It’s Bigger Than Baseball

(Per Orioles Twitter )

This is a marketing home run! YABO! The Baltimore Orioles are wearing Braille jerseys to honor the blind, this is for the National Federation of the Blind Night. So cool and a reminder that it’s bigger than baseball. This will be held on September 18th against the Toronto Blue Jays, then post game the jerseys will be autographed and auctioned off online, the benefits will go directly to the foundation.

We’ve seen it a lot more in recent times but the MLB (Major League Baseball) and their teams are making a greater effort to get everyone involved in the sport, no matter who you are. I’ve been around baseball and love the sport. The game is for everyone! So big ups to the Baltimore Orioles and other clubs holding nights for fans, and foundations.

-JC

Take a Seat

That VR (virtual reality) is so hot right now! Being a company that plans events, or any event planners should be pretty pleased with AllSeated launching a VR tool. Why?! Take a peek AllSeated VR Preview

So essentially with the VR tool you can experience a virtual walkthrough of what your venue could possibly look like per your request. “Over 100 venues are enabled for the new VR platform, AllSeated says, and projects having more than 1,000 venues in their VR library by 2019.” HUGE! The whole close your eyes and picture what this space would look like is very much possible through the power of VR and with your eyes open.

This project still has ways to go given the addition of venues and certain types of furniture and designs. But to even catch a glimpse of what your dream event space will look like is a true eye opener. So take a seat and experience the venue with AllSeated VR.

-JC

I’ve Guac you Covered

From the wise words of Dj Khaled, “Anotha one.” You might be wondering another what? Another event flop. This time, it was brought to you by the widely beloved Chipotle. Tuesday, July 31, was National Avocado Day, so naturally, Chipotle decided to give away free guacamole (which is regularly a whopping $2.05 in the Chicagoland area.) The only catch was that you had to order online or via their app, and use the code “AVOCADO” at checkout. Apparently they weren’t ready for how many people would take advantage of this $2 off discount, because when I was ready to order lunch on Tuesday, the app was down, as was their website. After refreshing a couple of times and then Googling it, the app and website were down for everybody. After calling, our local Chipotle promised to honor the deal if you showed a screenshot of the app being down at checkout.

After finally getting to the checkout, the employees handed us a bag of chips and container of guacamole, and looked confused when we said that’s not what we wanted. The deal originally stated, “Free guac on your entree OR a free side of guac OR a regular order of chips and guac with an entree.” After explaining that, the cashier charged us for regular bowls instead of the extra $2.05 and free chips. Although the employees should have known exactly what the deal was, they cooperated and were very nice.

Besides the aforementioned issue, there was another one, and knowing Chipotle and their track record it’s not that surprising: a foodborne illness outbreak. The wide range of 200-500 people in Ohio reported getting sick after eating at that Chipotle location. They are being interviewed and tested by the health department.

To deal with the app crashing, Chipotle extended the deal. On August 1, Chipotle announced, “Guac is still not extra” and gave away free guac with mobile orders for an extra day. Guac might not have been extra, but their damage control was.

-EC

Build-A-Backup Plan

In event planning something you always have to do is have a backup plan and roll with the punches. Build-A-Bear is a good example of a company who recently did that. Recently, they had planned an event and advertised it on social media called “Pay Your Age” day. It was just like it sounded, you pay your age for any bear in the store, up to 29-years old, so if you were over 29, the most it would cost is $29, and if you were under one, it would still cost $1. All you had to do to get the special price on July 12 was to sign up for their online club, which is also free. Well, that’s not really all you had to do, I can’t forget waiting in lines full of kids for hours on end. The lengthy lines caused the stores to close and send people home with $15 vouchers, but no bears.

After many angry customers posted about their bad experiences on social media and complained to the company, Build-A-Bear announced a new promotion: Count Your Candles. This new promotion only works for one bear, the Birthday Treat Bear, which is originally $14. It is for children 14 and younger, which makes sense with that price. The new deal works like this, you still need to be a member, but instead of waiting in long lines and getting any bear you want, you get the birthday bear, any day during your birth month, for the age you’re turning. Build-A-Bear worked fast to bring out this new promotion, which was good, but a better thing would be to plan out the original event better. Like author Alan Lakein once said, “Failing to plan is planning to fail.”

-EC

World Cup Winner

As I sit here, it really saddens me to think that the ever so exciting World Cup has come to an end. No more watching games while working with those amazing scheduled times CST. Congrats France! But a huge congrats to Nike, for not being an official sponsor and still taking the marketing crown.
How so (*scratches head*)? Well, take a look at the Nike infographic:


(thedrum.com)

I’m sold sold on the Golden Boot winner wearing Nike, the Golden Ball winner wearing Nike, and best young player wearing Nike. I reckon that might drive boot sales up a tad bit. And not to mention it was an all Nike final match up of Croatia/France.

