White Claw Summer ‘19 is coming to an end

White Claw summer ‘19 is coming to an end, with #SoberSeptember. Since the news that White Claws are running out was announced, fans started hoarding their Claws and nicknamed September, Sober September.

White Claws exploded a summer of hard seltzers, and didn’t look back. They now have many competitors, but in July, they claimed to have outsold Budweiser. One of their close competitors is Truly, but White Claw brings in almost double the money that Truly does.

When they became widely popular, Natural Light announced their take on a hard seltzer. They only have two flavors, however they both have punny names: Aloha Beaches and Catalina Lime Mixer.

Four Loko also teased a hard seltzer, with a whopping 14% abv, compared to White Claw’s 5%. Social media users went crazy and had flashbacks to their old Four Loko drinking days.

Another company that jokingly teased a seltzer was Busch Light. They posted about a Pumpkin Spice Busch Latte seltzer, with 17% abv which would be the white girl drink of the fall if it was actually real.

-EC

Juicy Pumps Only

Juicy pumps only for Calum Von Moger. That is unless you hurt yourself while lifting, or rappelling. I recently watched the movie Unbroken which stars Calum Von Moger, who is an Aussie bodybuilder and social media influencer. SPOILER ALERT: the movie essentially is about his rise to the top of bodybuilding, playing Arnold in the movie Bigger, influencer lifestyle, family life, and his major setbacks. Calum is all about juicy pumps until he tears his bicep, which leads him to not being able to do anything with his left arm. The recovery involved lots of rehab, and isolation work with his right arm. But once he’s back at he goes rappelling with his older brother, slips and severely injures his knee. Yet another setback. That’s not what this post is about though. It’s about him going through depression because he couldn’t do what he loved…lifting, and living an active lifestyle. What came out of these injuries was an understanding of how important his family and friends truly are. He took a step back from the social media influencer lifestyle and focused on bettering himself. And guess what, he was fine. Social media is so consuming on a daily basis, especially when you rely on income for social media posts as an influencer. But alas, there’s more to life than what’s on your phone and all the social media feeds. So break away and be creative, inspire, free yourself from the screen…or maybe go watch Unbroken, it’s worth it. Let Ciconte Consulting manage your social media pages so you can free your mind.

-JC

Bad Reputation

I do give a damn about your bad social media reputation, says customer somewhere in the world. In the tech-driven world we live in, mostly everyone knows about your company’s social media pages, or follows them. Which makes things tricky. Your company is constantly under a microscope…for better or worse.

So what strategies can you implement to make sure you stay ahead of the curve and in good standing with your customers? Have a positive and professional social media presence. Whether it be assisting customers with troubleshooting, or providing opportunities for customers to connect with you brand; it’s all about being authentic. Any post you put out there has the possibility of having some interesting comments depending on the content, but fret not, don’t always feel the need to feed the trolls. Social media will always be a double-edged sword, you can do so much good as a company, but once something goes awry just be ready for the negative feedback. It’s important to discuss a plan of action for said negative feedback, but in the end you can’t win over everyone. Be authentic, be a positive brand, and let us help you with you social media needs.

-JC

Step Into the Time Machine

The 1990s are back?!?! Say what! 😱 Whether you were growing up in the 90s or born in the 90s this hashtag #TextLikeThe90s will give you some serious nostalgia. It’s definitely worth going down the rabbit hole of twitter to bring back some awesome childhood memories, or just reminisce about one of the best decades that has past. Between the games, technology, fashion, toys, and pop icons…there’s just too much to share, but here’s some that’ll hopefully trigger some memories of simpler times:

There’s way too many to show in this measly blog post, hopefully it’ll trigger some flashbacks though. If you’re on Twitter make sure to share your 90s memory (#TextLikeThe90s) while this is still trending. And if you need marketing consulting or event planning, shoot us an IM on AIM…er, contact us!

-JC

The People Get What the People Want: Spicy Nuggets are Coming Back

Whenever I see a post from Wendy’s, I see multiple comments of people begging for the spicy chicken nuggets to be added back to the menu. They’ve been gone since the spring of 2017. People have always been very passionate about them, given the title of an article on Delish titled, “Wendy’s Got Rid Of Its Spicy Chicken Nuggets And The Internet Is Pissed.” After two years of people begging for Wendy’s to bring back the nuggets, Twitter brought out the big guns: Chance the Rapper. On May 4th, Chance tweeted, “Positive Affirmations for today: I WILL have a good day, I WILL succeed today,Wendy’s WILL bring back spicy nuggets at some point please please Lord let it be today.” Wendy’s quoted the Tweet and said that if their Tweet gets 2 million likes, they’ll bring back the nuggets. Of course, since Chance is so popular, as well as the spicy nuggets being so popular, their Tweet got 2.21 million likes in under 48 hours. After that, Wendy’s Tweeted, “THIS IS NOT A DRILL! Spicy Chicken Nuggets are coming back! Y’all are crazy! That took like a day and a half! WHAT?! We don’t know when yet, gotta figure it out, but soon, and ok, LOSING IT RIGHT NOW THIS IS AMAZING!!” Recently, they announced that the nuggets will make their return on August 19th, so if you work at Wendy’s, I’d suggest calling in sick that day.

