Drinkcarys

(Image – Game of Thrones)

Do you see what I see?? A cup full of mead?! Nah fam, that’s your Starbucks order…hope it was a good one HBO. Whatever, I don’t care. I still love Game of Thrones minus that oversight, which I’m still baffled how that made it through a crew of editors. BUT, Starbucks clearly won this situation. The buzz around the cup accidentally left in a ‘Game of Thrones’ scene is also worth more than $1 million in free publicity for Starbucks (Marketwatch). How lucky Starbucks got with this slip up. Everyone is talking about it, memes are all over social media, and word of mouth spreading like wildfire. Some official social media responses to it from Game of Thrones and Starbucks:

Maybe what the cup officially said?

The internet had a field day, and Starbucks came out on top, so Drinkcarys and stop complaining..enjoy what’s left of the series!

-JC

The Iron Throne of Marketing

IT’S ALMOST HERE, FOLKS! Game of Thrones will be back Sunday for its final season, and it’ll be a great season full of many feels. It’s been hyped to the next level, ad campaigns up the wahoo, and many marketing stunts just to make sure you know that April 14th is Thrones Day. The marketing budget for this season of Game of Thrones, according to a recent report in The Wall Street Journal, is about $20 million. I mean a monumental marketing budget for a monumental show, everyone (almost everyone) talks about it and has been waiting two years for this moment…to simply be on the edge of their seat to watch their favorite characters die. But there’s soooo much more. They had a collab with Adidas in launching Ultraboost shoes for each specific Thrones house, seen here GoT Boosts. There’s a #ForTheThrone quest in which a giant Iron Throne is popping up in random cities. There’s branded wines for houses, White Walker whiskey, and one of my favorites would have to be GoT Oreos.

CASH COW. That’s exactly what GoT is and what all these brands definitely know, so why not get behind GoT and have your products flying off shelves. So cheers to HBO and GoT for absolutely relishing what’s left of this historic run of a show, keeping pumping it because come May…it’ll all be over. Don’t cry because it’s over, smile because it happened. GoT? More like GOAT. Amirite?

-JC

America Runs on Dunkin… Literally

 

(Image – Dunkin’ Donuts)

Dunkin’ Donuts has partnered up with Saucony, an athletic shoe manufacturer based out of Lexington, Massachusetts. This is their second year partnering up with each other to create a fun new fun pair of shoes in honor of the Boston Marathon. The description of the shoe states, “In celebration of Boston’s biggest race, Saucony and Dunkin’ are debuting their second collaboration, the Saucony X Dunkin’ Kinvara 10. Inspired by Boston’s historic marathon, these two iconic local brands have joined forces to honor the symbiotic relationship between running, coffee and donuts.”

Last year’s shoe was mainly white, with accents of pink and orange, and sprinkles coming from a donut on the back of the shoe.This year, they had their name written all over the new shoe. Looking much more stylish and sleek, it is again a white shoe, but also has Dunkin’ written across the sides in pink and orange, pink and orange accents, and a donut medallion on the shoe laces as well as a cup of coffee on the tongue.
These shoes won’t have you just looking like a snack, but also running like you’re on clouds. The shoes include topsole construction for enhanced energy return and continuous cushioning throughout the run. Saucony’s website also encourages you to, “Let these lightweight, sweet-looking kicks to power you through the full 26.2.”

Although almost all of the sizes are sold out online, they’re also holding a contest to win a pair!

-EC

Hey Google, How Do You Pay Fines?

(Image – Google)

Google is in some hot water. European regulators fined Google €1.49 billion (or $1.7 billion) on Wednesday for abusing its dominance in the online advertising business by imposing restrictive and anticompetitive contracts on its European customers (Gizmodo). Oh and not to mention….Last year, the EU competition enforcer imposed a record 4.34 billion euro fine on Google for using its popular Android mobile operating system to block rivals. This followed a 2.42 billion euro fine in 2017 for hindering rivals of shopping comparison websites (Reuters).

I mean, *kanye shrug,* this is a drop of water in the ocean considering Google’s parent company Alphabet had about $39 billion in revenue for Q4 2018. But it does make you wonder what Google is up to. The coined phrase “Google it,” is all that comes to mind when something isn’t known. Not many people I know go to Bing and search for things, or use their advertising platform. Google rankings for your site/products/advertising reach are so crucial to the success of your business. But in a world where corporations just get larger and larger, we need to have rivalries amongst businesses.

-JC

Halo Top’s Outlook on the World of Adulting

(Image from @HaloTopCreamery Twitter)

We need to talk about Halo Top’s new commercials. With the tagline, “Ice cream for adults, because adults need a lot of ice cream,” they go into the harsh reality of adulting nowadays. The solution to that dark reality, according to them, is eating Halo Top. The four topics of their new ads are love, swiping, mortgage, and work. They all start with a child or children eager to get ice cream, but denied, because like the tune at the end goes, it’s ice cream for adults.

The love commercial features Nick Viall, who was a runner-up on The Bachelorette as well as being on The Bachelor. Ending up single after being on both of those, he doesn’t have a lot of hope for love. The ice cream man mentions how love is an illusion and that everybody dies alone. Later, Nick comes up to the ice cream truck and says how love is worth it in the end, but then says that it really isn’t.

The swiping commercial is a spin on dating apps like Tinder and Bumble. It shows a middle-aged man who isn’t very photogenic endlessly swiping while sitting on a park bench. It shows how adults are lonelier than ever and live in a world full of swiping and not actual love.

The work commercial shows a child asking for ice cream while her mom is on the phone while trying to become a partner at her work. It pokes at the reality that most adults don’t actually enjoy their jobs.

