Instagram May Soon Stop….What?!

There’s a rumor going around that Instagram may soon stop showing the number of likes on photos. How will insecure girls gain validity now? Just kidding, but depending on the number of likes on photos to make you happy is a toxic trait of many teens and young adults today. Instagram believes that by hiding the number of likes, they will be making Instagram a healthier community. Personally, I know people, girls specifically, that will delete their pictures if they don’t get “enough” likes or even calculating the right time to post to get the most likes. Instagram should be a place to show photos that you’re proud of, whether it be a selfie, a picture with your friends, or even a picture of your food. This new update will focus on content rather than popularity. People will still be able to like photos, and see how many likes they have if they count them all, but others won’t be able to see the number of likes you get on your own pictures. This all has me wondering, will Instagram really become a happier place, or will it die because the users flock to Twitter, where they can show off the amount of likes and retweets they recieve or even go back to Facebook to show off everyone who likes and loves their content?

-EC

Viva Las Chicago

To catch you up, here’s the latest little summarization per the Chicago Tribune:

What exactly did the state House and Senate pass?

The legislature sent Gov. J.B. Pritzker a bill he’s expected to sign that will dramatically expand legal gambling in Illinois. Existing gambling venues get more gaming positions that can be dedicated to either slots or table games. The bill allows slot machines at O’Hare and Midway, as well as horse racing tracks. It adds casinos in communities around the state, such as Waukegan and Rockford. It clears the way for a mega-casino in Chicago with 4,000 gaming positions. And it legalizes sports betting.

When can I place a legal bet?

It’s not clear how quickly this will take to implement once Pritzker signs it into law. Some say there could be lawful sports betting in Illinois in time for the beginning of football season. Others believe that is overly optimistic.

Where will I be able to place a legal bet?

Casinos and racetracks are eligible for sports betting licenses. The bill also allows a company that sells lottery tickets to get a license to take parlay bets at a limited number of locations. Eligible to open sports books, too, are seven Illinois sports venues with capacities of 17,000 or more. That includes six in the Chicago area: Wrigley Field, Guaranteed Rate Field, Soldier Field, the United Center, the Fire’s stadium and Joliet Speedway. Sports betting licenses would range from $3.2 million to $20 million and be offered to both brick-and-mortar facilities and to online operators, with taxes of 15 percent.

Most of the legislature passed, legal gambling and cannabis, has to do with pulling the state of Illinois out of a financial hole and help fund their Rebuild Illinois capital plan which will be over $45 billion. Lots of opportunities for states to get themself out of the hole. I do wonder if more or less people will continue to use their bookies, considering you don’t have to worry about the tax implication, albeit shadiness. And how much will it effect the small mom & pop businesses that have video slots currently, and the stand alone shops like Dotty’s or Betty’s…whatever they are, there’s a ton. There’s still a lot of time for all this to play out now. Between licenses, building casinos, hiring, marketing, increased tourism for gambling and cannabis, and Chicago being the best city in the nation. We’ll see how all of this plays out and we’ll revisit this topic in the future.

-JC

I’m Feeling Blue…JetBlue

The age old argument of Pepsi vs Coke has taken flight yet again. This time, JetBlue has decided to replace in flight beverages from Coke brand to Pepsi brand and people are SHOOK. “We’re refreshing our core complimentary beverage line-up to offer customers exciting new product options they’ve asked for, while also bringing sustainability benefits, and controlling growing costs,” an internal JetBlue communication stated. People asked for new product options?! Apparently the Coke fans surely didn’t because there was outrage on Twitter, but what’s new…this is the social culture we live in. I’m not a pop guy so I’m not sure how big of a difference the taste makes, but when it comes down to cutting costs for JetBlue they’re all for it and this will take place June 3rd. They also plan on serving water out of larger bottles and doing both snack/drink service at the same time on shorter flights (which I’m not sure why that wasn’t a thing). So toughen up Coca-Cola lovers, that is if you choose to fly JetBlue.

-JC

Stay Thirsty My Friends

Well, I would stay thirsty too if my drink option was hot dog water. A man decided to sell it, jokingly, at the Car Free Festival in Vancouver. The bottles of it looked like a Voss copycat, and included a single hot dog in each. They were sold for $37.99 CAD, which is just over $28 USD. He marketed it as a keto drink that will help lose weight, is anti-inflammatory, and can help you increase brain function and vitality as well as look younger. They also sold Hot Dog Water lip balm, breath spray, and body spray. They ended up selling about 16 gallons of it. Although dozens of people bought it, he spent around $1200 on the marketing stunt including bottles, labels, and branding. He didn’t actually make money, but he definitely gained awareness. Ending with something to ponder on, the label stated, in fine print: “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”

-EC

Drinkcarys

(Image – Game of Thrones)

Do you see what I see?? A cup full of mead?! Nah fam, that’s your Starbucks order…hope it was a good one HBO. Whatever, I don’t care. I still love Game of Thrones minus that oversight, which I’m still baffled how that made it through a crew of editors. BUT, Starbucks clearly won this situation. The buzz around the cup accidentally left in a ‘Game of Thrones’ scene is also worth more than $1 million in free publicity for Starbucks (Marketwatch). How lucky Starbucks got with this slip up. Everyone is talking about it, memes are all over social media, and word of mouth spreading like wildfire. Some official social media responses to it from Game of Thrones and Starbucks:

Maybe what the cup officially said?

The internet had a field day, and Starbucks came out on top, so Drinkcarys and stop complaining..enjoy what’s left of the series!

