It Took A Pandemic

Coca-Cola is doing something that they haven’t done in North America in 37 years: selling liquor. They’re planning on selling a hard seltzer under their brand Topo Chico.

If you have read any of my other posts or been to a liquor store lately, you would know how much hard seltzers have taken over the market, in fact they have brought in over 3 billion dollars since July 2019, which is up 241 percent since last year.

The Topo Chico hard seltzer will first be released later this year in Latin America and make its way to the U.S. by 2021. They haven’t released a ton of details about it except that it will launch with a tangy lemon lime expression.

According to a statement, “Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists.”

Last year Coca-Cola released a lemon flavored cocktail in a can in Japan. It comes in 3 different varieties of 3 percent, 5 percent, and 7 percent abv.

– EC

Music Makes The World Go Round

At times like these, lots of people resort to music or video games to take their mind off the stress of everyday life. Combining music and video games, Travis Scott and Fortnite collaborated and broke the record of Fortnite players on at once – over 12.3 million.

Travis Scott, an American rapper most known for his songs like Goosebumps, Sicko Mode, and Antidote, performed a virtual concert on Fortnite on Thursday, April 23. The performance was nothing like I have ever seen before. The performance began with a ginormous figure of Scott in front of a stage, at least 10x bigger than any other player. The players were doing things like headbanging and moshing during the performance. The graphics were insane, bright colors filled my screen and backdrops changed right before my eyes. It was a very captivating performance.

After the performance, Scott Tweeted, “HONESTLY TODAY WAS ONE OF THE MOST INSPIRING DAYS. LOVE EVERY SINGLE ONE OF U GUYS. AND I KNOW TIMES ARE WEIRD FOR US. BUT FOR ONE MOMENT TO BE ABLE TO HAVE THE RAGERS TO RAGE WHERE EVER YOU ARE IS AMAZING. LOVE U GUYS WITH ALL MY BODY. !!!!! GANG.”

Comments on his event included users saying that it was the best part of their day and that Scott is the GOAT, greatest of all time. One user even commented that this performance made his quarantine so much better.

-EC

The Moldy Truth

(Image – Burger King)

The campaign that is breaking marketers brain…is it smart? Will it actually assist in selling the whopper because of the transparency? Well what Burger King is getting across to consumers is that they’re officially removing artificial preservatives from the Whopper. For example here’s a McDonald’s burger after 2 years passing, read more here:

Burger King is all in on this campaign though, outside of print ads in both the U.S. and U.K., they’ve put a 28 day time lapse of the decaying burger all over their social media channels. They’re committed to removing all artificial preservatives, colors, and flavors from their items by the end of 2020. It may a disgusting campaign but at least they’re being transparent with their food products and have high hopes for 2020. And ode to the Whopper! Let’s us know if you need any revolutionary marketing assistance!

-JC

New Year, New Hard Seltzer


That’s how the saying goes, right? If you’re taking part in Dry January, you’re going to miss out on the release of Bud Light Seltzer.

While I was watching the Titans-Patriots game on Saturday night, I saw a commercial announcing the release date of the Bud Light Seltzer, which is January 13th. They’ll be sold in 12 packs as well as individual tallboys.
Their flavors include black cherry and mango, which are similar to White Claws. The two other flavors are lemon lime and strawberry.

If your New Year’s resolution was to stay in shape, don’t worry. One serving has only 100 calories and 2 carbs. In regards to the taste, Bud Light said, “Bud Light Seltzer’s unique 5-step filtration process ensures a clean finish, with no lingering aftertaste. Our natural carbonation and quality ingredients like sparkling water, real cane sugar, and natural fruit flavor create a light and bubbly seltzer for any occasion.”

-EC

You Can’t Spell Shelf Without Elf

Tis’ the season! And guess what, IHOP is back with another fun, festive menu. Yep, an Elf on a Shelf inspired menu. This promotional menu is currently running from right now until January 1st 2020, but what exactly does the menu entail? Here’s a summary of the menu items from USA Today:

  • Jolly Cakes: Four green pancakes topped with sweet cream cheese icing, whipped topping and shimmery elf sprinkles that resemble elf-sized ornaments. Also available as a side.
  • Oh What Funnel Cakes: Two funnel cakes, lightly dusted with powdered sugar and topped with glazed strawberries, whipped topping and elf sprinkles.
  • Holiday Ham & Sausage Omelet: An omelet loaded with diced ham, sausage, fire roasted peppers, onions, hash browns and cheese, then topped with more ham, sausage, cheddar cheese and cheese sauce. Served with three pancakes or a choice of side.
  • Merry Marshmallow Hot Chocolate: Hot chocolate flavored with toasted marshmallow syrup and topped with whipped topping and elf sprinkles.
  • Little Elves Combo: Choice of one Jolly Cake topped with cream cheese icing, whipped topping and sprinkles or one Oh What Funnel Cake topped with powdered sugar, whipped topping and sprinkles with one scrambled egg, one bacon strip and one pork sausage link.

