The Art of Remarketing

Did you just visit the Nike website (or another site you planned on shopping at), look at a few products, maybe add them to the cart, and then decided not to go through with your purchase? Did you then later see banner ads (or other ads) about said Nikes, or even receive and email about the items you added to your cart? Maybe there was an offer to complete your purchase for a discount or a discounted next purchase. Boom, REMARKETING/RETARGETING.

When you think of it with the aforementioned examples, it makes plenty of sense. You were sooo close to getting a customer to purchase your product. So close that it’s worth marketing it to them again or retargeting them through technology. Maybe they have to do some more research first, so it makes sense to use a remarketing campaign on them. Get that potential customer back to your site, and go through with their initial purchasing process.

Let us help you with your remarketing, and get your potential customers to become your valued customers!

-JC

Facebook Adds Stories Ads

Hahaha what a great title. We are laughing.

Stories Ads were available for global brands on a very limited basis, but now Facebook is testing it with some businesses via beta. They have yet to set an official launch date for this form of advertising, but it’s heading in the right direction.

Above is what was sent out to some of the Facebook marketing partners for the Stories Ads beta. Fine set of guidelines. Facebook is touting that the Stories are viewed by over 150 million people. That’s a substantial number. And with a new vehicle for advertising, we’ll see companies shifting over to running ads via Stories. We shall see when it officially launches for all businesses, so keep them eyes peeled.

-JC

It’s Bigger Than Baseball

(Per Orioles Twitter )

This is a marketing home run! YABO! The Baltimore Orioles are wearing Braille jerseys to honor the blind, this is for the National Federation of the Blind Night. So cool and a reminder that it’s bigger than baseball. This will be held on September 18th against the Toronto Blue Jays, then post game the jerseys will be autographed and auctioned off online, the benefits will go directly to the foundation.

We’ve seen it a lot more in recent times but the MLB (Major League Baseball) and their teams are making a greater effort to get everyone involved in the sport, no matter who you are. I’ve been around baseball and love the sport. The game is for everyone! So big ups to the Baltimore Orioles and other clubs holding nights for fans, and foundations.

-JC

Marketing With a Cause

Cause? Marketing? Cause marketing? What’s that? It’s the marketing of a for-profit product/business which benefits a nonprofit charity or supports a social cause. When you think about it, you’ve probably seen this type of marketing plenty of times throughout your time as a consumer.

Some of the brands above have launched some very successful cause marketing campaigns in the past, and this forged better relationships with their consumers. Although there’s a good amount of companies utilizing cause marketing, two that stand out to me are TOMS and Leesa (mattresses).

TOMS started out with the one for one model, buy a pair and they donate a pair to a child in need. They’ve greatly expanded since then, check out all they do TOMS gives.

Leesa, on the other hand, donates one mattress for every 10 mattresses they sell AND plant one tree for every mattress they sell. More about Leesa’s efforts Leesa gives. Before typing this up I didn’t even know TOMS and Leesa are both certified B Corporations, very cool (per Leesa’s site).

Cause marketing is great for businesses, consumers, and the cause it goes towards. It makes your business look good and makes consumers feel better about their purchase because by buying your product/service they’re assisting with a charitable cause. So bolster your business by giving back to the community and building a positive brand image, it goes a long way.

-JC

Pumpkin Spice SZN

Despite a minor warmup; that crisp bite is in the air at night, some trees are turning, and football is back! Is fall here? Not quite yet, but it’s pumpkin spice season and fall/Halloween marketing is well under way in stores. And of course the over saturation of pumpkin spice everything, some real and some LOL funny below (that toilet paper though).

From back-to-school everything, we quickly dive right into Halloween candy and decorations. With smaller holidays in between, we then end up at Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. All of these are absolutely HUGE days for marketers and the marketing of your business/product.

Summer is behind us, sadly, so get that fall marketing in gear. Get those consumers spending on both small/big holidays, FOOTBALL everything, pumpkin spice eats, drinks, and smells. So let your marketing problems fall into our hands and we’ll take care of them.

-JC

Now you know Ware2Go

Last week UPS launched a service called Ware2Go. This service can be utilized for your small or medium sized business and assist with streamlining online orders. It’s as simple as creating an account on the Ware2Go site as a merchant, warehouse, or both; then followed by some questions to further assist with meeting your needs. (Little preview below)

Nick Basford, VP of global retail and e-commerce strategy for UPS commented, “This is really a technology and platform company – more than a services business – with merchants on one side, looking for order fulfillment capabilities, warehouses looking to fill space appropriately. We wanted to build that using the best of both worlds.”

Clearly this is something UPS knows is needed for small/mid sized businesses because fulfillment of orders can be pure chaos. And not to mention outsourced warehousing is continuing to grow and grow, I’m sure there’s stats on that somewhere, google it.

So give Ware2Go a peep and let us know if you have any needs that need to be fulfilled for your online sales growth.