So on the world’s biggest sports stage, Nike takes the crown. The countdown to Qatar 2022 begins, you’ll be missed World Cup.
-JC

Good Things Take Time

 (@TanaMongeau – Twitter)

Here at Ciconte Consulting, we know that a huge event can’t be planned in less than two months especially by a 20-year-old with no event planning experience. Something that’s been trending on social media, especially YouTube and Twitter was a convention by popular YouTuber (with 3.6 million subscribers) Tana Mongeau. In response to having conflicts at VidCon, a conference held annually in California for creators and their fans, she decided to hold her own meet and greet on the same weekend and in close proximity, and she called it TanaCon.

The event ended up going out of control and was what a lot of people thought would happen since she is known to be irresponsible. After overselling tickets, letting people in who didn’t buy tickets, having fans waiting outside in the blistering sun, and using a space that wasn’t able to fit everybody, fans were outraged. She estimated that there were around 20,000 fans outside, when in reality there were around 4,000.

In the planning of this event, Mongeau mentioned how cool it would be to have fans waiting outside for her. Fans weren’t happy to hear that after waiting outside for hours and getting serious sunburns. The space they rented stated in their contract that it could only hold 1,000 people, but they continued to sell around 5,000 tickets. She promised the best security to her fans, but there were no bag checks and limited security. So many of her fans lost their money and weren’t even able to meet her. The police then shut down the event because it was deemed unsafe.

However, she’s blaming the corporation Good Times Live, which has been referred to as “Bad Times Live” after this event. It is also run by someone who is younger and was in over his head, Michael Weist, who has also been getting bad publicity for other reasons recently. He is the CEO of Good Times Live, but also the only worker there. Mongeau said that this event was made to make a statement, not to make money. Most of the tickets were supposed to be free, except for a small extra charge for VIP. While waiting in line outside, the fans talked, and all of them had actually paid and nobody had the “free” tickets. When Mongeau found that out she was shocked. Weist was keeping that money and that information from her.

That is only the beginning of all of the things that went wrong with TanaCon. A large scale convention can’t be put together that fast, even by us. Good things take time, close reading of contracts, and communication which all weren’t evident in this situation. Come to us with all of your event planning needs, and we won’t let you down!

 

-EC

E(ffective)vent Marketing

Marketing here, marketing there, marketing everywhere! Event marketing is effective marketing. Simple as that. End blog post. Not really though, there’s many pieces that make event marketing what is and through those pieces make it effective. If the Joker was a business savvy villain, he’d be asking “why so effective?” Fine visual representation through a meme, I’d say.

Event marketing is effective because you or your company are promoting a product/service through in-person interactions. A potential or valued customer gets a hands-on experience with what you have to offer all whilst the relationship between customer and company begins to grow. Like all relationships this business relationship takes time and feedback to help nurture its growth. Insert a stat and beautiful visual here! “According to Forrester Research, events make up for 24% of the B2B marketing budget.” VERY WOW, MUCH STUNNING. (Image from Forrester Research)

What this visual demonstrates is that even with the growth of social media, events will still be some of the most important communication tools in marketing by 2020…and beyond? Even with the growth of social media in the past decade, it’s actually helped with the successfulness of events. Think Facebook, with the multitude of events that pop up in a calendar, seeing who’s interested in events, checking in at locations, and even the use of the live video feature to experience events via technology. YOU JUST HAD TO BE THERE! Continue to grow relationships with your clients through these events and continue to watch your brand grow. Your event marketing is truly effective marketing if properly carried out.

 

The Importance of Events

Whether it’s the launching of a new product, showcasing your business, or just being involved in the community, it pays off to utilize event/experiential marketing. Let’s start with a graphic (see below; 2015) that’ll really open your eyes to the importance of human interaction.

Social media and electronic marketing continue to grow, but event marketing still remains as one of the top influencers in the marketing mix. Why? Humans crave interaction and it leaves a lasting impression. Face-to-face experiences allow consumers to engage directly with employees of a company or even test a product, which in turn generates exposure.

Events create buzz, buzz leads to opinions, and people share these opinions with family, friends, and colleagues. WORD-OF-MOUTH MARKETING (for better or worse)! These events can be put together based on the budget you have to work with. Another takeaway from event marketing is immediate feedback. The end consumer utilizes your product/service and gives you feedback in real time, thus starting a relationship with your consumer. And this is why you need event/experiential marketing.

– Jeremy Ciconte