Tasteful Noods

Kraft pulled a campaign they released earlier this month called “Send Noods.” They took down all of their ads, the promotional website, and their social media posts with this phrase that were posted from Oct. 6 through Oct. 11. It was originally released on Oct. 6 for National Noodle Day. They encouraged people to go to the website, enjoynoods.com, and send their friends and family a free box of Kraft mac and cheese. Over 20,000 people across the country participated in this.

The original commercial starts with, “In these strange times, people are in need of extra comfort. That’s why it’s always a nice gesture to send noods, so they know you’re thinking of them.” She then lifts up a box of Kraft mac and cheese and says, “Noods, I mean, not nudes.”

Although some people thought this was funny and a great tagline, others said that this was wildly inappropriate since Kraft is a family brand. Some people even threatened to take their business to Annie’s mac and cheese. One of my favorite responses was made by a Twitter user and it said, “can’t wait to see who gets overly angry at this for no reason because they have nothing better to do.”

 In the original press release, the brand manager said, “We want to give fans the opportunity to send and share the cheesiest noods with their friends and family.” However, after all of the backlash, Kraft posted an apology on their Instagram story that said, “We sincerely appreciate and hear all of your feedback. This content will be removed from our channels.”

-EC

Watch Out Wendy’s

Spicy chicken nuggels

McDonald’s announced on August 25th the introduction of spicy nugs! Yes, you read that right: SPICY CHICKEN MCNUGGETS. They will be available nationwide for a limited time starting on September 16th.

After Wendy’s controversially removed spicy nuggets from their menu in March 2017, fans begged and pleaded for them to be brought back. It took two and a half years and a viral Tweet from Chance The Rapper, but they were brought back to the menu in August 2019.

In a press release, McDonald’s said, “Breaded with a sizzling tempura coating made of both cayenne and chili peppers, these craveable, dippable and downright-delicious Spicy Chicken McNuggets are joining our classic McNugget line up, and pack plenty of spice and flavor into each.”

In addition to the spicy nugs, McDonald’s also introduced a new dipping sauce for the first time in three years: Mighty Hot Sauce. In that same press release, they said, “For those who care to dial up the heat, we’ve crafted our new Mighty Hot Sauce, boasting a powerful blend of crushed red peppers and spicy chilis. The new dipping sauce is both our first new sauce innovation since 2017 and the hottest one available at McDonald’s. Trust us – you’re going to want to take a dip.”

-EC

It Took A Pandemic

Coca-Cola is doing something that they haven’t done in North America in 37 years: selling liquor. They’re planning on selling a hard seltzer under their brand Topo Chico.

If you have read any of my other posts or been to a liquor store lately, you would know how much hard seltzers have taken over the market, in fact they have brought in over 3 billion dollars since July 2019, which is up 241 percent since last year.

The Topo Chico hard seltzer will first be released later this year in Latin America and make its way to the U.S. by 2021. They haven’t released a ton of details about it except that it will launch with a tangy lemon lime expression.

According to a statement, “Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists.”

Last year Coca-Cola released a lemon flavored cocktail in a can in Japan. It comes in 3 different varieties of 3 percent, 5 percent, and 7 percent abv.

– EC

The Moldy Truth

(Image – Burger King)

The campaign that is breaking marketers brain…is it smart? Will it actually assist in selling the whopper because of the transparency? Well what Burger King is getting across to consumers is that they’re officially removing artificial preservatives from the Whopper. For example here’s a McDonald’s burger after 2 years passing, read more here:

Burger King is all in on this campaign though, outside of print ads in both the U.S. and U.K., they’ve put a 28 day time lapse of the decaying burger all over their social media channels. They’re committed to removing all artificial preservatives, colors, and flavors from their items by the end of 2020. It may a disgusting campaign but at least they’re being transparent with their food products and have high hopes for 2020. And ode to the Whopper! Let’s us know if you need any revolutionary marketing assistance!

-JC

New Year, New Hard Seltzer


That’s how the saying goes, right? If you’re taking part in Dry January, you’re going to miss out on the release of Bud Light Seltzer.

While I was watching the Titans-Patriots game on Saturday night, I saw a commercial announcing the release date of the Bud Light Seltzer, which is January 13th. They’ll be sold in 12 packs as well as individual tallboys.
Their flavors include black cherry and mango, which are similar to White Claws. The two other flavors are lemon lime and strawberry.

If your New Year’s resolution was to stay in shape, don’t worry. One serving has only 100 calories and 2 carbs. In regards to the taste, Bud Light said, “Bud Light Seltzer’s unique 5-step filtration process ensures a clean finish, with no lingering aftertaste. Our natural carbonation and quality ingredients like sparkling water, real cane sugar, and natural fruit flavor create a light and bubbly seltzer for any occasion.”

-EC

Drinkcarys

(Image – Game of Thrones)

Do you see what I see?? A cup full of mead?! Nah fam, that’s your Starbucks order…hope it was a good one HBO. Whatever, I don’t care. I still love Game of Thrones minus that oversight, which I’m still baffled how that made it through a crew of editors. BUT, Starbucks clearly won this situation. The buzz around the cup accidentally left in a ‘Game of Thrones’ scene is also worth more than $1 million in free publicity for Starbucks (Marketwatch). How lucky Starbucks got with this slip up. Everyone is talking about it, memes are all over social media, and word of mouth spreading like wildfire. Some official social media responses to it from Game of Thrones and Starbucks:

Maybe what the cup officially said?

