You Can’t Spell Shelf Without Elf

Tis’ the season! And guess what, IHOP is back with another fun, festive menu. Yep, an Elf on a Shelf inspired menu. This promotional menu is currently running from right now until January 1st 2020, but what exactly does the menu entail? Here’s a summary of the menu items from USA Today:

  • Jolly Cakes: Four green pancakes topped with sweet cream cheese icing, whipped topping and shimmery elf sprinkles that resemble elf-sized ornaments. Also available as a side.
  • Oh What Funnel Cakes: Two funnel cakes, lightly dusted with powdered sugar and topped with glazed strawberries, whipped topping and elf sprinkles.
  • Holiday Ham & Sausage Omelet: An omelet loaded with diced ham, sausage, fire roasted peppers, onions, hash browns and cheese, then topped with more ham, sausage, cheddar cheese and cheese sauce. Served with three pancakes or a choice of side.
  • Merry Marshmallow Hot Chocolate: Hot chocolate flavored with toasted marshmallow syrup and topped with whipped topping and elf sprinkles.
  • Little Elves Combo: Choice of one Jolly Cake topped with cream cheese icing, whipped topping and sprinkles or one Oh What Funnel Cake topped with powdered sugar, whipped topping and sprinkles with one scrambled egg, one bacon strip and one pork sausage link.

Yum, yum, and more yum. Sign me up for the Jolly Cakes with an order of Oh What Funnel Cakes as well, because my diet has been naughty. Outside of the menu items, kids 12 and under also eat free every day from 4 p.m. to 10 p.m. with each adult entrée purchase. That’s pretty awesome, just pay for your entrée and your kiddo eats free! Take advantage of this fun promotional menu, and maybe get yourself some elves for your shelves!

-JC

Gooooooaaaaalllllll

Score one for the NWSL, some marketing news broke that Octagon is going to handle all things marketing, sales, etc. Octagon who?? Octagon is a behemoth when it comes to sports marketing. Who are some of the athletes under the Octagon umbrella? Ben Zobrist, Felix Hernandez, Steph Curry, The Greek Freak, Simone Biles, and Vladimir Tarasenko to name a few. That’s quite the portfolio, and with all the success of the USWNT stars that also play in the NWSL this should send the league into the stratosphere.

The talent is there, now it’s time to better market it and get exposure for the league across the nation. Sometimes that’s all it takes is some proper marketing to grow your audience. It can be a soccer league, or it could be your small business. If this is what your small business needs, then reach out to us and we can help!
-JC

Make Em Say Uhhhhh

Image result for master p restaurant

Na Na Na Na. Be like Percy Miller, aka Master P and make sure you diversify that portfolio. What investment has he made? Albeit Big Poppa Burgers in New Orleans, LA. Whether it’s music, food, or clothes, Master P does entrepreneurship right. And speaking of Big Poppa, it’s something that he wants to grow into a franchise opportunity so he could provide not only delicious food for others but also jobs. Not only are his burgers touted as great, but don’t sleep on the chicken sandwiches…especially when some other company is out of them.

Master P, and other rappers know how to do the whole entrepreneur thing right. Don’t put all your eggs in one basket, i.e. music (although that works for some), but diversify yourself as a person. Provide goods or services for your fans. You want to have a sustained stream of income even past your rap/singing prime. Remember, if you are going to venture into the world of being a restaurateur, just make sure your customers say, yummmm na na na na.

-JC

The People Get What the People Want: Spicy Nuggets are Coming Back

Whenever I see a post from Wendy’s, I see multiple comments of people begging for the spicy chicken nuggets to be added back to the menu. They’ve been gone since the spring of 2017. People have always been very passionate about them, given the title of an article on Delish titled, “Wendy’s Got Rid Of Its Spicy Chicken Nuggets And The Internet Is Pissed.” After two years of people begging for Wendy’s to bring back the nuggets, Twitter brought out the big guns: Chance the Rapper. On May 4th, Chance tweeted, “Positive Affirmations for today: I WILL have a good day, I WILL succeed today,Wendy’s WILL bring back spicy nuggets at some point please please Lord let it be today.” Wendy’s quoted the Tweet and said that if their Tweet gets 2 million likes, they’ll bring back the nuggets. Of course, since Chance is so popular, as well as the spicy nuggets being so popular, their Tweet got 2.21 million likes in under 48 hours. After that, Wendy’s Tweeted, “THIS IS NOT A DRILL! Spicy Chicken Nuggets are coming back! Y’all are crazy! That took like a day and a half! WHAT?! We don’t know when yet, gotta figure it out, but soon, and ok, LOSING IT RIGHT NOW THIS IS AMAZING!!” Recently, they announced that the nuggets will make their return on August 19th, so if you work at Wendy’s, I’d suggest calling in sick that day.

