Advertising of the Future

What does this image even entail? HOW ABOUT ADVERTISING IN LOW-EARTH ORBIT 😱?! Say what. Yes, you read that correctly. A Russian startup called StartRocket has proposed an idea to have “billboards” orbiting low-earth. Here’s a video of what it would look like. Now the numbers behind it? Tiny cubesats orbiting at a low-Earth altitude of 400-500 kilometres (248-310 miles), according to the startup’s website, these satellites would each bear a collapsible sail that is capable of reflecting the light of the Sun to form a single pixel. would have an area of 50 square kilometres (19 square miles). This Orbital Display, as it is being called, could then be programmed to display logos to people around the globe, for 6-minute intervals, around 3 or 4 times a day, dawn & dusk (Science Alert).

Holy absurd!! But imagine how quick advertising companies would jump on something like this if it was approved, an ad covering 19 square miles. A crazy idea nonetheless, that has eyebrows raised on the business side and environmental side. But who knows, this might be something that comes to fruition in the next 50+ years? 🤔

-JC

Food, Fast Food

No politics here (yes the government is shutdown and the White House chefs weren’t available). What’s with the spread of McDonald’s, Wendy’s, Burger King, and some other fast food joints? The Clemson Tigers were visiting the White House to celebrate their National Championship win. But heck, putting myself in those shoes as a college student (especially a growing football player) I’m all in on that smorgasbord of fast food served on silver platters! Oh McNuggets and as many dipping sauces as you want, don’t mind if I do. A few quarter pounders, baconators, and heaps of fries, SURE WHY NOT.

I get this isn’t a ritzy dinner like other teams that have visited, but you have to make the most of the situation you’re in. That ties directly to running your business. You may not always be in the best situation when it comes to sales, marketing, management, but find the silver lining. Speaking of silver lining, some nice exposure on a national/global level for these brands seeing as every news outlet has reported on this. And here at Ciconte Consulting you bet we’re going to partake in the insanity.

-JC

BREAKING NEWS

Pho restaurant forced by city to take down ‘offensive’ sign advertising its name. This is just a funny little news story I saw as I was surfing the web and all I have to say is it’s some great advertising (offensive? Maybe…to some). This French-Vietnamese restaurant in Keene, New Hampshire which won’t be open until March 1st is already in hot water (pho pun!). So the owners are going back and forth with city officials trying to get this issue resolved. The majority (see below) was for the name of Pho Keene Great, which has my vote.

Thoughts? Is the name really Pho Keene Great?

-JC

That’s So Fetch

Stop trying to make fetch happen! But what are some marketing trends we’ll see happen in 2019 (oh and Happy New Year)! One thing we saw the emergence of in 2018 was User Generated Content (UGC), this is something that will continue to grow in 2019 and beyond. Why? Social media. Example, like this post, share it, tag a friend in it, usually entails a giveaway but it builds tremendous brand awareness for practically zero cost. How about this little feature called live video? It’s becoming bigger and bigger for companies showcasing their products or services on Instagram or Facebook. Live video makes things more interactive and hands on, ask a question and get an answer almost immediately. Maintain that relationship with your customers or continue to grow it through live video. With the grow of esports, I think we’ll see a lot more companies getting into advertising on video game streams (streaming) or sponsoring teams/events. The industry is absolutely surging, and I’m guessing this will last well beyond 2019, but it would be a good time to take notice and try to stay ahead of the game..aha.

Just a few marketing trends to keep your eyes open for in 2019, and if there’s any other concerns about trends or your marketing CONTACT US…we got your back like a chiropractor.

-JC

Facebook Portal: Letting A Spy Into Your House

(https://portal.facebook.com/)

Statistics show that only around 41% of users trust Facebook, and that 56% of people considered Facebook the least trustworthy tech company, so why would people want to bring a Facebook-owned device with a camera and microphone into their homes? Well, that’s what’s going on right now. With the new Facebook Portal, you can video-chat your friends and family around the world, and it is also integrated with Alexa. Their website states that it is private by design, and that, “Facebook doesn’t listen to, view or keep the contents of your Portal video calls. Your Portal conversations stay between you and the people you’re calling” but when else have they lied to us and shared our information with other companies?

When researching this, almost every review was negative, based on privacy concerns as well as lack of features. Two tech reporters reviewed the Portal, and one of them commented that he would unplug the device whenever he wasn’t using it and face it towards the window just to make sure that Facebook wasn’t spying on him. If Facebook can somehow miraculously gain everybody’s trust back, this product might not be a huge flop, but good luck with that when new scandals break every other week.

-EC

Lululemon Recruitment

Do you really think that a brand with almost three million followers on Instagram would pick you to be an ambassador and send you free clothes every month just for having over 150 followers and sharing their post? Well, over 350,000 people followed the fake account (@lulurecruitment) and shared their post that said, “We are looking for 150 ambassadors for our upcoming clothing season. You will receive free shipments of Lululemon clothing and accessories monthly.” The other requirements were that they had to follow the fake account, repost the picture, and tag them. They also had a section of what you’d get if you were chosen on December 31st, which in addition to the free clothes included first access to new clothing, monthly gift cards, and family discounts.

When hearing about this on Twitter, the official Lululemon account said that it was fake and not to trust accounts without the blue checkmark. They also shared how to become an actual ambassador, which includes going into their stores and talking to them in person. So, I’m sorry if you shared the previous post, but you’re not getting $100 leggings for free every month. How about those 🍋s.

