Light is flowing. Will they win another game? #InBakerWeTrust

Update: “$6.87 million: Publicity value for Bud Light from Browns Victory fridges, measured on TV, Radio, Internet & Social from last night until 8am ET this morning, according to @ApexMGAnalytics” (Twitter)

-JC

The Bezos Effect

Yet another accolade Amazon has achieved, that is becoming the 3rd-biggest digital ad seller in the US. What can’t Amazon do? Very few things is the answer. Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That’s it? But in reality it’s not too much opposed to Facebook and Google, but they’re on their way. Good for Bezos and Amazon for continuing their world domination, keep your eyes on Amazon

-JC

Hoot Hoot

(Via Hootsuite)

What in the world is Hootsuite? It’s more than an owl. It’s a social media management system. Now what does that exactly encompass you’re wondering. Multichannel management of say, Facebook, Twitter, and Google+, in one spot. This is very helpful if you’d like to manage various channels of your social media at the same time, whether it be updating customers or keeping track of their feedback.

This’ll give you an idea of what the interface of Hootsuite looks like. Everything in one place, very manageable. Not only can you keep track of posts, you can schedule posts for future dates and times. Of course, this doesn’t only have to be used by you, a whole social media team can manage it or the better option, the Ciconte Consulting team can do so.

Now you can start with a free month of Hootsuite, but then you’ll have to pay, various tiers here. Hootsuite doesn’t stop with social media management, you can also receive reports via email. Those reports can contain: number of clicks per day, geographical info on where the clicks are coming from, referrers, and your most popular links. It all takes time so let the CC team take that weight off your shoulders and contact us!

-JC

One Bite pt.2

(Via One Bite App)

This is a follow up post from One Bite pt. 1. That man Dave Portnoy did it again. Here’s a link to the recent interview with Erika Nardini (CEO of Barstool) and Dave Portnoy (Founder & pizza connoisseur) featured on Mad Money with Jim Cramer Mad Money – One Bite. “Since launch, the One Bite app has been downloaded more than 175,000 times on iOS devices (an Android beta version launched Sept. 13), with users posting more than 14,000 reviews, according to Barstool Sports. Users have also placed more than 10,000 delivery orders from the app, the company said.” Those numbers are insane and will continue to grow. Go download the iOS version or check out the beta on Android, and get reviewing pizza! I’ve done a few reviews and it’s fun, user friendly, and you get to eat pizza. #BrickByBrick

-JC

The Art of Remarketing

Did you just visit the Nike website (or another site you planned on shopping at), look at a few products, maybe add them to the cart, and then decided not to go through with your purchase? Did you then later see banner ads (or other ads) about said Nikes, or even receive and email about the items you added to your cart? Maybe there was an offer to complete your purchase for a discount or a discounted next purchase. Boom, REMARKETING/RETARGETING.

When you think of it with the aforementioned examples, it makes plenty of sense. You were sooo close to getting a customer to purchase your product. So close that it’s worth marketing it to them again or retargeting them through technology. Maybe they have to do some more research first, so it makes sense to use a remarketing campaign on them. Get that potential customer back to your site, and go through with their initial purchasing process.

Let us help you with your remarketing, and get your potential customers to become your valued customers!

-JC

Facebook Adds Stories Ads

Hahaha what a great title. We are laughing.

Stories Ads were available for global brands on a very limited basis, but now Facebook is testing it with some businesses via beta. They have yet to set an official launch date for this form of advertising, but it’s heading in the right direction.

Above is what was sent out to some of the Facebook marketing partners for the Stories Ads beta. Fine set of guidelines. Facebook is touting that the Stories are viewed by over 150 million people. That’s a substantial number. And with a new vehicle for advertising, we’ll see companies shifting over to running ads via Stories. We shall see when it officially launches for all businesses, so keep them eyes peeled.

-JC