-EC

Stay Thirsty My Friends

Well, I would stay thirsty too if my drink option was hot dog water. A man decided to sell it, jokingly, at the Car Free Festival in Vancouver. The bottles of it looked like a Voss copycat, and included a single hot dog in each. They were sold for $37.99 CAD, which is just over $28 USD. He marketed it as a keto drink that will help lose weight, is anti-inflammatory, and can help you increase brain function and vitality as well as look younger. They also sold Hot Dog Water lip balm, breath spray, and body spray. They ended up selling about 16 gallons of it. Although dozens of people bought it, he spent around $1200 on the marketing stunt including bottles, labels, and branding. He didn’t actually make money, but he definitely gained awareness. Ending with something to ponder on, the label stated, in fine print: “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”

-EC

Drinkcarys

(Image – Game of Thrones)

Do you see what I see?? A cup full of mead?! Nah fam, that’s your Starbucks order…hope it was a good one HBO. Whatever, I don’t care. I still love Game of Thrones minus that oversight, which I’m still baffled how that made it through a crew of editors. BUT, Starbucks clearly won this situation. The buzz around the cup accidentally left in a ‘Game of Thrones’ scene is also worth more than $1 million in free publicity for Starbucks (Marketwatch). How lucky Starbucks got with this slip up. Everyone is talking about it, memes are all over social media, and word of mouth spreading like wildfire. Some official social media responses to it from Game of Thrones and Starbucks:

Maybe what the cup officially said?

The internet had a field day, and Starbucks came out on top, so Drinkcarys and stop complaining..enjoy what’s left of the series!

-JC

What’s Your Endgame for Marketing?

(Image – Marvel)

The marketing campaign for Avengers: Endgame is reportedly the most expensive of all time for Marvel Studios. The last eleven years of the Marvel Cinematic Universe has all been building to this. Avengers: Endgame will be the culmination of a 22-film story (Screen Rant). We’ve finally made it to the endgame of the Avengers. And boy did they ever go all in on their alleged budget for marketing, roughly $200 million to promote the movie *passes out*.

Excessive? Possibly. But let’s not forget that the last movie, Avengers: Infinity War grossed a measly $2 billion worldwide. So why not ball out in the name of Thanos and put $200 million into your marketing and promotion for Avengers: Endgame. Given pre-sales for tickets and opening weekend coming up, they’re going to break some records, IMO. But time will confirm. So buckle up folks, the overexposure to Avenger ads, trailers, and products will be over in time as they work they’re way back up to the billion dollar and beyond mark. Side note: I’M PUMPED.

– JC

The Iron Throne of Marketing

IT’S ALMOST HERE, FOLKS! Game of Thrones will be back Sunday for its final season, and it’ll be a great season full of many feels. It’s been hyped to the next level, ad campaigns up the wahoo, and many marketing stunts just to make sure you know that April 14th is Thrones Day. The marketing budget for this season of Game of Thrones, according to a recent report in The Wall Street Journal, is about $20 million. I mean a monumental marketing budget for a monumental show, everyone (almost everyone) talks about it and has been waiting two years for this moment…to simply be on the edge of their seat to watch their favorite characters die. But there’s soooo much more. They had a collab with Adidas in launching Ultraboost shoes for each specific Thrones house, seen here GoT Boosts. There’s a #ForTheThrone quest in which a giant Iron Throne is popping up in random cities. There’s branded wines for houses, White Walker whiskey, and one of my favorites would have to be GoT Oreos.

CASH COW. That’s exactly what GoT is and what all these brands definitely know, so why not get behind GoT and have your products flying off shelves. So cheers to HBO and GoT for absolutely relishing what’s left of this historic run of a show, keeping pumping it because come May…it’ll all be over. Don’t cry because it’s over, smile because it happened. GoT? More like GOAT. Amirite?

-JC

WOW, Didn’t See That Coming

(Image – Wow Air)

Do you want to fly to Iceland for the low? Look no further than Wow Air. *record scratch* Or don’t do that. Why? Because they abruptly ceased all operations. Flights cancelled, passengers stranded, and all future flights suspended.

The lossmaking Icelandic carrier has suffered from falling tourist visits to Iceland, as well as the rise in oil prices and more of its rivals offering direct, low-cost long-haul flights. Wow, which marketed itself as a service allowing passengers to break up transatlantic flights with a stopover in Iceland, said alongside releasing its interim results in September that fuel prices had “put pressure” on its financial outlook (Financial Times).

And you best believe their social media is feeling the heat of all the cancelled flights and suspended operations, that in itself will be a whole other storm to deal with aside from jobs, investors, etc. Thoughts and prayers for sure. Is this the last we’ll see of Wow Air? I hope not, was really looking forward to a cheap flight to see Iceland and all of its beauty.

-JC

America Runs on Dunkin… Literally

 

(Image – Dunkin’ Donuts)

Dunkin’ Donuts has partnered up with Saucony, an athletic shoe manufacturer based out of Lexington, Massachusetts. This is their second year partnering up with each other to create a fun new fun pair of shoes in honor of the Boston Marathon. The description of the shoe states, “In celebration of Boston’s biggest race, Saucony and Dunkin’ are debuting their second collaboration, the Saucony X Dunkin’ Kinvara 10. Inspired by Boston’s historic marathon, these two iconic local brands have joined forces to honor the symbiotic relationship between running, coffee and donuts.”

Last year’s shoe was mainly white, with accents of pink and orange, and sprinkles coming from a donut on the back of the shoe.This year, they had their name written all over the new shoe. Looking much more stylish and sleek, it is again a white shoe, but also has Dunkin’ written across the sides in pink and orange, pink and orange accents, and a donut medallion on the shoe laces as well as a cup of coffee on the tongue.
These shoes won’t have you just looking like a snack, but also running like you’re on clouds. The shoes include topsole construction for enhanced energy return and continuous cushioning throughout the run. Saucony’s website also encourages you to, “Let these lightweight, sweet-looking kicks to power you through the full 26.2.”

Although almost all of the sizes are sold out online, they’re also holding a contest to win a pair!

-EC