-EC

Christmas SZN

This post is all about business, the business of talking about things Christmas related; shopping trends, movies, holiday marketing, etc. Where to start. Let’s get things heated up with top 5 Christmas movies, something El Sol and I have always discussed over the years: HOT TAKES. These are in no particular order but mine are:

  • National Lampoon’s Christmas Vacation
  • A Christmas Story
  • Home Alone
  • Jingle All The Way
  • Dr. Seuss’s How The Grinch Stole Christmas (Jim Carrey)

Alright, alright…I could probably stretch it to a top 10, but 5 will have to suffice as my must watch *triggered*. Oh and this is coming from the same person that blasts Christmas music in November 😎.

I’d like to believe it’s the season of joy and family and friends, it also helps with the seasonal music, movies, and decorations. But it’s the season of SPENDING, CHA-CHING! We feel inclined to buy more because of amazing sales, and deals of a lifetime, can’t pass up on those. Friends and family = gifts = monies. Heartfelt commercials, Santa, giant bows on cars, we need it all. Plenty of marketing dollars are pumped into holiday ads and getting you into a store to buy the hottest items. Ciconte Consulting’s gift to you this holiday season will be the gift of extraordinary marketing, so contact us and we’ll gladly accept milk and cookies as payment.

-🎅

Sweet Cheesus!!

Global Cheese Market Forecast to Cross USD 124.2 billion in 2022: ZMR Report. Read that again and let it sink in. Like what?! I read that and can’t even comprehend how much cheese is consumed globally on a yearly basis, let alone anywhere near the forecasted amount of dollars for the cheese market in 2022. There has to be a cheese mafia out there if the market share is that large, respects to Don Mozzarella and Sammy Stringcheese. With the cheese/dairy market being so large that means a pretty competitive market at that, so position yourself wisely. Side-note: Dairy Foods’ 2018 Cheese Outlook Study revealed that “natural cheese” accounts for 81% of current cheese production, and nearly 9 out of 10 respondents (89%) thought that all-natural, organic and/or artisanal cheeses are “in style” for 2018.

Well if you or your company are in the cheese industry, how can you gain that competitive advantage over other companies? Maybe have sampling options at a grocery store (if stocked) or offer those same samples at a trade show, farmers market is another option. You want your product tasted and you want it to stand out from others. Fully utilize digital marketing and social media marketing! We live in a digital age, and yes cheese/dairy brands should be taking advantage of that fact. Build your online presence on Facebook, Twitter, Instagram, and Pinterest (cool cheese creations?). Your company can be cheesy when it comes to content..but don’t let your content get too blue, it should be pretty gouda stuff. We can help your consumers become very fondue you, contact us today!

-JC

You Darn Millennials!

Do these look like killers to you?! Well these so-called “millennials” are being blamed for killing these products:

  1. Breakfast cereal (CEREAL KILLERS!)
  2. Paper napkins
  3. Buffalo Wild Wings; other chain restaurant sales
  4. Beer
  5. Motorcycles
  6. Homeownership
  7. American cheese
  8. And most recently canned tuna

I mean the audacity of these millennials! But yes the declining sales of the aforementioned products/services is the truth, but millennials are the easiest scapegoat for blame. It’s pretty laughable. My hot take on all of this is pretty 🔥 since I’m a millennial. But in all honesty I don’t own or shop for any of the above, minus a seldom beer (all about the vino #sheesh). Why? I skip breakfast. I prefer paper towels. I opt to use services such as Uber Eats or Doordash, to eat good foods in the comfort of my apartment. Not many 20 somethings can afford owning a home, or apartment…or are saving money living with their parents. And I’ve never been a fan of processed cheese or canned tuna..give me the fancy cheese parties and single servings packets of tuna, thanks.

So why aren’t millennials buying some of these things? Preferences, health consciousness, and student debt. Just a few reasons I can think of. Is it their fault? Not entirely. Can your business try to better market itself to millennials? Yes, whether that be advertising, social media, technology, price points, or even company values/outreach. Believe me, if you’re going to blame millennials for a decline in sales you’ll definitely be seeing a response on social media ASAP, most likely blaming another generation or your company. So let us help you and your company market towards millennials, because we are millennials…and we get it.

-JC

Coffee, Peanuts, and Beer, OH MY!

IHOP isn’t the only brand partnering up with a brewery to get boozy, there are two more that have done the same recently. First, Dunkin’ hopped on the bandwagon and collaborated with Harpoon Brewery, based out of Boston, to create “Dunkin’ Coffee Porter.” Harpoon’s website states, “Beloved Dunkin’ coffee brings robust, roasty notes to this balanced and smooth coffee porter. This porter is our tribute to all the days that Dunkin’ has helped us fire up the brew kettle.” It is said to have a strong coffee flavor and smell like espresso, vanilla, and dark chocolate. If you want to get the office party started, this will be the perfect drink to do just that. Harpoon’s CEO and founder, Dan Kenary thought this duo would be the perfect way to pay tribute to Dunkin’ for really fueling their success.

You might think the second collaboration is a little nutty.. It’s Planter’s! They’ve partnered up with Noon Whistle Brewing Co. located in Lombard, Illinois. Because of the perfect pairing, beer and peanuts, they decided to combine them into one. It’s called “Mr. IPA-Nut” and features a close-up view of Mr. Peanut, monocle and all, on the can. Instead of tasting just like peanuts, there is just a hint of honey-roasted peanuts faint in the background. The hashtag used in the commercial for it was #BeerGoesNuts, which was a smart idea to get a social buzz. After Dunkin’ and Planters, we’ll see who’s going to collaborate with a brewery and become a new blog post next here at Ciconte Consulting!

-EC