Stay Thirsty My Friends

Well, I would stay thirsty too if my drink option was hot dog water. A man decided to sell it, jokingly, at the Car Free Festival in Vancouver. The bottles of it looked like a Voss copycat, and included a single hot dog in each. They were sold for $37.99 CAD, which is just over $28 USD. He marketed it as a keto drink that will help lose weight, is anti-inflammatory, and can help you increase brain function and vitality as well as look younger. They also sold Hot Dog Water lip balm, breath spray, and body spray. They ended up selling about 16 gallons of it. Although dozens of people bought it, he spent around $1200 on the marketing stunt including bottles, labels, and branding. He didn’t actually make money, but he definitely gained awareness. Ending with something to ponder on, the label stated, in fine print: “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”

-EC

Drinkcarys

(Image – Game of Thrones)

Do you see what I see?? A cup full of mead?! Nah fam, that’s your Starbucks order…hope it was a good one HBO. Whatever, I don’t care. I still love Game of Thrones minus that oversight, which I’m still baffled how that made it through a crew of editors. BUT, Starbucks clearly won this situation. The buzz around the cup accidentally left in a ‘Game of Thrones’ scene is also worth more than $1 million in free publicity for Starbucks (Marketwatch). How lucky Starbucks got with this slip up. Everyone is talking about it, memes are all over social media, and word of mouth spreading like wildfire. Some official social media responses to it from Game of Thrones and Starbucks:

Maybe what the cup officially said?

The internet had a field day, and Starbucks came out on top, so Drinkcarys and stop complaining..enjoy what’s left of the series!

-JC

What’s Your Endgame for Marketing?

(Image – Marvel)

The marketing campaign for Avengers: Endgame is reportedly the most expensive of all time for Marvel Studios. The last eleven years of the Marvel Cinematic Universe has all been building to this. Avengers: Endgame will be the culmination of a 22-film story (Screen Rant). We’ve finally made it to the endgame of the Avengers. And boy did they ever go all in on their alleged budget for marketing, roughly $200 million to promote the movie *passes out*.

Excessive? Possibly. But let’s not forget that the last movie, Avengers: Infinity War grossed a measly $2 billion worldwide. So why not ball out in the name of Thanos and put $200 million into your marketing and promotion for Avengers: Endgame. Given pre-sales for tickets and opening weekend coming up, they’re going to break some records, IMO. But time will confirm. So buckle up folks, the overexposure to Avenger ads, trailers, and products will be over in time as they work they’re way back up to the billion dollar and beyond mark. Side note: I’M PUMPED.

– JC

The Iron Throne of Marketing

IT’S ALMOST HERE, FOLKS! Game of Thrones will be back Sunday for its final season, and it’ll be a great season full of many feels. It’s been hyped to the next level, ad campaigns up the wahoo, and many marketing stunts just to make sure you know that April 14th is Thrones Day. The marketing budget for this season of Game of Thrones, according to a recent report in The Wall Street Journal, is about $20 million. I mean a monumental marketing budget for a monumental show, everyone (almost everyone) talks about it and has been waiting two years for this moment…to simply be on the edge of their seat to watch their favorite characters die. But there’s soooo much more. They had a collab with Adidas in launching Ultraboost shoes for each specific Thrones house, seen here GoT Boosts. There’s a #ForTheThrone quest in which a giant Iron Throne is popping up in random cities. There’s branded wines for houses, White Walker whiskey, and one of my favorites would have to be GoT Oreos.

CASH COW. That’s exactly what GoT is and what all these brands definitely know, so why not get behind GoT and have your products flying off shelves. So cheers to HBO and GoT for absolutely relishing what’s left of this historic run of a show, keeping pumping it because come May…it’ll all be over. Don’t cry because it’s over, smile because it happened. GoT? More like GOAT. Amirite?

-JC

WOW, Didn’t See That Coming

(Image – Wow Air)

Do you want to fly to Iceland for the low? Look no further than Wow Air. *record scratch* Or don’t do that. Why? Because they abruptly ceased all operations. Flights cancelled, passengers stranded, and all future flights suspended.

The lossmaking Icelandic carrier has suffered from falling tourist visits to Iceland, as well as the rise in oil prices and more of its rivals offering direct, low-cost long-haul flights. Wow, which marketed itself as a service allowing passengers to break up transatlantic flights with a stopover in Iceland, said alongside releasing its interim results in September that fuel prices had “put pressure” on its financial outlook (Financial Times).

And you best believe their social media is feeling the heat of all the cancelled flights and suspended operations, that in itself will be a whole other storm to deal with aside from jobs, investors, etc. Thoughts and prayers for sure. Is this the last we’ll see of Wow Air? I hope not, was really looking forward to a cheap flight to see Iceland and all of its beauty.

-JC

America Runs on Dunkin… Literally

 

(Image – Dunkin’ Donuts)

Dunkin’ Donuts has partnered up with Saucony, an athletic shoe manufacturer based out of Lexington, Massachusetts. This is their second year partnering up with each other to create a fun new fun pair of shoes in honor of the Boston Marathon. The description of the shoe states, “In celebration of Boston’s biggest race, Saucony and Dunkin’ are debuting their second collaboration, the Saucony X Dunkin’ Kinvara 10. Inspired by Boston’s historic marathon, these two iconic local brands have joined forces to honor the symbiotic relationship between running, coffee and donuts.”