-JC

What’s Your Endgame for Marketing?

(Image – Marvel)

The marketing campaign for Avengers: Endgame is reportedly the most expensive of all time for Marvel Studios. The last eleven years of the Marvel Cinematic Universe has all been building to this. Avengers: Endgame will be the culmination of a 22-film story (Screen Rant). We’ve finally made it to the endgame of the Avengers. And boy did they ever go all in on their alleged budget for marketing, roughly $200 million to promote the movie *passes out*.

Excessive? Possibly. But let’s not forget that the last movie, Avengers: Infinity War grossed a measly $2 billion worldwide. So why not ball out in the name of Thanos and put $200 million into your marketing and promotion for Avengers: Endgame. Given pre-sales for tickets and opening weekend coming up, they’re going to break some records, IMO. But time will confirm. So buckle up folks, the overexposure to Avenger ads, trailers, and products will be over in time as they work they’re way back up to the billion dollar and beyond mark. Side note: I’M PUMPED.

– JC

The Iron Throne of Marketing

IT’S ALMOST HERE, FOLKS! Game of Thrones will be back Sunday for its final season, and it’ll be a great season full of many feels. It’s been hyped to the next level, ad campaigns up the wahoo, and many marketing stunts just to make sure you know that April 14th is Thrones Day. The marketing budget for this season of Game of Thrones, according to a recent report in The Wall Street Journal, is about $20 million. I mean a monumental marketing budget for a monumental show, everyone (almost everyone) talks about it and has been waiting two years for this moment…to simply be on the edge of their seat to watch their favorite characters die. But there’s soooo much more. They had a collab with Adidas in launching Ultraboost shoes for each specific Thrones house, seen here GoT Boosts. There’s a #ForTheThrone quest in which a giant Iron Throne is popping up in random cities. There’s branded wines for houses, White Walker whiskey, and one of my favorites would have to be GoT Oreos.

CASH COW. That’s exactly what GoT is and what all these brands definitely know, so why not get behind GoT and have your products flying off shelves. So cheers to HBO and GoT for absolutely relishing what’s left of this historic run of a show, keeping pumping it because come May…it’ll all be over. Don’t cry because it’s over, smile because it happened. GoT? More like GOAT. Amirite?

-JC

WOW, Didn’t See That Coming

(Image – Wow Air)

Do you want to fly to Iceland for the low? Look no further than Wow Air. *record scratch* Or don’t do that. Why? Because they abruptly ceased all operations. Flights cancelled, passengers stranded, and all future flights suspended.

The lossmaking Icelandic carrier has suffered from falling tourist visits to Iceland, as well as the rise in oil prices and more of its rivals offering direct, low-cost long-haul flights. Wow, which marketed itself as a service allowing passengers to break up transatlantic flights with a stopover in Iceland, said alongside releasing its interim results in September that fuel prices had “put pressure” on its financial outlook (Financial Times).

And you best believe their social media is feeling the heat of all the cancelled flights and suspended operations, that in itself will be a whole other storm to deal with aside from jobs, investors, etc. Thoughts and prayers for sure. Is this the last we’ll see of Wow Air? I hope not, was really looking forward to a cheap flight to see Iceland and all of its beauty.

-JC

America Runs on Dunkin… Literally

 

(Image – Dunkin’ Donuts)

Dunkin’ Donuts has partnered up with Saucony, an athletic shoe manufacturer based out of Lexington, Massachusetts. This is their second year partnering up with each other to create a fun new fun pair of shoes in honor of the Boston Marathon. The description of the shoe states, “In celebration of Boston’s biggest race, Saucony and Dunkin’ are debuting their second collaboration, the Saucony X Dunkin’ Kinvara 10. Inspired by Boston’s historic marathon, these two iconic local brands have joined forces to honor the symbiotic relationship between running, coffee and donuts.”

Last year’s shoe was mainly white, with accents of pink and orange, and sprinkles coming from a donut on the back of the shoe.This year, they had their name written all over the new shoe. Looking much more stylish and sleek, it is again a white shoe, but also has Dunkin’ written across the sides in pink and orange, pink and orange accents, and a donut medallion on the shoe laces as well as a cup of coffee on the tongue.
These shoes won’t have you just looking like a snack, but also running like you’re on clouds. The shoes include topsole construction for enhanced energy return and continuous cushioning throughout the run. Saucony’s website also encourages you to, “Let these lightweight, sweet-looking kicks to power you through the full 26.2.”

Although almost all of the sizes are sold out online, they’re also holding a contest to win a pair!

-EC

Hey Google, How Do You Pay Fines?

(Image – Google)

Google is in some hot water. European regulators fined Google €1.49 billion (or $1.7 billion) on Wednesday for abusing its dominance in the online advertising business by imposing restrictive and anticompetitive contracts on its European customers (Gizmodo). Oh and not to mention….Last year, the EU competition enforcer imposed a record 4.34 billion euro fine on Google for using its popular Android mobile operating system to block rivals. This followed a 2.42 billion euro fine in 2017 for hindering rivals of shopping comparison websites (Reuters).

I mean, *kanye shrug,* this is a drop of water in the ocean considering Google’s parent company Alphabet had about $39 billion in revenue for Q4 2018. But it does make you wonder what Google is up to. The coined phrase “Google it,” is all that comes to mind when something isn’t known. Not many people I know go to Bing and search for things, or use their advertising platform. Google rankings for your site/products/advertising reach are so crucial to the success of your business. But in a world where corporations just get larger and larger, we need to have rivalries amongst businesses.

-JC