The internet had a field day, and Starbucks came out on top, so Drinkcarys and stop complaining..enjoy what’s left of the series!

-JC

The Iron Throne of Marketing

IT’S ALMOST HERE, FOLKS! Game of Thrones will be back Sunday for its final season, and it’ll be a great season full of many feels. It’s been hyped to the next level, ad campaigns up the wahoo, and many marketing stunts just to make sure you know that April 14th is Thrones Day. The marketing budget for this season of Game of Thrones, according to a recent report in The Wall Street Journal, is about $20 million. I mean a monumental marketing budget for a monumental show, everyone (almost everyone) talks about it and has been waiting two years for this moment…to simply be on the edge of their seat to watch their favorite characters die. But there’s soooo much more. They had a collab with Adidas in launching Ultraboost shoes for each specific Thrones house, seen here GoT Boosts. There’s a #ForTheThrone quest in which a giant Iron Throne is popping up in random cities. There’s branded wines for houses, White Walker whiskey, and one of my favorites would have to be GoT Oreos.

CASH COW. That’s exactly what GoT is and what all these brands definitely know, so why not get behind GoT and have your products flying off shelves. So cheers to HBO and GoT for absolutely relishing what’s left of this historic run of a show, keeping pumping it because come May…it’ll all be over. Don’t cry because it’s over, smile because it happened. GoT? More like GOAT. Amirite?

-JC

Hey Google, How Do You Pay Fines?

(Image – Google)

Google is in some hot water. European regulators fined Google €1.49 billion (or $1.7 billion) on Wednesday for abusing its dominance in the online advertising business by imposing restrictive and anticompetitive contracts on its European customers (Gizmodo). Oh and not to mention….Last year, the EU competition enforcer imposed a record 4.34 billion euro fine on Google for using its popular Android mobile operating system to block rivals. This followed a 2.42 billion euro fine in 2017 for hindering rivals of shopping comparison websites (Reuters).

I mean, *kanye shrug,* this is a drop of water in the ocean considering Google’s parent company Alphabet had about $39 billion in revenue for Q4 2018. But it does make you wonder what Google is up to. The coined phrase “Google it,” is all that comes to mind when something isn’t known. Not many people I know go to Bing and search for things, or use their advertising platform. Google rankings for your site/products/advertising reach are so crucial to the success of your business. But in a world where corporations just get larger and larger, we need to have rivalries amongst businesses.

-JC

Halo Top’s Outlook on the World of Adulting

(Image from @HaloTopCreamery Twitter)

We need to talk about Halo Top’s new commercials. With the tagline, “Ice cream for adults, because adults need a lot of ice cream,” they go into the harsh reality of adulting nowadays. The solution to that dark reality, according to them, is eating Halo Top. The four topics of their new ads are love, swiping, mortgage, and work. They all start with a child or children eager to get ice cream, but denied, because like the tune at the end goes, it’s ice cream for adults.

The love commercial features Nick Viall, who was a runner-up on The Bachelorette as well as being on The Bachelor. Ending up single after being on both of those, he doesn’t have a lot of hope for love. The ice cream man mentions how love is an illusion and that everybody dies alone. Later, Nick comes up to the ice cream truck and says how love is worth it in the end, but then says that it really isn’t.

The swiping commercial is a spin on dating apps like Tinder and Bumble. It shows a middle-aged man who isn’t very photogenic endlessly swiping while sitting on a park bench. It shows how adults are lonelier than ever and live in a world full of swiping and not actual love.

The work commercial shows a child asking for ice cream while her mom is on the phone while trying to become a partner at her work. It pokes at the reality that most adults don’t actually enjoy their jobs.

Finally, the mortgage commercial starts with a group of children running to the ice cream truck. It then shows a man in a robe who didn’t make enough money to pay his mortgage. When asked what a mortgage was. He explains, “It’s like waterboarding, but you do it to yourself,” which is basically drowning yourself – in this case, in debt. The ice cream man ends the commercial by telling the children that every day we die a little more.

After this article and these reminders of all of the fun that is soon to come to me through adulting, I could go for some Halo Top now too.

-EC

whaT tHe heCk

Well this is going to be an interesting topic to briefly touch upon…and I’ll only be getting into advertising aspects of cannabis since this can easily trigger audiences. Is their a double standard for cannabis advertising? Yes there is. What the heck? How many cannabis ads have you seen on your tv, Facebook, or Google (two of the largest online ad platforms)? Zilch. Cannabis companies aren’t allowed to advertise their products on such platforms. Acreage Holdings actually tried to advertise, during the Super Bowl, the benefits of medical marijuana that some patients experienced. CBS said, “Under our broadcast standards, we do not currently accept cannabis-related advertising.” So nah fam. Cannabis is taboo and legalization of it has grown in recent years both on a medical and recreational level, but ads are forbidden on television and in traditional print…because they’re inappropriate. All while commercials for beer, hard alcohol, prescription drugs, condoms, yada yada yada, are all appropriate. Our friends at Big Pharma kept spending big—and, in fact, went even bigger, dropping more than $3.73 billion on national TV commercials last year, according to data from real-time TV ad tracker iSpot.tv (Fierce Pharma). Makes you think. This post was strictly munchies for thought. Do you think we’ll see cannabis advertising deemed acceptable as it becomes legalized in more states?

-JC