Finally, the mortgage commercial starts with a group of children running to the ice cream truck. It then shows a man in a robe who didn’t make enough money to pay his mortgage. When asked what a mortgage was. He explains, “It’s like waterboarding, but you do it to yourself,” which is basically drowning yourself – in this case, in debt. The ice cream man ends the commercial by telling the children that every day we die a little more.

After this article and these reminders of all of the fun that is soon to come to me through adulting, I could go for some Halo Top now too.

-EC

whaT tHe heCk

Well this is going to be an interesting topic to briefly touch upon…and I’ll only be getting into advertising aspects of cannabis since this can easily trigger audiences. Is their a double standard for cannabis advertising? Yes there is. What the heck? How many cannabis ads have you seen on your tv, Facebook, or Google (two of the largest online ad platforms)? Zilch. Cannabis companies aren’t allowed to advertise their products on such platforms. Acreage Holdings actually tried to advertise, during the Super Bowl, the benefits of medical marijuana that some patients experienced. CBS said, “Under our broadcast standards, we do not currently accept cannabis-related advertising.” So nah fam. Cannabis is taboo and legalization of it has grown in recent years both on a medical and recreational level, but ads are forbidden on television and in traditional print…because they’re inappropriate. All while commercials for beer, hard alcohol, prescription drugs, condoms, yada yada yada, are all appropriate. Our friends at Big Pharma kept spending big—and, in fact, went even bigger, dropping more than $3.73 billion on national TV commercials last year, according to data from real-time TV ad tracker iSpot.tv (Fierce Pharma). Makes you think. This post was strictly munchies for thought. Do you think we’ll see cannabis advertising deemed acceptable as it becomes legalized in more states?

-JC

A Lovely Weekend Brunch

Nothing says brunch like bottomless fentanyl, errr uh. Well this is what Yuzu, a restaurant in Lakewood, OH, jokingly put on their Instagram story as the “new brunch special.” And outrage ensued once the wonderful world of social media got ahold of it. From you shouldn’t be making fun of the opioid crisis, to it’s in poor taste, to maybe your account was hacked. The owner didn’t respond to any of the backlash until a few days later and here’s a blurb of his response on Facebook:

Was the original post just in poor taste? Or is backlash like this to blame on an overly politically-correct culture we’re living in. Being a business owner is like walking on eggshells, be careful as to what you post on social media and stay away from controversial topics, because that can be like opening Pandora’s box. Ciconte Consulting is here to assist you with your social media strategy, just contact us!

-JC

Hulu Has Live Sports?

(GIF – Hulu)

In Hulu’s recently launched marketing campaign, we can definitely confirm that “Hulu has live sports.” Here’s their ad spots Damian Lillard and Joel Embiid. I did in fact know that Hulu has live sports along with their live tv options (starting at $39.99/mo). But if you didn’t know, and assuming you know of Dame (Portland Trailblazers) or Embiid (Philadelphia 76ers), then you realize that Hulu got two of the biggest names in the NBA to advertise their live sports platform. The “Hulu Sellouts” campaign will include four national TV spots that will run through June, featuring athletes from varying professional sports. An ad to be released in the coming weeks will feature All-Star Game team captain Giannis Antetokounmpo – Adweek.

I’m a fan of this campaign, it’s funny and very informative of what they have to offer, albeit live tv in addition to their already known streaming options. I’ll plug Hulu Live TV, although I just have it for streaming (with Spotify bundled), I’m more of a Sling TV; a Slinger as they call it. Check it out..there’s plenty of other options than going the traditional, expensive cable route and you can cancel anytime, no bogus contracts.

-JC

Advertising of the Future

What does this image even entail? HOW ABOUT ADVERTISING IN LOW-EARTH ORBIT 😱?! Say what. Yes, you read that correctly. A Russian startup called StartRocket has proposed an idea to have “billboards” orbiting low-earth. Here’s a video of what it would look like. Now the numbers behind it? Tiny cubesats orbiting at a low-Earth altitude of 400-500 kilometres (248-310 miles), according to the startup’s website, these satellites would each bear a collapsible sail that is capable of reflecting the light of the Sun to form a single pixel. would have an area of 50 square kilometres (19 square miles). This Orbital Display, as it is being called, could then be programmed to display logos to people around the globe, for 6-minute intervals, around 3 or 4 times a day, dawn & dusk (Science Alert).

Holy absurd!! But imagine how quick advertising companies would jump on something like this if it was approved, an ad covering 19 square miles. A crazy idea nonetheless, that has eyebrows raised on the business side and environmental side. But who knows, this might be something that comes to fruition in the next 50+ years? 🤔

-JC

Facebook Portal: Letting A Spy Into Your House

(https://portal.facebook.com/)

Statistics show that only around 41% of users trust Facebook, and that 56% of people considered Facebook the least trustworthy tech company, so why would people want to bring a Facebook-owned device with a camera and microphone into their homes? Well, that’s what’s going on right now. With the new Facebook Portal, you can video-chat your friends and family around the world, and it is also integrated with Alexa. Their website states that it is private by design, and that, “Facebook doesn’t listen to, view or keep the contents of your Portal video calls. Your Portal conversations stay between you and the people you’re calling” but when else have they lied to us and shared our information with other companies?

When researching this, almost every review was negative, based on privacy concerns as well as lack of features. Two tech reporters reviewed the Portal, and one of them commented that he would unplug the device whenever he wasn’t using it and face it towards the window just to make sure that Facebook wasn’t spying on him. If Facebook can somehow miraculously gain everybody’s trust back, this product might not be a huge flop, but good luck with that when new scandals break every other week.

-EC