Yum, yum, and more yum. Sign me up for the Jolly Cakes with an order of Oh What Funnel Cakes as well, because my diet has been naughty. Outside of the menu items, kids 12 and under also eat free every day from 4 p.m. to 10 p.m. with each adult entrée purchase. That’s pretty awesome, just pay for your entrée and your kiddo eats free! Take advantage of this fun promotional menu, and maybe get yourself some elves for your shelves!

-JC

Gooooooaaaaalllllll

Score one for the NWSL, some marketing news broke that Octagon is going to handle all things marketing, sales, etc. Octagon who?? Octagon is a behemoth when it comes to sports marketing. Who are some of the athletes under the Octagon umbrella? Ben Zobrist, Felix Hernandez, Steph Curry, The Greek Freak, Simone Biles, and Vladimir Tarasenko to name a few. That’s quite the portfolio, and with all the success of the USWNT stars that also play in the NWSL this should send the league into the stratosphere.

The talent is there, now it’s time to better market it and get exposure for the league across the nation. Sometimes that’s all it takes is some proper marketing to grow your audience. It can be a soccer league, or it could be your small business. If this is what your small business needs, then reach out to us and we can help!
-JC

Make Em Say Uhhhhh

Image result for master p restaurant

Na Na Na Na. Be like Percy Miller, aka Master P and make sure you diversify that portfolio. What investment has he made? Albeit Big Poppa Burgers in New Orleans, LA. Whether it’s music, food, or clothes, Master P does entrepreneurship right. And speaking of Big Poppa, it’s something that he wants to grow into a franchise opportunity so he could provide not only delicious food for others but also jobs. Not only are his burgers touted as great, but don’t sleep on the chicken sandwiches…especially when some other company is out of them.

Master P, and other rappers know how to do the whole entrepreneur thing right. Don’t put all your eggs in one basket, i.e. music (although that works for some), but diversify yourself as a person. Provide goods or services for your fans. You want to have a sustained stream of income even past your rap/singing prime. Remember, if you are going to venture into the world of being a restaurateur, just make sure your customers say, yummmm na na na na.

-JC

White Claw Summer ‘19 is coming to an end

White Claw summer ‘19 is coming to an end, with #SoberSeptember. Since the news that White Claws are running out was announced, fans started hoarding their Claws and nicknamed September, Sober September.

White Claws exploded a summer of hard seltzers, and didn’t look back. They now have many competitors, but in July, they claimed to have outsold Budweiser. One of their close competitors is Truly, but White Claw brings in almost double the money that Truly does.

When they became widely popular, Natural Light announced their take on a hard seltzer. They only have two flavors, however they both have punny names: Aloha Beaches and Catalina Lime Mixer.

Four Loko also teased a hard seltzer, with a whopping 14% abv, compared to White Claw’s 5%. Social media users went crazy and had flashbacks to their old Four Loko drinking days.

Another company that jokingly teased a seltzer was Busch Light. They posted about a Pumpkin Spice Busch Latte seltzer, with 17% abv which would be the white girl drink of the fall if it was actually real.

-EC

Juicy Pumps Only

Juicy pumps only for Calum Von Moger. That is unless you hurt yourself while lifting, or rappelling. I recently watched the movie Unbroken which stars Calum Von Moger, who is an Aussie bodybuilder and social media influencer. SPOILER ALERT: the movie essentially is about his rise to the top of bodybuilding, playing Arnold in the movie Bigger, influencer lifestyle, family life, and his major setbacks. Calum is all about juicy pumps until he tears his bicep, which leads him to not being able to do anything with his left arm. The recovery involved lots of rehab, and isolation work with his right arm. But once he’s back at he goes rappelling with his older brother, slips and severely injures his knee. Yet another setback. That’s not what this post is about though. It’s about him going through depression because he couldn’t do what he loved…lifting, and living an active lifestyle. What came out of these injuries was an understanding of how important his family and friends truly are. He took a step back from the social media influencer lifestyle and focused on bettering himself. And guess what, he was fine. Social media is so consuming on a daily basis, especially when you rely on income for social media posts as an influencer. But alas, there’s more to life than what’s on your phone and all the social media feeds. So break away and be creative, inspire, free yourself from the screen…or maybe go watch Unbroken, it’s worth it. Let Ciconte Consulting manage your social media pages so you can free your mind.

-JC

Bad Reputation

I do give a damn about your bad social media reputation, says customer somewhere in the world. In the tech-driven world we live in, mostly everyone knows about your company’s social media pages, or follows them. Which makes things tricky. Your company is constantly under a microscope…for better or worse.

So what strategies can you implement to make sure you stay ahead of the curve and in good standing with your customers? Have a positive and professional social media presence. Whether it be assisting customers with troubleshooting, or providing opportunities for customers to connect with you brand; it’s all about being authentic. Any post you put out there has the possibility of having some interesting comments depending on the content, but fret not, don’t always feel the need to feed the trolls. Social media will always be a double-edged sword, you can do so much good as a company, but once something goes awry just be ready for the negative feedback. It’s important to discuss a plan of action for said negative feedback, but in the end you can’t win over everyone. Be authentic, be a positive brand, and let us help you with you social media needs.

-JC