Last year’s shoe was mainly white, with accents of pink and orange, and sprinkles coming from a donut on the back of the shoe.This year, they had their name written all over the new shoe. Looking much more stylish and sleek, it is again a white shoe, but also has Dunkin’ written across the sides in pink and orange, pink and orange accents, and a donut medallion on the shoe laces as well as a cup of coffee on the tongue.
These shoes won’t have you just looking like a snack, but also running like you’re on clouds. The shoes include topsole construction for enhanced energy return and continuous cushioning throughout the run. Saucony’s website also encourages you to, “Let these lightweight, sweet-looking kicks to power you through the full 26.2.”

Although almost all of the sizes are sold out online, they’re also holding a contest to win a pair!

-EC

Halo Top’s Outlook on the World of Adulting

(Image from @HaloTopCreamery Twitter)

We need to talk about Halo Top’s new commercials. With the tagline, “Ice cream for adults, because adults need a lot of ice cream,” they go into the harsh reality of adulting nowadays. The solution to that dark reality, according to them, is eating Halo Top. The four topics of their new ads are love, swiping, mortgage, and work. They all start with a child or children eager to get ice cream, but denied, because like the tune at the end goes, it’s ice cream for adults.

The love commercial features Nick Viall, who was a runner-up on The Bachelorette as well as being on The Bachelor. Ending up single after being on both of those, he doesn’t have a lot of hope for love. The ice cream man mentions how love is an illusion and that everybody dies alone. Later, Nick comes up to the ice cream truck and says how love is worth it in the end, but then says that it really isn’t.

The swiping commercial is a spin on dating apps like Tinder and Bumble. It shows a middle-aged man who isn’t very photogenic endlessly swiping while sitting on a park bench. It shows how adults are lonelier than ever and live in a world full of swiping and not actual love.

The work commercial shows a child asking for ice cream while her mom is on the phone while trying to become a partner at her work. It pokes at the reality that most adults don’t actually enjoy their jobs.

Finally, the mortgage commercial starts with a group of children running to the ice cream truck. It then shows a man in a robe who didn’t make enough money to pay his mortgage. When asked what a mortgage was. He explains, “It’s like waterboarding, but you do it to yourself,” which is basically drowning yourself – in this case, in debt. The ice cream man ends the commercial by telling the children that every day we die a little more.

After this article and these reminders of all of the fun that is soon to come to me through adulting, I could go for some Halo Top now too.

-EC

Hulu Has Live Sports?

(GIF – Hulu)

In Hulu’s recently launched marketing campaign, we can definitely confirm that “Hulu has live sports.” Here’s their ad spots Damian Lillard and Joel Embiid. I did in fact know that Hulu has live sports along with their live tv options (starting at $39.99/mo). But if you didn’t know, and assuming you know of Dame (Portland Trailblazers) or Embiid (Philadelphia 76ers), then you realize that Hulu got two of the biggest names in the NBA to advertise their live sports platform. The “Hulu Sellouts” campaign will include four national TV spots that will run through June, featuring athletes from varying professional sports. An ad to be released in the coming weeks will feature All-Star Game team captain Giannis Antetokounmpo – Adweek.

I’m a fan of this campaign, it’s funny and very informative of what they have to offer, albeit live tv in addition to their already known streaming options. I’ll plug Hulu Live TV, although I just have it for streaming (with Spotify bundled), I’m more of a Sling TV; a Slinger as they call it. Check it out..there’s plenty of other options than going the traditional, expensive cable route and you can cancel anytime, no bogus contracts.

-JC

Wanna Hear a Joke About Pizza?

Nevermind, it’s too cheesy. If you didn’t already know, National Pizza Day is February 9th. IHOP is ready to slay the new year with marketing, starting with their Pancizza, which is a combination of a pancake and a pizza.

They unveiled a pancake that comes in a pizza box, it’s diameter is seven inches. It’ll be available in three different flavors, Original Pancake – topped with butter, Cupcake – topped with icing and sprinkles, and Bacon & Cheddar. In addition to that, they come with four syrups, old-fashioned, strawberry, blueberry, and butter-pecan.

It’ll only be available at specific locations, including the Chicagoland area, Dallas, Los Angeles, and New York City and for a specific amount of time, from Friday (the 8th) through Sunday (the 10th). They’re partnering with DoorDash and giving free delivery with the code PANCIZZA if you’re a new customer, and IHOPDELIVERY if you’re returning.

In addition to that, for one day only (Saturday) they’ll be opening an IHOP Pancizzeria, on Bleecker Street, in New York City. There they’ll be giving away free slices on Saturday the 9th.

-EC

Uber Rewards

In order to keep customers just using Uber, and not comparing prices to other services like Lyft, Uber is rolling out a rewards program. Not only will you receive points for every ride you take with Uber, but also for your Uber Eats orders. It’s free to join the rewards program and there are four different levels with different benefits.

The first level is Blue, which lets you earn points for every ride or order and the opportunity to earn $5 Uber Cash for every 500 points you earn. The next level is Gold, which gives you priority support and more flexible cancellations. Next, is Platinum, which gives you price protection between your two favorite places and priority pickups at airports. Finally, the highest level is Diamond, which adds complimentary upgrades, special access to high rated drivers, premium support, and free delivery on three Uber Eats orders on top of all of the previous benefits.

To be in the Blue group you need zero points, Gold is 500 points, Platinum is 2,500 points, and Diamond is 7,500. Uber Pool rides and Uber Eats orders both give you 1 point for every $1 spent, 2 points are given for every $1 spent on UberX rides, and 3 points for every $1 spent on a Premium ride.

Points are earned during a six month period. So however many points you accumulate over those six months, their rewards will be available to you for not only the current period but also the next six month period too.

It is currently only available in nine cities, but will be available everywhere in the U.S. within the next few months.

-EC