-JC

Podcasts are Taking Over the World

Okay, that might be a little bit of an exaggeration, but they are taking over my Spotify and SoundCloud playlists. Podcasts keep gaining popularity, and my enjoyment as well. According to Forbes, one of the reasons that podcasts are so popular is the exhaustion of screens. I agree with that and it’s something I never thought of. Podcasts are something I generally listen to when I’m about to go to sleep, a time when I wouldn’t want to be looking at a screen but still would want entertaining content. Something I’ve noticed is that people who already have a big platform are the same people whose podcasts are thriving. I personally listen to two podcasts weekly, Ear Biscuits and The Basement Yard. Both of them are conversational and comedic. Ear Biscuits is made by Rhett and Link who host Good Mythical Morning, which is a daily morning talk show on YouTube. They currently have over 14 million subscribers. The Basement Yard is Joe Santagato’s podcast. He is also a YouTuber and has around two and a half million subscribers. They’re definitely both relying on their current fan bases as well as gaining new fans and followers. Something Joe Santagato did in response to his podcast doing so well is that he created a Patreon for his podcast. By doing that, his fans can pledge money every month and gain different levels of rewards, like getting to ask questions for a Q&A segment of the show, an extra episode, as well as some of his merch and discount codes for more. Both of the podcasts I listen to also take time during the podcast to talk about their sponsors and discount codes for their fans. Thinking about how much money can be made by just talking with your friends and uploading it is a crazy thought at first, but then again most podcasters have had to do other things in the past to have a big enough fan base to do so.

-EC

Also to piggyback on that here’s two of the podcasts I listen to presented by Barstool Sports (rate, subscribe, unsubscribe, and subscribe again.)

Red Line Radio

&

Pardon My Take

-JC

Just Read It.

Nike did something, which warranted both positive and negative reactions. And here it is.

This generated a whole bee hive worth of buzz.

Incredible. Whether or not this did anything to their stock (other shoe companies were also down because of tariff news), they still managed to generate over $43 million in media exposure, and everyone is talking about it on every form of social media. Not to mention, Nike is currently green as I post this. Again, this has proven to be very controversial, but from a marketing standpoint…wow.

-JC

Food Marketing, It’s Rotten

Look at all of those buzz words in the picture above, you definitely have to buy the product if the label says anything like that!

Just because a label says something doesn’t mean it’s always true or you should feel inclined to buy it. That’s a food marketers job, they want their product to appeal to you, have you buy it, and form a relationship between you and the brand.

So let’s briefly go over 11 “lies” of the junk food industry per Healthline (lies in depth). We’ve all been victim to this labeling, myself included.

  1. Low-fat or fat-free
  2. Trans fat-free
  3. Included whole grains
  4. Gluten-free
  5. Hidden sugar
  6. Calories per serving
  7. Fruit-flavored
  8. Small amounts of healthy ingredients
  9. Hiding controversial ingredients
  10. Low-carb junk foods
  11. “Organic” unhealthy ingredients

Now more than ever, we end up at the grocery store and are over saturated with “health” products. Of course not everything falls into the 11 lies of junk food category and there’s plenty of great products to buy.

Long story short, make sure to read into what you’re buying. It’s not like buying electronics or clothes, this food is going into your body so you have fuel to keep on chugging along. Because at the end of the day, the job of a food marketer is to make a product appealing to you and have you purchase that said product. It’s all about the money 🤑.

-JC

One Bite

( @Stoolpresidente on Instagram)

Alright Frankie, you may think it would be boring to watch someone eat pizza, struggle to pronounce pizzerias’ names, and rate their pizza from 1-10, but around 400,000+ people would disagree. Dave Portnoy, the president of Barstool Sports has been eating and reviewing pizza every day since 2016. His famous catchphrase, which he rarely – if ever – follows, is “One bite, everybody knows the rules.” It’s crazy to think that so many people would care about this, but his funny commentary and butchering of names always keeps people coming back for more.

He’s not just a self-proclaimed pizza connoisseur, but also the founder of Barstool Sports which has over 5.2 million followers on Instagram. Through the growth of his channel, he has also gotten some pretty cool special guests reviewing with him, like Guy Fieri, the cast of the movie Tag, the cast of Jersey Shore, and John Cena, even though we couldn’t see him, and my personal favorite: Hoodie Allen. You might be wondering how this all started, and how he makes a living. Well, it all started one day when he and a co-worker (shout out to Big Cat) were talking about one food they’d eat for the rest of their lives, he chose pizza while Big Cat chose tacos, and that’s all they ate for a while. However, Dave wanted to continue, and people enjoyed watching this. In addition to doing pizza reviews, the Barstool Instagram pages post mostly comedy videos, they host radio shows, have podcasts, and sell merch, most famously containing their popular saying, “Saturdays are for the Boys.”

If you went back in time and told people that this is a career nowadays, they’d think you were insane and be beyond confused about it all. Interestingly enough, after everything he’s done, Dave’s net worth is currently around $10 million (Barstool being valued at over $100 million). So find something you really want to do and build it, “brick by brick.”

Social media has really changed how things are, and has created a multitude of different careers and internships, including mine here at Ciconte Consulting.

-EC

One Bite Clothing

El Pres Blogs & Pizza Reviews

One Bite App (update: the app is now live on the Apple App Store, and currently beta on Android)