If you look back about 5 to 7 years ago, many people looked at social media as something that will come in strong but slowly dwindle away, in other words, a fad. But now, social media is bigger than ever, and it doesn’t look like it’s going anywhere – at least not for the time being. So, whether it’s for a personal brand or a business, a strong social media presence is important.
In that regard, it’s surprising that some people continue to look at social media and put it aside as something that’s not important. And to those people, I would tell them to hop on any form of public transportation and do some people watching. Almost all those people on that train or bus will be doing one thing, scrolling through their feeds. And it’s not only commuters either.
Whether on public transportation or at home, scrolling is how many people spend their time these days, so without a strong and consistent social media presence, you’re missing out on a community that is probably more active and vocal than any other market.
With the community being so vocal and active, a good social media strategy and consistent presence basically turns into free advertising for you.
People are more than happy to tweet and/or post about a brand or product that their excited about, which means that their followers are now aware of you, your brand/company, and your product. What’s better than that?
You build a relationship with these people that could be one of the most integral part of your company’s whole marketing strategy, they become loyal to your brand and, like said earlier, will recommend your product to other potential consumers.
However, even with consumers who are loyal to your brand, sometimes posts don’t hit. Basically, sometimes you try something new and it doesn’t work, it doesn’t hit, but since every single thing on social media is immediate, you can switch up strategy immediately, and for such little cost. The cost is literally pennies compared to other forms of advertising and marketing, so the loss is practically nothing and shouldn’t cause any worries. Social media marketing is a constant state of trying new things, sticking to what works, and optimizing absolutely everything, but the outcome is more than worth it.
All in all, we find absolutely no reason why you shouldn’t start pushing your brand much harder on social media. It’s cheap, it’s the most optimized version of marketing, and most people use it as their main source of information.
In the end, social media is going to be here for a very long.
– Luis Rodriguez