-EC

Instagram’s Going Down, I’m Yelling Timber: The Best Reactions to Instagram Being Down

Whenever Instagram stops working for me, I Google, “Is Instagram down” to see if it’s down for everybody, or if it’s just my phone acting up. Since that’s been happening a lot lately, I became quite familiar with downdetector where people from around the world report outages for many different websites and apps. While Instagram was down again, I decided to compile a list of my favorite comments people wrote about it being down. While looking through the comments, I saw many basically saying the same thing, ‘It’s STILL down?!’ which I related to, after checking if it was back up multiple times throughout the day and being disappointed. Because there were an abundance of people whining about it being down, Samuel He wanted to take it back to the days before social media and commented, “can yall STOP crying go take a walk to the park or something.” Sounding like a true Instagram model, Cersai Lannister wrote, “Seven hours without Instagram. My hands are tingling and my brain hurts. MY LIFE IS SLOWLY LOSING ITS PURPOSE!!!!!” Subsequently, a user named Matt commented, “Instagram models currently out of a job. This is a blessing in disguise.” Another user, Maja, commented the solution to everything, “put it in rice.” Maybe that’s why Instagram finally started working again. Finally, user Klebold said, “Well cya around when Instagram crashes again, peace-”

– EC

Instagram May Soon Stop….What?!

There’s a rumor going around that Instagram may soon stop showing the number of likes on photos. How will insecure girls gain validity now? Just kidding, but depending on the number of likes on photos to make you happy is a toxic trait of many teens and young adults today. Instagram believes that by hiding the number of likes, they will be making Instagram a healthier community. Personally, I know people, girls specifically, that will delete their pictures if they don’t get “enough” likes or even calculating the right time to post to get the most likes. Instagram should be a place to show photos that you’re proud of, whether it be a selfie, a picture with your friends, or even a picture of your food. This new update will focus on content rather than popularity. People will still be able to like photos, and see how many likes they have if they count them all, but others won’t be able to see the number of likes you get on your own pictures. This all has me wondering, will Instagram really become a happier place, or will it die because the users flock to Twitter, where they can show off the amount of likes and retweets they recieve or even go back to Facebook to show off everyone who likes and loves their content?

-EC

Viva Las Chicago

To catch you up, here’s the latest little summarization per the Chicago Tribune:

What exactly did the state House and Senate pass?

The legislature sent Gov. J.B. Pritzker a bill he’s expected to sign that will dramatically expand legal gambling in Illinois. Existing gambling venues get more gaming positions that can be dedicated to either slots or table games. The bill allows slot machines at O’Hare and Midway, as well as horse racing tracks. It adds casinos in communities around the state, such as Waukegan and Rockford. It clears the way for a mega-casino in Chicago with 4,000 gaming positions. And it legalizes sports betting.

When can I place a legal bet?

It’s not clear how quickly this will take to implement once Pritzker signs it into law. Some say there could be lawful sports betting in Illinois in time for the beginning of football season. Others believe that is overly optimistic.

Where will I be able to place a legal bet?

Casinos and racetracks are eligible for sports betting licenses. The bill also allows a company that sells lottery tickets to get a license to take parlay bets at a limited number of locations. Eligible to open sports books, too, are seven Illinois sports venues with capacities of 17,000 or more. That includes six in the Chicago area: Wrigley Field, Guaranteed Rate Field, Soldier Field, the United Center, the Fire’s stadium and Joliet Speedway. Sports betting licenses would range from $3.2 million to $20 million and be offered to both brick-and-mortar facilities and to online operators, with taxes of 15 percent.

Most of the legislature passed, legal gambling and cannabis, has to do with pulling the state of Illinois out of a financial hole and help fund their Rebuild Illinois capital plan which will be over $45 billion. Lots of opportunities for states to get themself out of the hole. I do wonder if more or less people will continue to use their bookies, considering you don’t have to worry about the tax implication, albeit shadiness. And how much will it effect the small mom & pop businesses that have video slots currently, and the stand alone shops like Dotty’s or Betty’s…whatever they are, there’s a ton. There’s still a lot of time for all this to play out now. Between licenses, building casinos, hiring, marketing, increased tourism for gambling and cannabis, and Chicago being the best city in the nation. We’ll see how all of this plays out and we’ll revisit this topic in the future.

-JC

I’m Feeling Blue…JetBlue

The age old argument of Pepsi vs Coke has taken flight yet again. This time, JetBlue has decided to replace in flight beverages from Coke brand to Pepsi brand and people are SHOOK. “We’re refreshing our core complimentary beverage line-up to offer customers exciting new product options they’ve asked for, while also bringing sustainability benefits, and controlling growing costs,” an internal JetBlue communication stated. People asked for new product options?! Apparently the Coke fans surely didn’t because there was outrage on Twitter, but what’s new…this is the social culture we live in. I’m not a pop guy so I’m not sure how big of a difference the taste makes, but when it comes down to cutting costs for JetBlue they’re all for it and this will take place June 3rd. They also plan on serving water out of larger bottles and doing both snack/drink service at the same time on shorter flights (which I’m not sure why that wasn’t a thing). So toughen up Coca-Cola lovers, that is if you choose to fly JetBlue.

-JC

Stay Thirsty My Friends

Well, I would stay thirsty too if my drink option was hot dog water. A man decided to sell it, jokingly, at the Car Free Festival in Vancouver. The bottles of it looked like a Voss copycat, and included a single hot dog in each. They were sold for $37.99 CAD, which is just over $28 USD. He marketed it as a keto drink that will help lose weight, is anti-inflammatory, and can help you increase brain function and vitality as well as look younger. They also sold Hot Dog Water lip balm, breath spray, and body spray. They ended up selling about 16 gallons of it. Although dozens of people bought it, he spent around $1200 on the marketing stunt including bottles, labels, and branding. He didn’t actually make money, but he definitely gained awareness. Ending with something to ponder on, the label stated, in fine print: “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”

-EC