The Importance of Events

Whether it’s the launching of a new product, showcasing your business, or just being involved in the community, it pays off to utilize event/experiential marketing. Let’s start with a graphic (see below; 2015) that’ll really open your eyes to the importance of human interaction.

Social media and electronic marketing continue to grow, but event marketing still remains as one of the top influencers in the marketing mix. Why? Humans crave interaction and it leaves a lasting impression. Face-to-face experiences allow consumers to engage directly with employees of a company or even test a product, which in turn generates exposure.

Events create buzz, buzz leads to opinions, and people share these opinions with family, friends, and colleagues. WORD-OF-MOUTH MARKETING (for better or worse)! These events can be put together based on the budget you have to work with. Another takeaway from event marketing is immediate feedback. The end consumer utilizes your product/service and gives you feedback in real time, thus starting a relationship with your consumer. And this is why you need event/experiential marketing.

– Jeremy Ciconte

Don’t Be Left Behind in the Social Media Race

If you look back about 5 to 7 years ago, many people looked at social media as something that will come in strong but slowly dwindle away, in other words, a fad. But now, social media is bigger than ever, and it doesn’t look like it’s going anywhere – at least not for the time being. So, whether it’s for a personal brand or a business, a strong social media presence is important.

In that regard, it’s surprising that some people continue to look at social media and put it aside as something that’s not important. And to those people, I would tell them to hop on any form of public transportation and do some people watching. Almost all those people on that train or bus will be doing one thing, scrolling through their feeds. And it’s not only commuters either.

Whether on public transportation or at home, scrolling is how many people spend their time these days, so without a strong and consistent social media presence, you’re missing out on a community that is probably more active and vocal than any other market.

With the community being so vocal and active, a good social media strategy and consistent presence basically turns into free advertising for you.

People are more than happy to tweet and/or post about a brand or product that their excited about, which means that their followers are now aware of you, your brand/company, and your product. What’s better than that?

You build a relationship with these people that could be one of the most integral part of your company’s whole marketing strategy, they become loyal to your brand and, like said earlier, will recommend your product to other potential consumers.

However, even with consumers who are loyal to your brand, sometimes posts don’t hit. Basically, sometimes you try something new and it doesn’t work, it doesn’t hit, but since every single thing on social media is immediate, you can switch up strategy immediately, and for such little cost. The cost is literally pennies compared to other forms of advertising and marketing, so the loss is practically nothing and shouldn’t cause any worries. Social media marketing is a constant state of trying new things, sticking to what works, and optimizing absolutely everything, but the outcome is more than worth it.

All in all, we find absolutely no reason why you shouldn’t start pushing your brand much harder on social media. It’s cheap, it’s the most optimized version of marketing, and most people use it as their main source of information.

In the end, social media is going to be here for a very long time, so you better get on it immediately or you’re going to be left behind.

– Luis Rodriguez 

Welcome to the Ciconte Consulting blogspace!

Our blog posts will cover a multitude of content related to the consulting work we do. Essentially a space where any one of us will get on our soapbox and post updates related to the business climate, marketing, event services, social trends, web development, and whatever we feel is relevant to helping your business grow. We aim to keep you informed whether it be our original content or links we share to best accommodate the ever changing marketspace. Feel free to contact me (Jeremy@ciconteconsulting.com) or my partner (Andrew@ciconteconsulting.com) for all business inquiries. You’ll also see posts from Luis Rodriguez, aka Big Lou, our awesome blogger. We look forward to assisting your company.

Jeremy Ciconte & Andrew Lee-Gajewski